make: either get bigger or find a niche market. >> in addition to changing the fruit they grow, the loewenso strived to change the way they grew their fruit. long before the days of organic and in a time when farmland around them was rapidly disappearing, the loewens, along with some local farmers, came up with a set of growing guidelines called "california clean," which later became the catalyst for them going 100% organic. >> taking care of the land--the idea is to do something that can be done forever. >> and today through meticulous maintenance of the land and careful planning, the family can now offer an assortment of unique varieties that ripen at different times, offerin customers a variety of sweet, exotic colors and fruits throughout the year. in addition, the family perfected their hands-on treatment. you'll notice there are no machines in this packing shed, just trained eyes, with attention to detail being paramount. and from patterson apricots to may diamond nectarines to dapple dandy plums, the fruit here is extremely diverse, whether it's fresh or dry. >> the biggest demand is

make: either get bigger or find a niche market. >> in addition to changing the fruit they grow, the loewenso strived to change the way they grew their fruit. long before the days of organic