the controversy that has engulfed the nfl. >> the nfl star suddenly at the center of a national debatemp's tweets about player protests still reverberating around nfl stadiums -- >> now to that bold statement from nike -- >> reporter: the sports apparel giant naming the former pro quarterback as a face iconic "just do it" campaign days before the football season kicks off. >> in the history of sports, no campaign, no ad campaign, is bigger than "just do it." michael jordan, tiger woods, kobe bryant, and for them to pick colin kaepernick, a guy who is not playing right now, but has a huge social footprint, is something that we haven't seen before in sports. >> reporter: kaepernick's protest began as a way to raise awareness about racial inequality and police brutality against unarmed black men. and as soon as he tweeted the ad yesterday, it went viral. reaction ranging from supportive messages like, i am inspired by how he lives the american spirit. to a literal firestorm of outrage. fans burping their nike gear in protest. >> sorry, nike, i've been buying you 20-plus years, not anymore

i cover the nfl. k remember where i was, wee the sundayseason, after that friday where the president said get those players off of the field. he referred to them by another slur. it turned into this story of the season. for theother storyline nfl this season. i will start there. politics and sports, certainly the law, has shown how interconnected they are this year. i'm going to start with you, terry. what is your personal experiences as it relates to social activism and your athletes showing their activism? the wnba, i think, is one of the more active, especially as far as the athletes are concerned, one of the more active leaks. -- leagues. >> the director of operations and my position description could not have prepared me for what might -- my star in this role may be. i had duties that talked about being a good financial steward, representing the players' interests, monitor the collective bargaining. soon starting in the role, it was 2016. there were incidents happening in this country that summer.

the league. no comment from nfl on nike's move, but the company did just sign a long-termh deal we nfl to outfit players on the field through028. so it could compliment that relationship and make it a bit more awkward. for "nightly business report," i' sara eisen in new york. >> and the president is now weighing in. in an interview wi the conservative dal conservati daily caller the president said nike was sending, a quote, terrible message and the deal is what this country is all about. so, what happens when a company like nike starts wading into politics? could the move have a long-lasting negative impact on the brand or not? hexp tore that is dean crutchfeld, he's the brand and crisis management expert with dean crutchfeld and associates. always nice to see you. >> good to be here. >> yeah weigh in on this. what do you think of nike's move. >> he earned $3 million of free advertising is it smart marketg or a dumbdecision? to me this isn't about getting involved in polics and this is about getting involved in a politicallyensitive issue. they're not saying they're democrat or republican, but k

but first, the nfl fumbles on the anthem again. and that's the focus of tonight's "angle." ♪ last may, the nfl owners announced a policy requiring their players to either stand for the national anthem or remain in the locker room during the anthem. anyone kneeling or protesting would be fined. but what a difference a few months make, as the nfl has now announced that it won't implement its own new policy. so this weekend, kenny stills an albert welcome of the miami dolphins took a need during the anthem of their's season opener. their teammate, robert quinn, stood, but he did so with a fist in the air. what penalties will be faced? none. it nfl spokesman tells "sports illustrated," the status quo continues as productive discussions are ongoing on the important work on social justice. you might have forgotten that this all started back during the obama era, and about august, 2016. that was when colin kaepernick refused to stand in a preseason game for the 49ers. after that game, he defended his gesture, saying, i'm not going to stan

the nfl seems richer than ever. e nfl are in the top 50 of the most valuable sports franchises to forbes. television ratings are down. as a fan, i'm tired of it. it's an escape. an important escape that we need. the issues? incredibly important. but it's not what i want to see on nfl sundays. >> charles: its one of these things that ultimately if you're the commissioner and you're looking ahead like any let's say ceo would of a product, you do worry when your core audience gets smaller. it's one thing to say okay, we have monetizing this right now. when the new contracts come up four or five years of now and this pace of decline continues, it would be hard to demand those type of dollars in the future, this is the golden age of content and there's no batter content than football. >> and the guys kneeling by and large are already under contract. they don't have contracts that are kneeling, this is why colin kaepernick is not in the nfl. why eric reed is in the nfl despite his talents. because these guys really went ou

at the same time the nfl season kicks off. we start with the mystery senior administration official who wrote that explosive new york times opinion piece. the one that calls out president trump for his immorality and reckless decision making. the author writing he or she is part of the resistance in the administration working against the worse impulses claiming invoking the 25th amendment to remove mr. trump from office and aides deciding not to risk a constitutional crisis. >> and this is from whoever wrote it. to be clear, ours is not the resist ants of the left. we want the administration to succeed and think the policies have made america safer and prosp prosperous. we believe the first duty is to the country and the commander has worked to the detriment of our health and our republic. that has the president pushing back hard. >> it is not clear it is somebody in the white house. that could be many people. i think thousands of political appointees who would qualify under that title alone. >> and this from the president. ask

this deal doesn't bode well for the nfl. runs now until 2028 as the exclusive provider of nfl uniforms. its advertisers pay through the nose for a declining number of viewers. when will they demand action from the nfl and its commissioner to do something about these declining ratings down 8%, down 10% over the last two years. these advertisers, well, you know, they've got a f fiduciary responsibility to uphold to as well and it's time to hold the league accountable aligning itself with the nike campaign. perhaps the nfl might look to the new jersey state police pba for inspiration. the police yuan yuan issuing a statement saying it with us a late arizona cardinal turned army ranger pat tillman who 'em embodied the speurt of nike's message. he truly did sacrifice everything because he believed in something much larger than himself. joining us tonight, lawrence jones. defense attorney ra becky rose woodland. good to have you both here. rebecca, your reaction to the news that they put at a high price collin kaepernick forward a

declining in the ratings. nflings have been declining for years. >> reporter: kathleen cusick is a consumer research consultant in the bay area and says the nfl concussion crisis and the fact millennials are less interested in team sports factors in the drop in viewership. >> anecdotally, i think it's very difficult to find a football fan who has stopped watching the nfl because of national anthem protests. >> reporter: most fans echo that sentiment. >> i think it's fantastic. i think they need to keep doing it. >> i like it because it draws cultural awareness to key issues. this is a platform. >> it can essentially be a distraction. >> it definitely doesn't make me want to watch football anymore or any less. i love football as a sport. if there kneeling or not kneeling it doesn't change that. >> reporter: in san francisco with ktvu fox 2 news. >>> the 49ers are coming back to the bay area after starting their season by losing to the vikings of minnesota. turnovers were a big part of the game for the 49ers. they w

an entity and at least one team or not the nfl but the teams absent the nfl decided let's keep him outresident has weighed in on whether or not this is un-american. the nfl players are saying, are you kidding me some what is more american than expressing your freedoms which is what people fought and die for. so if you can establish, right, that just the nfl or one team or absent the nfl one or more teams or two teams did this, then i think you have at least a claim to say you know what? he is now not based on his athletic ability but based on the fact he is protesting and really going against the grain in terms of saying you know what? stop shooting and killing african-americans. this is about, you know, the fact that there is too much discrimination and too many things happening to people of color. so we will see moving forward whether or not his hearing actually he prevails. >> joey, give me is a seconds if you can if it behooves either side to settle this before it get to the hearing? >> get to the heart of the matter. i think that could happen because what happens in a hearing, a l

ahead for us, the nfl kicks off and the president sounds off.s going to win the culture war of the national anthem on a night when no players took a knee. next. the world is full of different hair. that's why pantene, the world's #1 conditioner brand, has conditioners for every hair type. from air-light foam for fine hair, to nourishing 3 minute miracle for thick and curly. and the moisture-infusing gold series collection. giving more women great hair days - every day. pantene. world's number one... conditioner brand. when i walked through a snowthat's when i knewtte, i had to quit. for real this time. that's why i'm using nicorette. only nicorette gum has patented dual-coated technology for great taste. plus intense craving relief. every great why, needs a great how. take us downtown, waze. waze integration- seamlessly connecting the world inside... with the world outside... making life a little... easier. introducing the well-connected lincoln mkc. war? >> what was nike thinking? no players took a knee. let's talk about all of this. big pictur

it puts them in the top tier of nfl player who is had deals with nike. nbc bay area news. >> thank you, roz. a fast moving fire in placer county. the north fire started south of em grant gap. 650 acres have burned. the fire at zero containment. the good news is no reports of injuries. a family forced out of a san francisco home by a fire on labor day. it happened on 34th in the outer richmonds. the fire burning on the first and second floors. three adults and a dog all able to get out safely. they said it does not appear suspicious. >>. >> the feds say he wanted to attack pier 39. the man pleaded guilty of working with isis and will be sentenced under a plea agreement. both parties agree he should be sentenced to 15 years in prison and a life term of supervised release, but the judge must approve the deal. he had several interactions with an under cover agent posing as a member of isis. the most serious was pointing out pier 39 was an ideal place for an attack and offering to provide money and explosive supplies. he is back home with a story to tell and a

i love the nfl. i love the green bay packers.on where i can step away from politics and not have it be polluted by this kind of -- this kind of cultural warfare. but in the trump era, there's no escape. >> well, let's remember why colin kaepernick was kneeling in the first place. and also remember why americans revere athletes. they are role models and people look to them to use their platforms for good. and what better good is there than to draw attention to the fact at the time that unarmed african-american men were being shot and killed by police. and kaepernick started first sitting on the bench. a week after philando castile was killed in st. paul, minnesota, this was a very real issue to millions of americans, not just african americans, who were trying to understand and come to grips with what was happening. and he decided to sit. another fellow, former member of the nfl who is also a member of the military, wrote an open letter to colin kaepernick, what you are doing is disrespectful. they said, let's meet. as a result of

the nfl has a lot of problems. lt to patriotic customers, patriotic americans who demand at least respect for the flag for and done. it's going to be a significant fall out again in ratings. >> well, there's always an argument about why her nfl ratings going down? as a tv oversaturation, making it a less enjoyable game to watch. there is just no doubt that this is part of it. it does not do any sports league good to be viewed as hyper political. lou: get it turns out even espn has decided it's going to be hyper political and it is continuing to just unravel. so we'll see what happens. why do we turn to mark meadows, congressman meadows releasing those two tax that have been discovered between page and strzok as reported here tonight, confirming a media leak strategy on the part of the department of justice and fbi. this is again where political corruption. it is criminal was they are doing and yet no one investigating them apparently and everyone seems to be intent on ignoring the simple reality that there is no cri

record for the most top ten nfl draft picks represented by a female agent, very cool,ou, nice to be back. >> how does the whole colin kaepernick controversy set up for this season? >> at this stage of the game, as we're about to kick off the season for the nfl is quite telling. i think it's quite remarkable that colin kaepernick is being part of this ad campaign >> how are you advising your clients to deal with the anthem issue. >> i don't want to tell clients how to view the topic or the issue, i'm all about them expressing themselves as they see fit. as long as they understand that there are potential repercussions and they are potentially putting themselves in a situation where there's a fine or something like that then that's their decision. >> do you think this is going to lead to more player advocacy this season? >> i think it will lead to more off the field, i think players want to be engaged and implement programs and advocacy to help change the criminal justice system and change the racial injustices that have been taking place in the country >> does that mean

games. >> you can watch the first nfl game of the season tonight on nbc at 8:20 p.m. eastern time. >>> millions of fans will tune into the nfl kickoff game tonight and more could be watching another set of games happening this weekend the first big e-sports event, and the north american league of legends finals will be taking place in oakland with the biggest teams set to duke it out on what fans of the game call the risk after a busy summer this is concerns owned by chinese tech giant and the publisher of league of legends has emerged on the company spending for e-sports. for more, bring the owner of the team that's defending the title. a big weekend for you, steve thanks for making the time for us >> of course, melissa. thank you for having me. >> how has the strategy changed as you go into this particular tournament being the reigning champions? how do you train differently how is the sponsorship different? how is the scrutiny different? >> going into this event this weekend this is a stepping-stone to world so we ended up winning the first split of these t

. >> the nfl season kicking off tonight. colin kaepernick won't play, but his presence will certainly be felt. about the same time as that game starts, the president rallies in billings, montana. good morning. welcome to "early start." i'm dave briggs. >> i'm alison kosik. sitting in for christine romans. it is thursday, september 6th. 5:00 a.m. in the east. the big question is who is the mystery senior administration official who wrote the explosive "new york times" op-ed. the one that calls out president trump for his immorality and reckless decision making. the author writing he or she is part of the resistance in the administration working against the president's worst impulses claiming invoking the 25th amendment to remove mr. trump from office and aides deciding not to risk a constitutional crisis. >> here's more from whomever penned this op-ed. to be clear, ours is not the resistance of the left. we want the administration to succeed and think the policies have made america safer and prosperous. we believe the first du

(ken)coming up: the city of oakland is taking a stand against the nfl and the raiders.aders say a lawsuit is not about making the raiders stay.. it is about making them pay. (pam)there is a new 'sweet spot' in san francisco. how you can grab your tickets to candytopia.. and experience the real life candy land. (sports) coming up, the a's leave the yankees something to remember them by as they finish off their regular season series. highlights from the coliseum.... also, the giants on the wrong end of history in colorado. the details after the break. ♪ flintstones! meet the flintstones. ♪ ♪ they're the modern stone age family. ♪ ♪ from the town of bedrock. ♪ meet george jetson. ♪ ♪ his boy elroy. with instant acceleration, electric cars are more fun to drive and more affordable than ever. electric cars are here. plug into the present. has the brands you want...oss fall fashion event nooo... yes. ...at "oh, yes!" prices. like that handbag for-wait-how much? what? or that cute jacket that says "check me out" at a price that makes you say... check this out. that's yes for l

. >>> we have a first response from the nfl after the ad leaving fans divided, some celebrating, some burning shoes over colin kaepernick as the new face of nike. a former cosby show star, apparently job shamed for working at a grocery store, a hollywood megastar offering him a new gig. >>> a big movie mystery solved, dorothy's ruby red slippers from the "wizard of oz" found by the fbi and finally finding their way home. >>> this is "nbc nightly news" with lester holt. >> good evening. they're bracing for impact along the gulf coast tonight with hurricane warnings posted right now. gordon still building strength with sustained winds at 70 miles an hour. the storm could reach hurricane status before making landfall overnight. this hour state of emergency in officials are urging people to leave.kerry sanders is in the s zone. >> reporter: gordon is already hammering the gulf coast. from bay st. louis, east to biloxi, a 7:00 p.m. to 7:00 a.m. curfew nown >> it now is reaching what is close to hurricane force winds. >> reporter: the storm surge could exceed 4 feet. residents along the gul

if you pick a part of the pie it's growing through the nfl. k at it and see the average audience is going down, and the total net of money they get spent is going up. that's a good graphic, despite the fact that ratings are down the nfl is doing better on tv than almost everything else, cord cutting is happening and people are watching cable tv less and less. in some ways the nfl is an exception because even the ratings are going down it's becoming more valuable. david: is it a matter that it cost more per spot to reach people? if you look at the super bowl, the ratings have been really flat. they have gone way down. and the cost per spot has gone up to five and a half million dollars. >> it's harder to reach people on tv now, 10 years ago they had 23 of the top 100 shows, last year they had 71 of the top 100. people are dropping off and everything is going on to watching when you want to watch it. what about that, to what extent is the nfl increasingly turning to streaming? there are various deals in the nfl games are available without a veriz

now the nfl has come up wit new strategy it hives will g a much-needed boost to ratings. boorstin has the details. >>> after relying on tv as the o cornerstonf its strategy, the nfl is doublng down digital enabling fooall fans to live stream all in-market and prime time games from any mobile device. fl streaming deals verizon willenable 400 million phones and tablets to rise for free and the 100onillion ver phone subscribers who were live last year and the games will be available on verizon's s propertih as aol and yahoo and the nfl app and amazon and its twitch service will stream 11 thursday night games. >> our fst goal in digital distribution is just reach and to get to people who may not be in front of a television. i think it remains to be seen if it will drive people back tovi teon. when we do know is when people watch nfl games on smaller ureens, it'sally a stopgap to get to a bigger screen and they want to watch on a bigger screen possible. >> and the nfl hoping to reach a generation of mobile first millennials to get them excited and to transition some of the addi

but i wanted to ask you about the nfl versus the nba the nba was really quick to embrace twitter and cebook and instagram. and nfl fought it and fought it and now they capitulated a little bit is gambling going to be the same thing? in other words, is the nfl going to look at the nba having this incredible ongoing renaissance and say we've got to get in on it >> first of all, siebl the ni b nba's renaissance is overblown the nfl is so much bigger than any other sport it would have go into a 20-year recession before anybody could even get close to it that's how big it is its products, its ratings, everything about it. but nba, what nf is so much bigger than every other sport, it would have to go into a 20-year recession before anybody could even get close to it that's how big it is its products, its ratings, everything about it. the nba, what it's done well, it has a great relationship withity players and markets its players unbelievably, especially to young people they know the nba players. first of all they don't have helmets on, which makes it easyer but also they are very good at s

it might be good for nike but for the nfl to pick this one man, nike supplies the nfl with uniforms tooald trump. david: we are a month away from baseball season, i will spend a lot of months wish you were back in it or hoping that we get there soon, thank you, folks. >> two months. david: appreciate it, one more break, when we come back hits and misses of the week allergies with sinus congestion and pressure? you won't find relief here. go to the pharmacy counter for powerful claritin-d. while the leading allergy spray relieves 6 symptoms... claritin-d relieves 8, including sinus congestion and pressure. claritin-d relieves more. that everything sticks to stefon diggs's hands?ieve it. no, i can't believe how easy it was to save hundreds of dollars on my car insurance with geico. cool, huh? yeah. he plays football, huh? yeah. believe it. geico could save you fifteen percent or more on car insurance. to and practice... kidlots of practice.tion. get them started right with carnation breakfast essentials. it has protein plus vitamins and minerals to help kids be their best. carnation break

sleep number proven quality sleep >> the nfl kicked off regular season on thursday night all eyes wereal breaks with nike launching an ad featuring colin kaepernick as the new face of its just do it campaign. nike's choice of kaepernick who set off the wave of kneeling protests in the nfl has caused outcry with some even burning nike shoes and sportswear in protest, president trump weighed in on controversial pick wednesday b tweeting out, quote, just like the nfl who is ratings have gone way down nike is getting killed with anger and boycotts, i wonder if they had any idea that it would be this way, as far as the nfl is concerned, i find it hard to watch and i always will until they stand. dan, you had a piece months and months ago that baseball is the only all-american sport we have left, does this prove that? >> absolutely, the only apolitical sport we have. does donald trump tweet about baseball players, not at all. i mean -- david: that's a good point. >> we spent the entire program talking about politics, war between new york times and donald trump, by sunday afternoon what do mo

a big story this morning colin kaepernick may not have a current job in the nfl but he has a new dealith nike former san francisco 49ers qb now the face of the company's 30th anniversary just do it ad campaign he tweeted an image with the tag line "believe in something even if it means sacrificing everything." colin kaepernick knelt during the national anthem to protest racial injustice nike will produce colin kaepernick apparel including a shoe, t-shirts, nike will also donate money to colin kaepernick's know your rights campaign last week his lawsuit accusing the nfl of colluding to keep him off the field was allowed to proceed. that will cloud the season, to some degree. a few billion in market cap shaved off today. >> yeah. it's interesting our old friend -- >> yeah. >> the guy has been under contract for a year and they were waiting to do this. you have to go over the foot locker conference call that's only 24 and you have johnson who is a good ceo it -- if you can be cool, that will sell. if there are people that believe colin kaepernick is cool, believe me, they'll do well. whe

the nfl released this statement, the national football league leaves in dialogue, understanding, and unity. we embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities. a big billboard of colin kaepernick is now on top the nike store at san francisco's union square. nike included the former 49ers quarterback as part of its 30th anniversary just do it campaign and it's getting a lot of reaction. while some fans say they are proud of cabinet for protesting social injustice others are burning their nike shoes and clothing. a local marketing expert says nike is getting what it wants, a lot of attention and appealing to a younger consumer base. >> this is the goal. this is what they want. you cannot just simply describe a product, you have to connect emotionally, especially when it comes to things that are little bit more interchanging. >> colin kaepernick has a multiyear deal with nike. he is also suing the nfl, claiming team owners colluded by blackballing him to keep him out of the nfl. >>> the oakland raiders cou

health and safety and the realization that the nfl is tbing to be unself at any speed, players keep ing bigger, faster, stronger. p and you caobably influence it around the margins with some rule changes or equipment chans but ultimately that is not going to change in any big way except that the research will keep owing us that it is very dangerous and the more dead playeravbrains becomailable, the more awareness it will be ecd people are going to make hopefully informedions about whether they want to be a part of this. the other thing i think is just technological and cultural cord cutting and technology change, an also just the idea of people have so many moroptions and entertainment. owere is no sense that football has the room to hat they might think it is. >> on the issue of the concussions and the degenerative brain disease, your book is still with examples of players and owners and people on the margin saying i don't want to tawng about concussions am i don't want to address tha but it really is potentially an existential threat. p the talent pool dries if enough kids and pare

the judge denied the nfl's request to throw out the protest. >> nfl regular season starts in two days> it is primary day in massachusetts. one of the closely watched races has two democrats vying for the seat in the seventh district. pressley running against michael capuano. pressley trying to surge on the wing of the win of the democrat party. more from miguel marquez. >> reporter: christine and dave, a lot of people are watching this race because of the insurgency from the left. michael capuano has been here for ten terms in a blue district and part of the area he represented here was represented by jfk. ayanna pressley is making a run here after being elected to city council. although she has been involved in politics and doesn't fit, she is an african-american and the first african-american female elected to the boston city council. she is trying to capitalize on the energy. we caught up with both on the last day of campaigning. >> i believe there is a paradigm shift that is occurring. there are winds of change afoot. >> democratic party like all party, is no different. we also ha

here's what the nfl has said this week. they're going to say for the time being. we embrace the role and responsibility of everybody involved with this game to promote meaningful and positive change. the social issues that colin and other professional athletes have raised deserve our attention and action. and speaking of action, once it became clear and it was announced earlier in the week that kaepernick would be a part of the just do it campaign, people went into action, taking action against nike and their products. take a look at some of the things that were seen online, on social media, people burning their shoes and apparel. it's a fiery issue, if you will. they think nike is adding fuel to the fire. most people we talk to, they just want to talk about football, back up to you. >> ron mott there in philadelphia for the big game, ron, thank you. >>> dave zyron is the sports editor at "the nation." he has just written about this story. always good to have you. i want to start with this new nike ad and read for ou veers

they avoided a misstep by trying to block it. >> so the nfl season is ingsrway, 49ers play the v this weekend. jimmy garoppolo the quarterback phenomenon who did so well at the end of last season, excuse me, are the expectations for what he can do for this team t high, do you think? >> yeah. that is kind of the way the 49er fan se operate. toastst m-- fan base -- they've been hungry to have a savior type quarterback. colin kaepernick at point was supposed to be it and that didn't happen. and i think that there is just so much excitement because after a couple of -- some of the worsa yea team could ever have, it feels like they're on the right and it is not just garoppolo but obviously he came in and wowed people andthhe's got look, he tutored under tom brady. he's kind of lookinghe like t whole package. >> good pedigree. >> yeah, we'll have to see. but they appear to have a very smart young coach in kyle shanahan. and an adult in the room in john lynch as the general anager. a there is a very good feeling about this team overall. now they haven't had a winning season since moving to l

it might be good for nike but for the nfl to pick this one man, nike supplies the nfl with uniforms too hear the last from donald trump. david: we are a month away from baseball season, i will spend a lot of months wish you were back in it or hoping that we get there soon, thank you, folks. >> two months. david: appreciate it, one more break, when we come back hits and misses of the week so you just walk around telling people geico could help them save money on car insurance? yea,that and homeowners, renters, motorcycle and boat insurance. huh.that's nice. what happens when you catch a fish? gecko: whoa. geico. more than just car insurance. see how much you could save at geico.com. i'm ok! >> and it is time for the hits and misses of the week, kim, first to you. >> david, this is a hit for senator john kyle who has agreed to temporarily fill the seat of the recently departed john mccain. senator kyle was in the senate for 18 years, he's immensely respected, he left in 2013 well before the trump hoopla, he likely has no interest coming back to do that and says he's not going to do it lon

. >> on the first nfl sunday, players are once again getting attention for what they're doing off the field. the miami dolphins players took a deep during the national anthem.>> thank you for reaching out and the positivity. keep doing our best to make positive change and have these conversations. >> they address the controversy after the growing -- game. colin kaepernick called the dolphins players his brothers. >> on the we have his back and he has our back.>> he spiked the of e debate by kneeling wao police fertility and social injustice. documented the new face of an ad campaign. president trump took big on the nfl with her. he wrote, nfl first ratings are way down over an already bad laster comparison. dealership declined 30%. >> the nfl would be very lucky if these national anthem protest were the only reason that they have declined in the ratings. the nfl ratings have been declining for years. >> she is a consumer research consultant. she says the nfl concussion crisis and the fact the millennial's are less interested are factors in the drop in viewership. >> i think it is very

the ad will play tomorrow during the nfl season openner.... the advertisement features several high profile athletes including basket ball player lebron james, tennis player serena williams, lacey baker and odell beckham junior. kaepernick narrates the ad where he speaks about rising to greatness and overcoming obstacles. nike has had a contract with kaepernick since 2011. that was long before the controversy that continues to engulf the former forty niner quarterback. it was in 2016 when kaepernick began sittng then taking a knee during the national anthem before games to protest police brutality and racial injustice. some took offense and believe he is dishonoring the flag. listen in to the commerical .... colin kaepernick . don't just be, be great, do it." (terisa) great, do it." (terisa) when kaepernick tweeted out a picture tuesday and the nike deal was discussed publicy including mention of new kaepernick merchandise, there was some outrage. some people responded by burning their nike shoes. nike stock took a hit. (terisa)the nfl has decl

this is this town for the nfl. my original plan but i do sort of gravitate toward empires that are very powerful and seem like they'll last forever. and do a deep dive into thence constitution. for better or worse, it has gone from being one of the most uniting institutions in the country to being the most polarizing sports brand we have. donald trump has a way of finding these things on get enough attention if more so on him. and pro football has been a spectacle of american high of and donald trump gave him a run for the money as a reality show. and lo and behold, he sort of cannon ball bood the pool and now he's right in the middle of this season, too. you write about colin kaepernick. it was predicated onle of the demographic tensions that football had incubated for years. it was only a matter of time before trump served up kaepernick as red meat to his base. kaepernick was a trumpian villain straight out of central casting. if kaepernick did not exist, some ingenious russian troll bot would invent him. >> yes.

so mika, by the way, a lot of grim news about the nfl and just this program note, some of the best nfl on nbc. be sure to check local listings for times in your area, some thursday and sunday nights. the sunday night wrap-up, the best in the business. >>> okay. ahead of the confirmation hearings for supreme court mom knee brett kavanaugh. senator brian schatz tweeted, they just transmitted 42,000 documents to the senate on kavanaugh and the hearings start tomorrow. most senators read around 1,500 pages per hour. so all good. we'll talk to senator sheldon white house of the judiciary committee. >>> and rudy giuliani once said bob mueller would wrap the obstruction part of the russia investigation by september. and it's september. and the president is still providing the special counsel with possible new evidence of obstruction. "morning joe" is coming right back. >>> please raise your right hand and repeat after me. i, donald j. trump, do solemnly swear. >> i, donald j. trump, do solemnly swear -- >> to take the office of the president of the united states. >> to take the office of the

next, it's the first sunday of the nfl and there are some protests. and the support, coming up. 50, here's rbg airing tonight at 8:00. >> i'm glad to be nominating this 107th justice to the supreme court. >> we are living in trying times. but think how it was in those days. the judges didn't think sex discrimination existed. >> ruth knew what she was doing in laying the foundation. >> to put women on the same plain as men. >> the goal was equality. >> ruth bader ginsburg changed the world for american women. >> what are has become of me could happen only in america. >> she's become such a rock star. >> she is really the closest thing to a super hero. >> she known the world over as the notorious rbg. >> all i ask of our brethren is that they take their feet off our necks. >> teacher: let's turn in your science papers. >> tech vo: this teacher always puts her students first. >> student: i did mine on volcanoes. >> teacher: you did?! oh, i can't wait to read it. >> tech vo: so when she had auto glass damage... she chose safelite. with safelite, she could

the nfl season gets under way tonight, butas the league tough issues to tackle.tate of the $15siillion buss. all that and more on "nightly business report" september 6 ♪ ♪ >> good evening, everyone, and welcome. bill has ts evening off. make it three straight down days for the nasdaq and it's on pace for its worst week since march and while normally that's not a big deal for the index, consides the nasdaq is loaded with tech companies and techakes up more than a quarter of the s&p. so when the nasdaq umps, the market feels it. tonight, semiconductors were thi cu after several warnings about demand in the chip market and with that, many of the big names plged, as for the rest of wall street, the dow rose 20 points to 25, 995. the nasdaq dropped 72 or nearly 1% and the s&p 0 was off ten. and not helping the nasdaq today, facebook and twitter both down sharply and that slide follows yesterday's drop as they testified on capitol hill. the big concerns the fallout following those hearings. blia boorstin has more. >> theig question for facebook's sheryl sandberg and ja

and we look forward to the new nfl season. sportsday, we hear from england captainjoe root ahead of his predecessor's final test match. good evening, welcome along. finally, the nations league gets underway this evening. what is it, you might ask. we'll have more on the format shortly but there's a huge game going on to kick the tournament off tonight — germany hosting france in munich and there's another match taking place in cardiff — wales up against the republic of ireland in their nations league opener. our sports news correspondent david ornstein is in the welsh capital for us. it isa it is a huge night for ryan giggs, his first competitive match in charge of the welsh. yes and his first on home soil. he took charge of wales for three friendlies over the summer at the china cup and that was after being appointed injanuary and this will be the true test of ryan giggs as a manager. ourfirst glimpse of him in a match that actually means something, following some contemporaries from his playing days like steven gerrard, now

he believes it will lead to him getting the nfl. they sue the nfl. s but they win $1 in the lawsuit and the usfl dies. and trump is dismissed of fears of small potatoes, who cares. but hundreds and hundreds of people lost jobs. >> yeah. and a bunch of franchise team owners lost money big time. and during his time as the owner of the generals, the president, of course, then donald trump, received a letter from another usfl owner calling out his behavior to others stating, you are bigger, younger and stronger than i which means i'll have no regrets whatsoever punching you right in the mouth the next time an instance occurs where you personally scorn me or smin else who does not happen to salute and dance to your tune. i really hope you don't know you are doing it, but you are not only damaging your associates but alienating them as well. very strong words there. how is her perceived within the owners and that group there? >> that was john bassett, the owner of the tampa bay bandits. his daughter was number eight tennis player in the world for a while. j

. >>> coming up, we are just hours away from the first sunday kickoff of the nfl football season. eled by president trump about the flag, the anthem, and social justice. who will win this so-called culture showdown and will it escalate as the season progresses? that's next, right here on "politics nation." (man) managing my type 2 diabetes wasn't my top priority. until i held her. i found my tresiba® reason. now i'm doing more to lower my a1c. i take tresiba® once a day. tresiba® controls blood sugar for 24 hours for powerful a1c reduction. (woman) we'd been counting down to his retirement. it was our tresiba® reason. he needs insulin to control his high blood sugar and, at his age, he's at greater risk for low blood sugar. tresiba® releases slow and steady and works all day and night like the body's insulin. (vo) tresiba® is a long-acting insulin used to control high blood sugar in adults with diabetes. don't use tresiba® to treat diabetic ketoacidosis, during episodes of low blood sugar, or if you are allergic to any of its ingredients. don't share needles or insulin pens. don't

what do we have more ties in the first week than ever in the nfl, the restrictions on the hitting, thehave really i think dulled the game down but look, i'm here in florida i'm rooting and proud that the dolphins are finally 2 & 0. i'd might be rooting for a contenderer after all these years. >> all your teams are doing well with the dolphins and the b uccs right now. reminds me right now of tampa bay. gary b. and jonas, thank you as much as always. >> thank you. the president set to visit florence-damaged north carolina. more on that after the break. .. sometimes, they just drop in. obvious. cme group can help you navigate risks and capture opportunities. we enable you to reach global markets and drive forward with broader possibilities. cme group - how the world advances. ♪ john: north and south carolina residents struggles with record rainfall from hurricane florence damaging tens of thousands of homes. some rivers in the area still continue to rise. fox business will bring you all the updates. thank you for having us in your homes. our friend charles payne is here with making money

the nfl's new anthem rule was postponed over the summer and now it might not happen at all. nfl sources told espn they will probably wait until next season at the earliest. >>> an overnight tally by the ap found that fewer than 10 nfl players took action during the national anthem over the weekend by either kneeling, raising a fist, or walking off the field. colin kaepernick is thanking two players on the miami dolphins who kneeled during the ashland anthem -- the national anthem. he wrote, my brothers continue to show unwavering strength by fighting for the oppressed. they have not back down -- down even when attacked and intimidated. their courage will move the world forward. love is at the root of our resistance. kaepernick sparked the anthem debate by kneeling in 2016. protesting police brutality and social injustice. yesterday president trump took digs at the protest on twitter. he wrote, nfl first game ratings our way down over and already really bad last year comparison. viewership declined 13% the lowest in over a decade. if the players stood proudly for our flag and

the city of oakland appears to be ready to sue the raiders and the nfl... undreds of millions of dollars. details ahead. (robin) live look outside... at the san francisco international airport. welcome back. checking in on your morning forecast. temperatures similar to yesterday's for your thursday as highs will peak in the 50's and 60's along the coast, 70's and 80's along the bay and inland. skies will be seen as mostly sunny into the afternoon after morning clouds are seen leaving the scene. after today daytime highs inland will begin to boost, eventually taking many inland areas back into the 90's. no major hot spots. bay bridge wb 80 is less then 30 min from the maze to sf. san mateo bridge less then 30 min from 880 to 101. richmond bridge drive less than 20 min from the toll to 101. no major hot spots. bay bridge wb 80 is less then 30 min from the maze to sf. san mateo bridge less then 30 min from 880 to 101. richmond bridge drive less than 20 min from the toll to 101. <..calling your dreams crazy it's a compliment.>( robin ) the nike ad the nike ad (