my nice house in the pallisades, my tesla. t me, i am a -- but marijuana really has been responsible for everything. >> including a nine month stint in prison in 2003 for selling glass bongs on the internet. >> our quality. choice is so high. >> now he is legitimate, selling organically grown, chongs choice. as the the face of the brand, well, he has to make sure it's good. >> i'm the tester. i'm the guy that smells it. feels it. puts it in my pipe. and smokes it. >> quality control. tau awe i'm quality control all the way. >> chongs choice is for sale in six states. with any other product. name recognition matters. >> do you think somebody who walks into a store like this for the first time and sees your name on something, says, okay, i know him. i trust this. >> absolutely. absolutely. especially with me. you know they know the movies. they know me from all sorts of. dancing with the stars for instance. >> i'm quite sure that subliminally a lot of the old guys are going i belter start smoking pot too. >> so i can dance like t