the swiss watch brand arnold and son makes watches from scratch. e taken inside the process earlier this year. >> every new watch is like a new piece of art. it has a different story to tell. a high precision device, and the other thing is they have to be hand finished, which is very related to art and craft. you have these two words in one watch. the technical aspect of it and the mechanical aspect of it. here we are on our premises where we manufacture all of our watches. arnold and son refers to john arnold, one of the biggest and most important watchmakers who ever lived. he invented some of the most technical solutions that still exist today. the idea is to continue the story more than repeating it. first, with the design team, we design how the watch should look like -- the size it should have, the achiness. you have to have the mechanical harmony and a good-looking body. then we create the inner works which will make the aesthetic happen. the first thing you have to do every different part of it. the first thing you have to do is to order the

the swiss watch brand arnold and son makes watches from scratch. ead of product development took us inside the process earlier this year. ♪ >> every new watch is like a new piece of art. it has a different story to tell. the very interesting thing about watches -- one thing is they are a high precision device, and the other thing is they have to be hand finished, which is very related to art and craft. you have these two worlds in one watch. both the aesthetical aspect of it and the mechanical aspect of it. here we are on our premises, where we manufacture all of our watches. arnold and son refers to john arnold, who was one of the biggest and most important watchmakers who ever lived. he invented a lot of the technical solutions still in use today. we have revitalized the company to continue his legacy but with a modern, contemporary twist. the idea is to continue the story more than repeating it. first, with the design team, we design how the watch should look like -- the size it should have, the thickness. you have to have the mechanical harmony

the swiss watch brand arnold & son makes luxury timepieces from scratch. roduct development took us inside the process earlier this year. ♪ >> every new watch is like a new piece of art. it has a different story to tell. it's a very interesting thing about watches. on one hand you have a high precision device. and the other thing is they have to be hand finished, which is very related to arts and crafts. you have these two worlds in one watch. both aesthetic aspect and the mechanical aspect of it. ♪ >> here we are on our premises where we manufacture all of our watches. arnold & son refers to john arnold, who was one of the biggest and most important watchmakers who ever lived. he invented a lot of technical solutions still in use today. the aim of the modern company is to innovate and continue his legacy, but in a contemporary, new manner. the idea is really to continue the story more than repeating it. first, with the design team, we design how the watch should look like -- the size it should have, the thickness. you have to have the mechanical harmony. i