the population in three months and more than 500 companies. imagine that , created as a result. three included humble, the texas which eventually turned into what you may well recognized as exxon, texaco, and mobil. the cost of a barrel than $167. today less than 94. the world's first trillion dollar industry began on this business day, january 10th, 112 years ago today. we will be right back with my "2 cents more" in the answer to our question of the day. it was the housing bust caused by bad lenders or bad borrowers? ♪ [ woman ] if you have the audacity to believe your financial advisor should focus on your long-term goals, not their short-term agenda. [ male announcer ] join the nearly 7 million investors who think like you do. face time and think time make a difference. at edward jones, it's how we make sense of investing. woman: my first symptoms were... man: constant tingling in my toes. woman: my leg sometimes will go numb. woman: i had double vision. woman: they said, "you have multiple sclerosis." woman: well, the beginning is the hardest time. man: i kind of had to get a grasp on reality. man: i had t

a question ed markey is asking but shell denied the accusation, but said the rig was moved due to weather. >>> one texas company may have the solution to fuzz growing on your white bread. a technology that bomb bardz bread with microwaves killing mold spores and keeping bread mold-free for 60 days. too bad the bread will probably go stale way before that happens. >>> tim tebow snubbed again. al sharpton teams up with tyler perry on a cold case. >>> and turning on your faucet only to find flammable water. denails next. >>> we couldn't help ourselves. it is a yearly favorite. video of the water skiing squirrel. twiggy will be performing at the boat show in den very this weekend and word has it she'll be sporting a denver broncos life jacket. she and her owner travel all over the world promoting water and boat safety. >>> stories making news across america. l.a. police are on the hunt for two armed robbers after they held mall employees hostage for several hours. s.w.a.t. team members executed a raid on the nordstrom rack store. 14 employees were found safe in a back room but the gunmen were gone. in ohio xuftable

companies are reportedly in the running to acquire the hostess baking empire. wall street journal said flower foods from george and mexico-based group grupo bimbo. the texas bass hostess company declared bankruptcy in november. >>> hobb has announced it will cost and shot a comedy pilot called "silicon valley." an executive says americans are interested in the high-tech subculture, but adds that the show must be funny and well- done to catch on. the cable network isn't discouraged by recent relate show based in silicon valley that flopped. >>> justin bieber found himself in an awkward position with photos allegedly holding a major joint. the 1 beiber sent a tweet reading, "everyday growing and learning, trying to be better, you get knocked down, you get up. i never want too let any of you down." >>> a powerful earthquake triggers tsunami warnings in alaska, plus the desperate search for a popular fashion designer last seen aboard a missing plane. >>> and unlikely suspect, the equipment prison guards found on this cat tries to slip through the bars. >> a busy night for live stormtracker radar, coming up where the heaviest rain is falling right now and the

the texas based company may be up for sale and up for a move. >> we've been talking about dell possibly going private for some time. that's a private group of investors buying up shares and dell out there taking it out of the stock market. the investment firm silver lake partners is the likely buyer and andrew ross speculating that silver lake might move dell headquarters here. that was video of the r & d facility on the peninsula. dell is currently based in austin, texas. shares in hewlett packard were higher after talks businesses may buy parts of hp. now, if hp were to sell, it would be for a much lower price. that would be embarrassing. that's a reason not to sell. that and hp hopes to actually make money through those acquisitions. hewlett packard opened a new center where executives will give briefings. meg whitman was there to cut the ribbon but not made available to the press. there is no fighting in the war room either. who will brief us? seema mody is live at cnbc world headquarters. good morning, seema. >> i'm here. good morning. let's look at the futures right now. futures a

the big tech companies. while the average s&p 500 company posting growth of nearly 2%. so earnings from tech giants could be a major lag on the stock market. i pulled up texas instruments which a lot of investors have enjoyed nice games. on of the top chip companies warning that fourth-quarter may not may not have been so great. this stock in the past six months up to 60%. warning of the fourth-quarter results. cisco systems, hewlett-packard, qualcomm, very weak pc market right now where people are converting over to the tablet and smart phones. the pc market is supposed to be hit. but intel is the first big name to report, it reports on thursday. this stock on the decline. it is cheap, the pe ratio at $0.45 per share, and also, anybody who likes dividend is, the dow component, the yield right now 4.4%. might be one to pick up on the cheap when it reports on thursday. we will see, back to you guys. tracy: thank you, sandra. let's talk about boeing. the hits keep on coming for boeing. another emergency landing for an airline dreamliner. this time in japan, of course. boeing cut from a downgrade by goldman sachs. you're looking at shares today down another $2

also we've had a chance to reach out, erin, to the texas-based insurance company that paid lance armstrong more than $12 million for winning tour de france races. i think it was '02, '03 and '04. we spoke with the attorney representing that company. and that attorney tells us that in, quote in plain english, we want our money back. more than $12.5 million. according to the contract that lance armstrong was supposed to have raced cleanly and have won the tour de frances. and he says lance armstrong admitted he did not race cleanly and he is no longer the winner of those tour de france races. if we don't have our money by next week, we will file a lawsuit. >> next week. jeff toobin, what is your reaction to that, and also to what the usada -- okay. sorry. doesn't sound like we have jeff right now. what's your -- let me get your reaction then, paul, to what ed just reported about that lawsuit next week. how many more lawsuits are we going to start to see from here? >> we'll see a large number. he had large numbers of sponsors, even prior to 2005 where he's admitted doping and using these drug

now they are looking to expand the company, massachusetts and texas. >> up to 325,000. it's called masimo 500. >> these used to be and des. these things are darned popular. they are looking to expand across the country. talking about 3,000 jobs over the next year or so. not right away. they just began to branch out in north carolina florida, virginia, ohio, western north carolina they need to be expanding. area managers are also salaried positions. you can have benefits if you have some of the higher positions as well. >> that is fun. >> this is all about the cloud. we are all returning around with our sam sungs and iphones. they are a hosting company for all of the information. they have 185 jobs right now. they are looking to expand in particular with the air base. that is in the state of texas. they have jobs available in san antonio and austin. they have great benefits free beverages paid sabbatical. salary ifs you are going to be a salaried employees 57 grand. 41,000 if you are going to take one of the hourly jobs. it is about the data. >> i want to let people know

i wanted to talk about one of the companies that is making the american energy renaissance possible. laredo petroleum. lpi. company down in texasne. you may not have heard of laredo. stock ending up slightly above the ipo price. however, i think this one is worth bringing to your attention. for 2013 the company's overall production has gone up. let's take a closer look with the founder, chairman and ceo who has created and sold two oil companies before this, although both of them were private so you couldn't get in on the action. welcome to "mad money." have a seat. the other two were private so we don't know. is this one like those if we buy the stock? >> the other two companies were private. we were looking at going public. we had the back room and we wanted to see if someone would pay us for it. same with the second company. this company was different. we got to the point where we realized that we captured a large group of drilling locations. and it was probably needed to access public money. we have the ability to drill these horizontal wells and stimulate them has been a change in just a global change in the way the energy

the e.p.a. is supposed to be protecting americans from environmental hazards and dangerous practices so why did they let a drilling company contaminate drinking water wells in texas and then do nothing to stop it. download the official the application to yourself choose your language stream quality and enjoy your favorites from alzheimer's if you're away from your television well it just doesn't matter now with your mobile device you can watch on t.v. any time anyway. both of her a little bit of. it was. in screw news if you're afraid that fracking operations are going to contaminate the water you drink don't. because the agency does not have your back just as steve lipski a resident of fort worth texas in two thousand and ten he told state officials and then the e.p.a. it is drinking water bubbled like champagne and that the water from his garden hose could be ignited after hearing about lipski and other areas homeowners the e.p.a. issued an endangerment order saying that at least two homeowners were in immediate danger from a well saturated with flammable methane however according to documents obtained by the associated press the e.p.a. after being pressured by

the number of people in silicon valley defended ab23 against -- ab32 against an onslaught of texas oil companies. we defend when they tried to block your business. california gets 50% of the venture capital. there is a lot going on here. we want to promote that. innovation is difficult because by definition, is of the few, not the many. that is the culture we want to encourage both in our schools, by minimizing, not getting overly obsessed with testing, and reducing learning to bubble in a multiple choice response. it is not literature, science, innovation, or creativity. it is not innovation. we need rigor and imagination. you need both. you have the left hand and the right hand. we have to combine those things. in california, we create innovation by ab32, but the only state with the cap and trade program, we create it by cutting regulation. i had to fire two incumbent people in our division of conservation. there were blocking oil exploration. i fired them and the oil permits for drilling went up 18%. we have to work on many levels. we're promoting efficiency. we're promoting and renewable ene

the a.p.a. is supposed to be protecting americans from environmental hazards and dangerous practices so why did they let a drilling company contaminate drinking water wells in texas and then do nothing to stop it. the worst you could always think. about soup of a. radio guy minestrone click. on what. we're about to do because you've never seen anything like this on cold. let me let me i want to know wouldn't let me ask you a question from. here on this network is what we have in the bank we have our knives out. to be ready for you this right what's the best thing ever to get here in a situation where b. and i don't agree to talk about the mail and we. you know how sometimes you see a story and it seems so you think you understand it and then you glimpse something else you hear or see some other part of it and realize everything you thought you knew you don't know i'm tom harpur welcome to the big picture. another reason day is about much more than a brain cell thank you both a look at president obama's second term we're going to even move. even more invasions of our privacy even and monday january twenty first and then and one plan for the president only. in scre

frederick butaccio, from katie texas was an employee of the oil company b.p. we don't know how he died but u.s. got sources tell us his body has been recovered. a top official says tonight that at least six americans have survived but others have still being held. u.s. military transport planes landed near the scene and evacuated survivors. some of them described as lightly wounded. all of this is playing out at a natural gas plant in the sahara desert. it began three days ago when terrorists who claim a link to al qaeda attacked buses carrying employees and then took over the residential section of the complex. algerian forces then attacked the terrorists. there have been many casualties, but the facts remain unclear. mark phillips has the latest. >> reporter: these were some of the lucky ones: freed hostages who managed to get away from the desert gas plant where they'd been held. they told of how they fled in the confusion as the algerian army attacked. many were injured, some badly. >> it happened so fast. >> reporter: but it hasn't ended quickly. the alge

that because we have our right we will be the texas everything and the suffering from that phones and internet access are limited because palestinian companies are not allowed to install lines in a so-called israeli area and because the israeli police won't come here law enforcement is scarce and there are some. there are poorly because like this one the goal is to make them not part of jerusalem and to make them fall under the jurisdiction of the palestinian authority and living in the middle of it all are couples like so hard and soft they nearly want to be together but politics and division are making that more and more difficult if we day police here are to jerusalem. well i have to brings up today for the moment the news team with more news when about thirty five minutes from now in the meantime we have mixed with the nation for paul from the front line of what he calls a financial war that coming up after this brief break. more news today violence is once again flared up. these are the images the world has been seeing from the streets of canada. giant corporations are all. she would be rich bright. move from france to pressure. starts

that because we have our rights we will be the texas everything and the suffering from that phones and internet access are limited because palestinian companies are not allowed to install lines in a so-called israeli area and because the israeli police won't come here law enforcement is scarce and living in the middle of it all are couples and stuff when they nearly want to be together but politics and division are making that more and more difficult every day police here are to jerusalem. egypt's muslim brotherhood is under investigation for taking billions of dollars from the u.s. before even coming to power it's also alleged the brotherhood used the money to fund the cells involved in sparking violence and protests one of the lawyers that file the complaint. says the money was all about preserving interests. which started this money might have been beneficial for both the american side promises support for the muslim brotherhood while they in turn promised to secure american interests in egypt namely a u.s. air force base in the province of. dealing with the brotherhood as a political authority is permissible for funding it before it had e

that because we have our right we will be the texas everything and the suffering from that phones and internet access are limited because palestinian companies are not allowed to install lines in a so-called israeli area and because the israeli police won't come here law enforcement is scarce. and. there are poorly booklets like this one the goal is to make them not part of jerusalem to make them fall under the jurisdiction of the palestinian authority and living in the middle of it all are couples like so hard and suffer and they nearly want to be together but politics and division are making that more and more difficult every day police here r.t. jerusalem. until a few minutes or recount the end of twenty twelve apocalypse skat and all special report. choose your language. make it without any financial. choose the consent you. choose the opinions that invigorating to. choose the stories that in life choose the access to your office. join me on a journey to the heart of the kremlin to a place is hidden from the tourists he's going to meet some real kremlin insiders although they may not be the usual news makers you see on t.v. . eat. eat. s

that because we have our right we will be the texas everything and the suffering from that phones and internet access are limited because palestinian companies are not allowed to install lines in a so-called israeli area and because the israeli police won't come here law enforcement is scarce on the house among us. there are poorly booklets like this one the goal is to make them not part of jerusalem and to make them fall under the jurisdiction of the palestinian authority and living in the middle of it all are couples like so hard and soft they nearly want to be together but politics and division are making that more and more difficult every day police here are to jerusalem. oh i dunno just a couple of minutes here and i'll see it'll be i'll be mocked in doing what she does best taking on the mainstream media breaking the set just a moment. we'll live in. science technology innovation all the latest developments from around russia we've got the future covered. market why not going to. find out what's really happening to the global economy with mike's cars or for a no holds barred look at the global financial headlines tune into kinds a repo

the big banks. quickly, we have little time left. you talked about wind trust financial, texas capital. why do you think those? what's the unifying theme between these companiesthe unifying theme is that we're tactical. being a smaller bank, and the banks you just mentioned from a few billion to 15 or0 llion in assets. they not onl have room to grow geographically, but in specific markets experiencing growth, rather than when you're a a trillion or 2 trillion, you're playing the whole nation. and local, you can be specific on certain types of lending to achieve and focus efforts on the market. with those three different platforms, they've had a fantastic year, and outperformed the market. and i think that trend will continue through 2013. smaller banks will likely do better. >> susie: very interesting analysis. pressure having you on the program. joshua siegel, stone castle partners. for more going to nbr for more on banks, go to nbr.com to hear from a financial expert on what it takes to fix the financial system: just look for the nbr-u tab to see "good banks bad banks and the government's role as a fixer". >> tom: royal bank of scotland is expected to be th

ranger john got a texas steel company to fabricate and donate all the parties needed to make all of alcatraz's cell doors operational once more. ranger john says he does all this because these interpretive pieces, he calls them, make his job easier. they bring the past of the island to life. and in doing so, guarantee its future. >> to have these items on display and people enjoying them is the payoff really. >> still ahead on our "bay area proud" special, a love affair still going strong. >> after she passed, i was in a fog. >> the love affair between red and dorothy carson. when dorothy passed away, red found a way to keep her memory alive. >> it's given everything i do a meaning, a direction. >> up next, how dorothy lives on in those who shared her dreams. you in heaven. wrapped in luxury. you in action. you in motion. you in luck. play in style. talking stick resort, scottsdale. book now to enjoy cactus league spring training rates. >>> while many of the people we have profiled could rightly be called angels, only one has it written her truck. >> i wanted to get to people kind of the under

to go into detail here, but that also is appealing appealing andf the reasons why it's undervalued right now. cheryl: texas-based companyill. peter andersen, great picks, obviously. we'll see you very soon. thank you. >> you're welcome. cheryl e cheryl well, can you name the only insurer on the dow? if not, you're going to wish that you could, it's one of the dow's biggest gainers today. find out if you got the right answer after this. take your bets now as we go to break. ♪ ♪ [ male announcer ] how do you turn an entrepreneur's dream... ♪ into a scooter that talks to the cloud? ♪ or turn 30-million artifacts... ♪ into a high-tech masterpiece? ♪ whatever your business challenge, dell has the technology and services to help you solve it. at legalzoom, we've created a better place to handle your legal needs. maybe you have questions about incorporating a business you'd like to start. or questions about protecting your family with a will or living trust. and you'd like to find the right attorney to help guide you along, answer any questions and offer advice. with an "a" rating from the better business bureau legalzoom help

the expo and more cool gadgets are still to come. >>> this is an incredible invention. a loaf of bread that never gets moldy. a texas company found a way to do it technology to keep bread mold-free up to 60 days. two months. the bread is bombarded with microwaves for a few seconds and that apparently kills the mold spores completely. the company microzap says the process could eliminate the need for preservatives and other ingredients used to hide the taste of those preservatives. creators say the technology could be used on other foods and products to kill other dangerous bacteria. i don't know. do you buy it, lawrence? >> you know, come on. twinkies have been around forever. those things last for 6,000 years. [ laughter ] >> they do. maybe bread? >> they never turn green. >> bread for two months. >> that would be all right. okay, i'm all right with that. >>> folks around the bay area taking some time but the low clouds and fog finally lifting. still some hazy sunshine. if you look closely, you can just make out san francisco there in the distance. as we sail into the afternoon, we're going to see more of that sunshine. an

one texas company is not happyyabout the affordable &pcare act.rom ffcing federal fines for not including contraception it its health care plans. now the company faces ines of p to one point three million &pdollars a ddy for not following tte actt businessessto exempt from llá - state taxes. currently churches and religious based hospitals and universities do not have to cover emergenny contraception. calling it a freak accident in 7-year-oll boyy was buried in the saad by his youngee brother at a locca farm house....when tte "yoonger brother" noticed that his olderrbrothhr stooped went into cardiac arrest...by time he arrived at the hospital he was dead. pprents atta michigan elementarr school are outrage afterra third graderr prings a gun to sshool for the second time.. police say the boy first brought the gun to school thuusday and ssowed it tooclassmates. the boy claimed he had the gun for protection and that hee ot it from a family member. police did confiscate tte gun....but now parents are ponddring wwat oold have happened if the gun was fi

the other companies involved with this one? >> chevron, exxon mobil, the oil industry being something definitely deep in the heart of texas, so tok, also some airlines gave money. southwest airlines, united, they have a few hubs in the state as well. they gave it upwards of $50,000. still, for one night for a few hours customer spending $50,000, $250,000 just to get in front of a small group of people? what's georgia state society? >> celebrating the peach state. they had gladys knight as one of the honorees. they have a lot of local businesses set in the state like coca-cola, home depot, kia motors as well as ups. why them? ups is active here in washington. they have a town house on capitol hill where they do a lot of fund-raisers. they're not a surprising to see. >> talk about the presidential inauguration committee. >> pic is the acronym, is a private group. they fundraiser to help support the official inaugural balls, the parade itself. it is not inexpensive to do. what you mentioned what they're doing this year, they're saying yes to unlimited money in this post citizens-united age. they are reaching out to corporations, un

the analysis says it's been an upward trend since 1999, as companies aim to avoid high corporate tax rates. the sec uncovered a trading scandal in sugar land, texas. a day trader there is accused of cheating investors out of more than $6 million. the trader, identified as firas hamdan, allegedly told investors he would pool their investments with his own and make money through high-frequency trading. the sec claims he showed fake statements that hid his massive trading losses, then gave investors phony excuses that their money was tied up in the 'greek debt crisis and mf global bankrutcy.' the assumption that a better driving record means lower insurance rates just isn't true. according to a new report from the consumer federation of america, people with less education and lower incomes were more likely to pay higher rates for insurance, even if they hadn't had any auto accidents. insurance providers say demographic information is used to determine premiums, but that does not imply discrimination. meanwhile, in france, 15,000 employees at the central bank go on strike. workers are upset by a re-structuring that is expected to cause the loss of 25

the man that had robbed his san antonio, texas home two times. the man holding the shotgun is paul. his girlfriend, heidi, had just come home from a company party. >> she said she had seen this guy. >> grabbed my boyfriend and said, he's here. >> what they saw was the man suspected of burglarizing homes in their neighborhood, carrying a tv belonging to someone else. so paul's surveillance camera picked up the confrontation. >> whoa. >> in broad daylight. >> it was like he was walking right there where paul could see him, like walking across his lawn. >> was this tv from paul's house? or somebody in the neighborhood? >> it was somebody in the neighborhood. he couldn't have gone too far, because it was a big tv you can't walk too far with. >> he comes out john wayne style. shotgun right down the nose of the guy. what happens next? >> he was very compliant. >> smartly so. >> yeah, uh-huh. >> this is like the best citizens' arrest i have ever seen. >> i hoped i wouldn't have to. but i like the fact that you know, if it, if it does happen again, you know, we'll be prepared. > >> one of the most demanding races in the world is the dakar rally.

the art coal fired plant to be built in corpus christi, texas. lauren simonetti is reporting on the fox business network, what went wrong for the company here? >> hi, megyn. good afternoon. this is a story, the power plant came, and they looked to get the appropriate air and water permits to need to build the power plant and they wanted to use something petroleum coke or pet-coke part of the petroleum process, a remnant and use that in the plant and usually it's sent internationally and they were like let's use it here in the u.s., it will help texas. that's not happening anymore, the plant will not be up and running and 4,000 jobs direct and indirect won't be had and a billion dollars in local spending over the next ten years, that was predicted, is not going to come into fruition, not to mention that the owner, chase power, looking to liquidate itself right now and it's blaming outright the epa. >> megyn: originally they'd been granted the permit. >> right. >> megyn: reversed once others like the sierra club, and across from a residential area and doctors saying it would cause heart attacks and different things and disputed by the power pl

the texas coast. yesterday, enterprise and embridge, the two companies that on the sea way pipeline, said that the deliveries point along the texas coast had reached a maximum capacity and they had to be reduced to 175,000 barrels per day. this came as quite a surprise to the oil markets. we saw the worst decline in wti prices in a month, the percentage decline and also saw the spread between brent and wti prices blow out to $17. that spread has come in a bit. seen oil price reese cover a little bit, u.s. oil prices. we are still waiting to see what the supply and demand picture looks like with the weekly inventory data from the energy department that is the data point that traders will be looking for next and that will come up live at 11 a.m. back to you. >> thank you very much, sharon epperson. >>> the apple swoon and the netflix surge. we stay on top of the action involving both tech companies. >>> also ahead, what a hot stock and cold weather have in common a live interview with bank of america ceo brian moynihan from the world economic forum in davos. as we head to break, look at this morning's early mo

the drilling company. the associated press reports the environmental protection agency issued an emergency order in 2010 saying a texas well saturated with flammable methane posed an immediate risk to homeowners. regulators had scientific evidence against the driller, range resources, but backed down after the company threatened not to operate the national study on the drilling process known as fracking. the threats prompted the agency to set aside their investigation, which found drilling could in fact have contaminated the water. one of the affected homeowners said his drinking water is so laced with methane that he can set it on fire. steve lipsky said -- a u.s. soldier accused of massacring 16 afghan civilians in march has been ordered to undergo a sanity review before his lawyers can wage a defense based on his mental health. staff sergeant robert bales deferred entering a plea thursday on charges that could carry the death penalty. he is accused of killing nine children and seven adults during a nighttime attack on two villages in kandahar province. lawyers say bales, who served four tours in iraq and afghanista

the pilot were rescued after 30 minutes. steve? >> steve: a new relation reveals an obama company is opening a plant. duke energy building a wind power plant in texasny you'll remember that lent $10 million to the democratic party for its convention this summer in charlotte and whose ceo has expressed interest in become the obama administration's energy secretary, in other words, a company with close ties to the obama administration. >> steve: chief powers says it was forced to abandon plans for the coal plant because of the epa's tough regulations. it would have created 3900 jobs. >> gretchen: he's about to become the most famous man on the planet. ♪ i want to do it ♪ wash your clothes ♪ . >> gretchen: the new diet coke hunk just revealed. andrew cooper, he's a british model. the 32-year-old has to strip off his shirt after being soaked with diet coke. can't even speak right now. much to the delight of a group of women watching nearby. joining us live for reaction. >> brian: for his reaction about that man's body, which is similar to yours, jerome benefit jet. have your abs ever looked like that? >> not quite. maybe when i was about three. [ laugh

the fate of two others unknown. 23 hostages in all killed. >>> more fallout this morning from lance armstrong's doping confession, a texas company that ensuredur de france victory plans to sue the disgraced cyclist for $12 million. they settled a previous suit paying him back in 2005 after he was arguing he was not a clean rider. >>> and the nhl, the hockey season is finally under way, it started on saturday. four months late because of a lockup. the kings raised their banner to the rafters with the help of the family of ana marquez-greene, a victim of the sandy hook massacre in newtown, connecticut. l.a., however, lost to chicago. the blackhawks, i believe is the team there. >>> and finally, subway is firing back in the fight over its footlong subs. it turns out not all footlong sandwiches are created equal. abc's john muller will explain. ♪ $5 footlong >> reporter: it's a footlong controversy that continues to grow. are subway's footlong sandwiches really 12 inches long? if not, should they be. >> get any footlong. >> reporter: it all started with this photo posted by a customer in australia who noticed his was only 11 inches, the post wen

30,000 students has opened its doors to response options, a texas company teaching civilians survival skills for mass shootings. >> reporter: the lessons are extremely simple it seems. >> yes. >> reporter: why is that so simple? >> first off what has been taught to them before is shown not to work. >> reporter: what doesn't work is only trying to hide from a gunman. it shows other information, providing good information, barricades, and in extreme situations, countering a gunman. >> students at auburn underwent the training. here incoming freshmen will undergo active shooter training. >> we want them to know what their options are before they happen so they don't waist time trying to figure out what to do next. >> reporter: rampage shootings are not new. in 1996 graduate students frederick march continues davidson stressed about defending his masters thesis killed three faculty members. today it seems just about everyone has a connection to public shoodings. gail edge meyer's son attends virginia tech where there was a 2007 massacre. >> i think you have concerns about your student going to any college given the tragedy of virgi

students, a university has opened its doors to response options, a texas company teaching civilians survival skills for mass shootings. >> there teaching are important? >> yes. >> why? >> what has been taught to them before has been shown not to work. >> what doesn't work is only trying to hide from a gunman. the company teaches other options like providing good information, barricading, escaping and in extreme situations, countering a gunman. >> students at alabama's auburn university underwent the training here at san diego state, all incoming freshmen will undergo training. >> we want people to know what their options are before they happen, so they don't waste time figuring out what they're going to do next. >> reporter: in 1996, graduate student frederick martin davidson stressed about defending his masters thesis killed three faculty members. today it seems everyone has a connection to public shootings. game edgemeyer's son now attends virginia tech where 49 people were killed or injured in that massacre. >> you have concerns about your child going to any college. at virginia tech, there was more concern. >> reporter: