. >> reporte the brothers joined the family business in thearly 1980s, expanding the comny from one store13 but deite that growth, the smithes think thcommercials have helpethe chain ep its small busiss appeal. >> pple will pick up the phone and call you if thers an issue or a pblem. that's one of thgreat things aboufamily business. often times there is tha contact. >> we are roing action. >> reporter: most ofhe commercials arshot in the stor. tim is theead script writer. >> the early scripts were ry heady. and we'd wri a paragraph and eryone would say it. anwe found the more serious we re the funnier we were becau we're just not vy good actors. >> reporter: mark sa the public instaly connected with their raw ting skills. >> i was in starbucks ontime d this was years ago when we st started the commercials a the guy pu the latte up and says that's a latte with an ha ha. that was really te and that's thfirst time i remember someone recognizing us. >> reporter: as savvy businessmen the smits know creative tv ads may dr customers intoheir stores, but ey may not necessarily move merchandise. w

he was great in th 50's, you know, thearly 60's." i say, you know, i thi the queson is whatever happened to you? because you stoppe dancg and you stopped going to clubs and youtopped buying records don't mean that my ther stopped working. ite frankly, he's been wking ever sin 1950 until the day he died. he's still beenround, he's stl playing his music all e way around the world. >> whoo! >> tito's albu"dance mania" was one of t top 25 albums of the last ceury. you know, you me not julio iglesias, nothing. i mea tito was the oy hispanic. i think that's importan that's a legacy for generations to come. and i tnk the generations of today shod not foet of tito puente, should noforget of tito rodriguez, or machito, anso forth. anthis is something that we should teachur children. >> hey! whoo! [singing in spanis >> rey. >> mr.oking. >> i would call him a generouserson. >> his part of who we are as a peopl >> he's going to be one of the latinos that htory's always goingo remember. he did live a full life. >> titwas the best. thbest as a fri

sel sellers including "rag time"ith his latest effort he returns to a favoriteetting, new york i thearly 20th centur a. account of reuses who fil their townhous with decades of newspapers and found this. i am pleasedo have him back. >> thank you. >>charlie: beyond writing novels you still tch at nyu? >> yes, i do. charlie: t chair? >> yes. >> crlie: how manylasses do you tch? >> well, i teach one course called "e craft of fiction" a ading course for writers gng rough books and seein how they work breaking the down, undetanding their composition. >>charlie: you've been president -- you'vmet president obama gave a little reading list before he went on vacation, you were one of his favorites? >> yes. was very pleased to hear that. i would have voted for him -- >> charlie: even if he't read your books. that's right. >>harlie: what was he going to read? >> i n't know exactly. he may have been talkingabout "the march" the -- sheer machine's campaign. >> charlie: we talked abo at fur an hour here on this progra >> we did. >> charlie: do u need rea life characters to fashion your novels? >> no,

>> thearly zionists h the idea that they were goin to cure jews of t jewish condition as the saw in the europe and ihad all these unintended consequences whh is when you had property rig? u can lose property. it's likthat man with the house has a use to lose. and a lot of wish per through 2000years came from a e things that aot of ristian ideas come fromhich is stelessness theeek shall intht earth, sort of being univerl and not particular noa flag. >> rose: and an idea in your mind rather tha a... >> yeah. yeah. and it's portable. so whener you hav ten jews prayinor readingthe torahou have jerusalem now youhave jerusalem and you've go to protect it >> rose: therefore protectit becomes e critical question. >> right and therefore u have a nuclear israelhichike a hundred yearago you couldt imagine a nuear bomb, youcouldn't agine a jewish ste with the mostdvanced weapon it is world has ever known. >> rose: how d that happe >> well, i think basically... i a weirway, the idea of anrmy was really importt to israel. it wasn't just an army to defen the nation. early on, the idea was that that je