. >> reporter: this is monstrous the theavy duty chevy silverado how this pickup is, towing capacity,5,500 pounds. that's four times the weight of this pickup truck. it is geared towards contractors, business owners, who are really going to put this through the paces and people who own ranches. they drive this kind of a truck. the full sized pickup truck market, one of the few areas that's growing in the u.s. and if you look at sales overall, yes, the f series is the biggest brand, but chevrolet, general motors say the silverado, we build more pickup trucks than anyone else. general motors reports earnings before the bell and do not want to miss our first interview with cfod cfo dhivya it is estimated that the average is $15,000 per vehicle that's how much money is made by the big three when it comes to these type of trucks crucial for general motors and really, for ford as well as fiat chrysler they are trying to meet the needs out there. >> it's all pickups and suv. while you're out there, with chevy, can you tell them enough with the ads the chevy guy. you know what i'm talking abo