know, particularly given what is happic in new startps and media, the media is interested in what theediadia would stop stressing out about getting them to release something and focus on your own pr strategy. >> so, here's the other side of that question then, which is how do you get them to approve it fast enough?ç >> that takes time and i think if you, when we work with big companies months in advance so that we have the time so i'm not up until the hour trying to get them to approve something. we would get ait pruvd weeks before. >> we always learn targeting is high up in the organization. in this case, i would target as low down in that department as someone who either has the right to say yes or the path to the person who will. if you engage with them, make them feel important and make them feel invested in the whole operation, they will run that mile for you, get that approval and you're not going to bother people who don't really care. high up, they don't care. >> alexa and reba, thank you for answering all these questions. enjoy the rest of the day at the summit. >> thank you so

gngutnd sayg - >> cldust s hat - partf at's gngoefin thislectnn aitio to vor impssio and sup pac moneis theediag mitt romney. no, he's not. this idea of- thoseere de concted es. thiss a funment par of mi romy's fe, bai capil. defid hi as y wersang, thi i wha 's running . >> this is what he's running on. >> the other thing is the tax returns. the tax rues, thg, ihe esn'le doest leasose,hat' t gog away heels them is eld day never seen before before by opposition researchers. >> joy. >> let's fast forward this to october when youlaveitt romn andresint oma o the me rm onhe se ste a deba, rit? talkbouthe demratsort ofippi it deing republicans. if president obama goes directly before mitt romney on these issu on the sge ifronof oplen a batehathang as well uslly lt i t demrats whobvioly d't g tt stng ithe deba. buobamoingtron aft mittomneinebate in october, a month before the elections, it will come up again. >> yeah. there's also the idea of a dision of labor in tms o gati attas. let'remeer sft vers for uth,t w run inpendtly. th wileorto was r independently. ed rendell said something pretty provocati