palmer tells us steph curry is taking center stage. >> reporter: from the court to the carpet. basketball's j jgernauts of the west backing up superstar steph curry as thehe charge into battle against lebron james and a dream team from the east in the 2016 all-star game. the action kicking off friday with junior nba day. as curry and kevin durant took on some pint-sized players. other athletes paying it forward for nba caces. >> i'm happy to be representing the international players.p >> reporter: while celebrities like anthony anderson, nick cannon, jason sudeikis, and for the all-star-celeb game. >> do you smell that? it's called ben-gay. it's all over my body. i lathered in it. >> reporter: facing off against the canadian stars and their coach, drake. >> i'm coming in with an attitude of champion. why? because i am champion. >> reporter: athletes playing hard, too. shaq hanging out at the bounce vip lounge at the maxim party. but tonight is the main event. i sat down with curry ahead of the game. ere's one thing he's confident about. you think you're the best player in the nba? >> i think that -- yes. by the way, that's my mentality, my focus, my motiv