would the big boys really have done the same kind of thing pretty fermented in the 1990's thehing purdue did in 1990's? they are privately held, they do not have to disclose certain things. did it enable them to be more aggressive, take risks with regulators that other companies would not have taken? i think it is a good question. but the broader point is that we tend to think of these big, public health crises as the result of these large and personal forces that are complicated and unfold over time, that are hard to understand. that is true to an extent, but it can distract from the fact that a lot of social problems take form from the action of individuals. and to a degree these prescription drug prices -- crisis in the united states, it really does have its roots in actions taken by executives of particular companies. host: we have a twitter comment that i will read to you. "we could fix a lot of family fortunes from growing by indian foundations and other nontax entities." is that part of the problem as you see it? christopher: there is a question about our culture's tendency to all