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eric theiss is a successful restaurant owner, author, and culinary expert. - all right, denise, i've got something to show you. - okay. - all right. take a look at this. what do you think? - heavy-duty copper pot. - how much do you think i paid for it? - i'd said a hundred bucks at least. - a hundred bucks would be a lot of money, right? - sure. - over 500 bucks. now, take a look at that. - ooh, that is copper? - [eric] feel how heavy that is? - [denise] that's really heavy. - right, so copper's really heavy, but it's the perfect metal for heat conduction. - okay. - okay? means your pans get really hot really fast. - right. - but it's so expensive and so hard to clean. i'm telling you, it's a nightmare. it's that hard. so let me get. - thank you. - let me get rid of this. so what we did, we figured out how to infuse it to the exterior of the pan on top of our proprietary core, and then our ceramitech coating on the inside is going to give you a lightweight manageable pan that doesn't have all the hassle of the copper. but yet, we get lots of the benefits of all of those expensive pan