making a form of chronic nicotine to exotic slake rose of a talky or a chocolate which contains theobroma, a bronchodilator or menthol, which makes the poison go down. or secretion from the gland of the savior beaver, which is used as a flavoring from 12 to make 50 pounds in american cigarettes. there is a witches brew of ingredients added to this, making it anything but tobacco wrapped in paper. we have a say in that cigarettes are no more tobacco wrapped in paper than "the new york times" is a pine tree. this is one of the most carefully designed small objects on the planet with literally tens of millions of dollars that's gone into the engineering. that is an industry estimate for the secret documents. >> at the no smoking laws, anti-smoking laws the last 10, 20 years made a difference quick >> he made a huge difference. the most important differences they've really given smokers an opportunity to get the monkey off their back. it's also denormalized the habit. i was just watching the famous mike wallace interviews from an 1850s, where philip morris cigarettes with a star and the camer