it's actually theodor geisel. >> it's very important for kids to pick up books these days and keep reading very important message about helping the environment. >> it's about a community doing things for the planet. one person can't save the world, but you can make a dent. >> and you can also make a difference when it comes to literacy. how can teens help people develop a love of reading? >> more things like this, man. this was incredible. the looks on those kids' faces while we were reading? gosh -- i want to read more. [ both laugh ] >> what teens can do is, when they have interest, go to the library. bring your younger brothers and sisters. show them how to explore their interests, whether it's travel and space, whether it's dinosaurs, go to the public library and find things to read. >> "i'll read to myself." >> i'll read to myself. >> "i'll read to a crowd." >> i'll read to a crowd. >> today's event ended with a promise -- everyone pledged to read more. [ cheers and applause ] so here's my promise -- i will read books in a box, and i will read them with a fox. and i will read them in