he feels uncomfortable in theti po of somebody who is obligated in some way or another to censor bad stuff, so to speak. the problem is that facebook is a for-profit company, and the way it makes money is by cnerating attention, and attention comes frtroversy and outrage and extremism. until facebook becomes a nonprofit, i don't see zuckberg himself being able sit down and say, ok, i'm going to do this. laura: max, ultimately, does facebook accept th it is a publisher, not just a platform for sharing? max: absolutely not. facebook does not wanto be admit that it isin anyother than a business, putting content and allowing people to publish content for other people to read. it has a profit motive that is extremely powerful, making anor us amount of money. any admission to being a publisher, being almost a state like power in some cases, just opens it up to accepting f responsibili this stuff that ends up on facebook. laura: is this controversy emmaging its business at all? max: doesn't ike it. we have gone through 18 months, g two years of facebook bee center of accusations of fake new