samsung has been incredibly -- theyul at taking were number one in television. they spotted the phone opportunity relatively early. there is now a sort of legendary story about how they focus the company on that one opportunity, and they have had remarkable success. taking advantage of google android, building a range of products. a high-end phone and then make the full range. >> apple has always bet on the high-end. there is always pressure to commoditize and drive prices ounce. that is what it's happening to smart phones and tablets. that is where amazon spotted an opportunity, saying apple has a tremendously huge half it margin because they charge so much for the product. that see if we can come in at a much lower price point. they are trying to come in underneath and disrupt that profit margin. that is going to be a challenge for apple going forward. i think it's going to take longer than jeff bezos might be suggesting. amazon is a tremendous company. one thing that is not appreciated about jeff bezos , the way he has run a modelhe has really for the new vie

place but theyul should cater to the resident and not the other way around. walk in and a train shows up and it's packed like sardines. there's another 130 seconds behind it and it's empty. imagine that if you opt in and say i was not let you know who i am but let you know i'm here, it willa rush of people and i accelerate the first train and bring another right behind it so we don't get this overload. >> what about those people holding the doors? >> they will always do that. >> in fairness to new york city subways, they do tell you the train will be there in two minutes. >> they are getting better. let's get to security and a digital guardian. there are more and more of this. we were just talking about the add.hot -- snapchat >> all of the things i have discussed, these are running analytics and bringing the costs down. instead of worrying about protecting my computer or my cell phone, what if you protected you? you have a digital guardian really adept at electronics that watched the entire world on your behalf. stuff start showing up and you did not see a d