thom yorke of radiohead and actor julianne moore and writer sir ian rankin are among those raising concerns unlicensed use of their work. the artist rights alliance have told the bbc about the fears. i would say there are several layers of threat. 0ne would say there are several layers of threat. one is al companies begin to use artists�* work for training their models without any compensation, often without any compensation, often without any compensation, often without any knowledge by the artist that their work is being used for this type of training. we call that ingestion, when work is being scraped off the internet, used without any kind of permission, to train an ai model. that is one thread. the second is when an artist�*s likeness is being copied, like a deepfake scenario. —— that is one threat. the name, likeness, voice is being faked. this kind of digital replica without authorisation is very threatening to the artist, because their whole being is being used without permission. and finally, there is a threat in terms of the delusion of the market, the devaluing of art. if we star