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thsie's even smoke provided by a machine that's inside the billboard. it sits low to the ground along virginia beach in norfolk. officials say it gets the most 911 calls at night when it's harder to tell it's a billboard and not ilreal house. >> the billboard is not on fire. we want people to recognize it. we want people to have fun with it. but we also want you to be safe on the road when you're seeing it. >> for now, the billboard is shut down. when it's going to go back on, they're going to move it to a higher location near an interstate so people with tell what's up. >> too realistic. >>> still to come, the simple and inexpensive way researchers say schools can help fight obesity. the woman gaving the same excuse for breaking into multiple homes. >> reporter: and grab your wallet. local stores are gearing up for a rush of customers ahead of the weekend storm. a look at that coming up. >>> and if you're about to head out the door, take us with you. keep watching "today in new york." download the news 4 new york app on your mobile device right now. >>