companies -- operating companies own very often now with thymine culp thymine culp bens athey own the action. not just data is the new oil. your actions are valuable because now you'll be able to take better actions because you're basing the actions on higher fidelity predictions so in our laby we have a.i. companies, one issue is they build and sell predictions but they don't own the actions. and so they have to sell their predictions to someone who does own the action because without the action they're predictions are worthless. so, actions are a compliment. the value of actions goes up. where we have the most amount of negotiations with all the a.i. startups, a lot of them who are sell progress disks to larger enterprises, is on feedback. that's the gold dust. when we take an action, we find out later whether that action was a good one or a bad one and that's how we learn to update the a.i. so all of a.i. startups trying to license their predictions output, sell predictions to enter prize are trying get to heir hander on the feed back data and the companies, some realize that's the