>> well, you know, i go back to, i think it was 1997 when martin scorsese's film came out on tibbett the chinese were in negotiations with disney, who backed down tremendously on the release of that film as a result. and whether or not it's the president framing it as a marginalized threat based on the movie, it really goes deeper than all of that to me. i think that when eisner was interviewed and said disney was not in the human rights business, they were in the entertainment business, that he really missed the mark. we are all in the human rights business today, whether in our economy, or in our homes. and i do think that sony does have an opportunity now to do something heroic, but more importantly, i think that moscow and beijing and washington have something to do that's very important. because this is something that threatens all governments, all corporations. it calls into question, you know, where we divide our capitalism and our recognition of human rights, and i think it's a really, really big historic moment. and if it's not taken by the reins by some brave people, we'll