because sure, some people might say this is just like tiegz, sounds like advertising, right. they try to get you to buy something by tugging at your emotions. but there is ten levels above that because traditional advertisers don't know who you are penally. like imagine if samsung knew from facebook data that you lost your data last week. so they put a message on your feed that their new phone could contact your dad on the other side. you would be way more likely to buy that phone. it would tug at your heart, you what be like dad s that you, oh my god, dad, is that you. can you tell may where you left the keys to the camaro, please, i can't find them, all right, buy, love you. like they could get to you. and we know, we know that cambridge analytica got people's data from facebook. we know they figured out how to use the data to manipulate people what you may not know is who they gave all that power to. >> the data firm hired by donald trump's presidential election campaign used secretly obtained information from tense of millions of unsuspecting facebook user to directly tar