four, mull tifeedia. you can track messages from one dashboard. number five, monitor what's being said online using sprout social. the site will track your social media efforts. >>> so did steven and gregory take our makeover advice? stick around as we bring in one of the biggest names in fashion to propose how this bridal dress company can change its ways. ♪ it's a nice day for a white wedding ♪ sam: i'm sam chernin. owner of sammy's fish box. i opened the first sammy's back in 1966. my employees are like family. and, i want people that work for me to feel that they're sharing in my success. we purchase as much as we can on the american express open gold card. so we can accumulate as many points as possible. i pass on these points to my employees to go on trips with their families. when my employees are happy, my customers are happy. vo: earn points for the things you're already buying. call 1-800-now-open to find out how the gold card can serve your business. >>> as we saw earlier in the show, steven and greg, the owners of fancy new york, a bri