i spent time meeting many people , many of them you know, eric schmidt, sheryl sandberg, tim armstrong. and that was it. emily: google had just gone public, but the business model was yet to be set in stone. nikesh: the business model was pretty robust. google was around doing $2 billion in revenue at that point in time. but i would say the international operations and scaling was still very early. tim armstrong was doing really great job, because the team he ran was doing really well and he already put that into place. we took the model that he built and deployed it across europe. tim and i used to compete on how big can we make it. emily: google has since become up of that, dominates the online ad market. what do you see as the biggest risk to the business model? nikesh: we fail to realize how much effort and execution it takes to build an advertising juggernaut, which google has built and has in place, which works really well. i think facebook has built one, too. i don't think there is a third. i don't think there is a third platform out there which has the scale to be able to build

i spent time meeting many people, many of them you know, eric schmidt, sheryl sandberg, tim armstrongand that was it. emily: now, google had just gone public, but the business model was still to be set in stone. right? nikesh: the business model was pretty robust. google was around doing $2 billion in revenue at that point in time. but i'd say the international operations and scaling was still very early. tim armstrong did a great job, because the team he ran was doing really well and he already put that into place. we took the model that he built and deployed it across europe. tim and i used to compete on how big can we make it. emily: google has since become alphabet, dominates the online ad market. what do you see as the biggest risk to google's business model now? nikesh: we fail to realize how much effort and execution it takes to build an advertising juggernaut, which google has built and has in place, which works really well. i think facebook has built one, too. i don't think there is a third. i don't think there is a third platform out there which has the scale to be able to b

tim armstrong did a great job. states team he ran was doing well. k the model to an and deployed it across europe. tim and i used to compete on and we can make the different -- we could make the different regions. emily: google has since become alphabet. what is the biggest risk to google's business model now? nikesh: we underestimated the risks to build an advertising juggernaut. facebook has built one. i don't think there is a third. i don't think there is a third platform out there which has the scale to be able to build what google and facebook have built. i think we will see more and more concentration at google and facebook in the advertising space. i think that is not going away soon. emily: would you say it is a duopoly, and is that ok? nikesh: yes, for now. there are many other players who are relevant in the advertising space, both off-line and online. whether it will be snapchat or twitter or pinterest in the future or traditional players who are actually doing a phenomenal job of transitioning from off-line to online. there will be many p

. >> the most well rested ceo tim armstrong he's only getting six hours. dr.r. mike may not like it but i can tell you this guy is successful and it's working for him. >> you also know how to unwiped. millionaires tell you they understand they have outlets whether gym, hobby or something like that. there's an outlet. it's a healthy outlet. it cannot be all work, work, accumulation money. why do you want to go through life if it's all about the money that's not fun. >> i'm glad you said that because sometimes you go to meetings with financial guys and call gals you're not saving enough and you have to do this and that. >> and when do i get to live. >> i think i rather set myself on fire than sit in a meeting so boring here's what you do good news you can take a crash course in finance. none of us are genetically wired to be millionaires we learn it many of us had parents financial train wrecks we don't learn from them. good news crash course in finance going to local library or community kliming there's free courses you and i can take to help us understand the