but tim berners—lee's idea turns this on its head, giving power back to the individual.avel across the internet, all their data is stored in something called a pod. this is an individual�*s databank in the cloud which only they, or those they give permission to, can see. so instead of the data freely flowing to companies when they want to access it, they have to ask for the user's permission. if this is approved they can look into the pod to view or add information. with pods, because you are in control, you can share what you have watched or listened to on one platform with the others, something the companies would never want you to be doing, but it means you could get more personalised recommendations. and if you want to stop using a service, you can cut off access to your data. or you could, even more dramatically, delete the pod, destroy all the data, and remove all trace of anything you have ever done on the internet. yes, it is a big endeavour, but it is not a ridiculously huge endeavour. what is exciting right now is just at the point when we should be broadcastin

but tim berners—lee's idea turns this on its head, giving power back to the individual.el across the internet, all their data is stored in something called a pod. this is an individual�*s databank in the cloud which only they, or those they give permission to, can see. so instead of the data freely flowing to companies when they want to access it, they have to ask for the user's permission. if this is approved, they can look into the pod to view or add information. with pods, because you are in control, you can share what you have watched or listened to on one platform with the others, something the companies would never want you to be doing, but it means you could get more personalised recommendations. and if you want to stop using a service, you can cut off access to your data. or you could, even more dramatically, delete the pod, destroy all the data, and remove all trace of anything you have ever done on the internet. yes, it is a big endeavour, but it is not a ridiculously huge endeavour. what is exciting right now is just at the point when we should be broadcasting

but tim berners—lee's idea turns this on its head, giving power back to the individual.s stored in something called a pod. this is an individual�*s databank in the cloud which only they, or those they give permission to, can see. so instead of the data freely flowing to companies when they want to access it, they have to ask for the user's permission. if this is approved they can look into the pod to view or add information. with pods, because you are in control, you can share what you have watched or listened to on one platform with the others, something the companies would never want you to be doing, but it means you could get more personalised recommendations. and if you want to stop using a service, you can cut off access to your data. or you could, even more dramatically, delete the pod, destroy all the data, and remove all trace of anything you have ever done on the internet. yes, it is a big endeavour, but it is not a ridiculously huge endeavour. what is exciting right now is just at the point when we should be broadcasting this, we now have also a start—up, inrup

but tim berners—lee's idea turns this on its head, giving power back to the individual.r want you to be doing, but it means you could get more personalised recommendations. and if you want to stop using a service, you can cut off access to your data. or you could, even more dramatically, delete the pod, destroy all the data, and remove all trace of anything you have ever done on the internet. yes, it is a big endeavour, but it is not a ridiculously huge endeavour. what is exciting right now is just at the point when we should be broadcasting this, we now have also a start—up, inrupt. four years on, it is a reality with bbc r&d working with inrupt to bring it to life. charlie, you have invited me to a party but it is no ordinary party. no, no, it's not. it is bbc together, it's a watch party, but the particular difference here is your data is being protected in a new way. watch parties allow friends to stream the same content at the same time, and they have exploded in the last few years. something like a third of under 30s actually had a watch party in the last 12 months