but tim berners—lee's idea turns this on its head, giving power back to the individual.el across the internet, all their data is stored in something called a pod. this is an individual�*s databank in the cloud which only they, or those they give permission to, can see. so instead of the data freely flowing to companies when they want to access it, they have to ask for the user's permission. if this is approved, they can look into the pod to view or add information. with pods, because you are in control, you can share what you have watched or listened to on one platform with the others, something the companies would never want you to be doing, but it means you could get more personalised recommendations. and if you want to stop using a service, you can cut off access to your data. or you could, even more dramatically, delete the pod, destroy all the data, and remove all trace of anything you have ever done on the internet. yes, it is a big endeavour, but it is not a ridiculously huge endeavour. what is exciting right now is just at the point when we should be broadcasting

but tim berners—lee's idea turns this on its head, giving power back to the individual.g called a pod. this is an individual�*s data bank in the cloud, which only they, or those they give permission to, can see. so, instead of the data freely flowing to companies when they want to access it, they have to ask for the user's permission. if this is approved, they can look into the pod to view or add information. with pods, because you're in control, you can share what you've watched or listened to on one platform with the others — something the companies would never want you to be doing — but it means that you could get more personalised recommendations. and if you want to stop using a service, you can cut off access to your data. or you could, even more dramatically, delete the pod, destroy all the data and remove all trace of anything you've ever done on the internet. yes, it is a big endeavour, but it's not a ridiculously huge endeavour. what's exciting right now isjust at the point when we should be broadcasting this, we now have also a start—up, inrupt. four years on,

but tim berners—lee�*s idea turns this on its head, giving power back to the individual.ordinary party. no, no, it's not. it is bbc together, it's a watch party, but the particular difference here is your data is being protected in a new way. watch parties allow friends to stream the same content at the same time, and they have exploded in the last few years. something like a third of under 30s actually had a watch party in the last 12 months, and it is really growing, so we have kind of built on the bbc�*s watch party and added the data pod element to it. as users log in, behind—the—scenes the software creates a pod for each person. here we go. and when you stop watching, this bbc trial shows you what data has been collected. we couldn't do a watch party without storing some data about you. the difference here is we are storing that data away from us, in your pod that you control. solid is just one of many ideas aiming to help us own our data. others, even allowing us to sell it, have failed to take off at scale — maybe the incentives haven't been right. but that could c

again, the whole premise wonderful of tim berners—lee, the whole premise of the internet was this moreuld happen. there was no central authority . so what no central authority. so what you need , there was no central you need, there was no central authority . and i say it's an authority. and i say it's an example of the need for law. it's the example of the need for rules . in other words , there was rules. in other words, there was a sort of naive idea a lesson about the whole thing. the initial of the internet was we're all fond and click good. well there's the online safety bill which has been above the budget. the worst way of doing thatis budget. the worst way of doing that is the worst way of doing it, because it creates an artificial regime. and it's also not the problem of i mean, fundamentally, all you need to do with the internet is what you all you should do with it is to leave the ordinary processes of to deal with it. we have laws governing child protection . we governing child protection. we have laws governing incitement , have laws governing incitement, violence. all yo