jobs, insider read on the joining us from washington is tim boyle, foursquare press -- columbia sportswearriential economy would do well for your business. to those jobs, with a lot of wages? tim: we are based in portland, oregon, which is ground zero for the outdoor recreational business, as well as the fitness business. portland is the headquarters for nike, for the north american adidas business, under armour has a presence there. there are many other companies in addition to hours. we are seeing tremendous pressures on wages in our hometown. it is an area, as the chart showed, people like to be in this business and there are many other benefits to working in the outdoor business, not just the location where we are. there is steady employment and it is a great business. david: it certainly looks like a good business. how is it evolving. what things are more popular? now that youu have did not five or 10 years ago? tim: earlier in the segment you talk about the business in china where we have a much more rapidly growing business than many others. it is based on the fact that the chinese

thank you to tim boyle, president and ceo of columbia eatoeeouar grt s y, sir. what a company "mad money" is back. >>> listen to the conference calls this earnings season it's become clear to me that the automobile industry is in real trouble. most people think this group's experiencing a cyclical decline, meaning it's temporary and car sales will bounce back with the economy. i think it's a cyclical decline on top of a sector decline, long-term issues that aren't going away, maybe intensified. that may sound crazy when ford rallied nearly 11% but ford is the exception that proves the rule. they're pulling back from the unprofitable portion of the vehicle market worldwide everybody else has gotten hit, especially the stocks of technology companies that bit heavily on the industry, manufacturing companies, 3m, tool works, even tesla, intel. they've all been hammered. although intel, i don't know, the intel, there are so many things going wrong on intel it's not easy to tell if it's related. so what's driving the secular decline? i think people have a hard time ge