>> tim cook raised expectations when they talked before about the product launches. the reaction on wall street was not really a monster. down by roughly 2%. let's wait and see and sleep the night over those products launches. we need to figure out how promising those products really are. a lot of what tim cook announced was more or less expected ahead of the event and wall street. >> did tim cook say anything else that could give us a glimpse of where he sees the future of apple? >> what i find quite interesting is that tim cook actually did announce a few medical apps. it is probably one area where not just apple but other technology companies are heading to. in the health care industry, this is where ethel goes. they are going into the finance industry. those of the two areas we should be looking at in the near future for possible growth. >> thank you very much. if you are planning to fly in the coming days, you might be able to take that flight. a german labour court has declared the pilots strike illegal. the union was primarily trying to interfere with company

tech leaders including apple ceo tim cook today. check this out. the fake iphone pics as going on sale in china. you can call that perhaps a tense meeting. showed the u.s. stock futures between a big reversal overnight. dow futures indicating a higher open of 28 points. you are watching "fbn:am," your first look at morning markets and breaking news. newsnight you do all this research on the perfect car. gas mileage, horsepower torque ratios. three spreadsheets later you finally bring home the one. then smash it into a tree. your insurance company's all too happy to raise your rates. maybe you should've done a little more research on them. for drivers with accident forgiveness, liberty mutual won't raise your rates due to your first accident. see car insurance in a whole new light. liberty mutual insurance. [announcer:] what if one protect you from cancer? what if one push up could prevent heart disease? [man grunts] one wishful thinking, right? but there is one step you can take to help prevent another serious disease- pneumococcal pneumonia. one d

of apple, tim cook. it's the. ( cheers and applause ) it's the damn autocorrect again. ( laughter ) i'm sure-- ( applause ) turn that off. turn that off. i'm sure it's going to be a great interview, although he'll probably just release a cooler, updated version of the interview three months from now. then we will hear a performance by run the jewels and tv on the radio on this stage. ( cheers and applause ) both of them, that is two musical acts for the price of one, and like most music these days, that price is zero dollars. dollars. oh! oh, ladies and gentlemen, i love that sound. it's jon batiste and stay human. say hi, everybody. ( cheers and applause ) >> stephen: hey! these guys are gonna play the theme song right now. are you all ready to hear the new "late show" theme song? okay, me, too. before we do, one last thing. pope francis says when he visits here next week he wants to have a new york hot dog, so if you weren't doing it already, pray for him. tonight, i welcome actor jake gyllenhaal. appl

that has changed under tim cook. tim cook was the master behind the supply scenes. in the most recent release for the iphone, they were very quick to go to china in particular, selling that phone after this timeframe announcement last year. the bar is much higher today even if the analysts don't recognize that. get yourant to thoughts on the ipad, particularly as a business device. cory: what was that? pimm: the apple ipad as a business device -- whether it's something you use to login to your rental car or at a restaurant. cory: we have seen more than six quarters of ipad sales falling and falling again. they have to do something to energize this rant. there's a concern that the rigor format of the iphone has hurt the ipad. pimm: we have to leave it there. thank you very much, cory johnson. coming up, a look at yahoo!. ♪ the only way to get better is to challenge yourself, and that's what we're doing at xfinity. we are challenging ourselves to improve every aspect of your experience. and this includes our commitment to being on time. every time. that's why if we're

tim cook says, quote, we changed everything. shareholders not necessarily reacting the way you think, if they really come through and changed everything. stock primarily flat. you can see now trading near the lows of the session. as we wash it down a buck and change. $111.20. we're watching jeb bush today. because he is unveiling his tax plan. watch this. >> my expectation is, with this tax plan in 2017, when implemented, it would create an explosion of investment. right now the 2% new normal which hillary clinton embraces is unacceptable. not going to grow our way out of debt props we face. we'll not certainly give people sense future brighter than what they have today. trish: former florida governor proposing dramatic changes to the tax code, including lowering corporate tax rate, 35%, highest in the world to 20%. wants to end the death tax because it is double taxation. and cut individual rates from seven brackets, which is a lot, to three. he also wants to bring the highest tax bracket right down to 28%. here to break down t

he defended the film from current apple ceo tim cook.orkin fired back with a barb about apple's operations in china. sorkin said the film included some new information on the life of steve jobs. >> it's not opportunistic. tim cook hasn't seen the film yet or hadn't when he made that comment on colbert. nobody signed up for this movie to get rich. it's just not that kind of movie. so i hope that when tim cook sees it, he enjoys it as much as i enjoy that party. >> that's disappointing. you're going to real back from a fight. we had tim cook saying it's opportunistic on stephen colbert, then i would say aaron sorkin took it to a wheel different level. he said you have a factory full of children in china assembling phones for 17 cents an hour. he had a lot of nerve telling somebody else that they are opportunistic. he did at that point. all gloves were off. aaron sorkin not apologizing saying both of them went too far. tim cook, will he apollo guides, too? probably not. >> it's good. as i say, there's no such thing as bad press coverage. if

ceo tim crook -- cook and screenwriter aaron sorkin declare a truce. and is there life on mars? that was not right, but maybe, nasa just announced it discovered water on mars. water is a necessary precursor to life. product tie-ins, the upcoming matt damon epic coming soon. now to our lead. india and silicon valley. india's prime minister went on a tour with silicon valley's tech elite. they tweeted out pictures from meetings with elon musk, google's executive team, and tim cook. facebook's ceo mark zuckerberg held a town hall mark zuckerberg wore a tie, the prime minister did not. he did speak in hindi and teared up a little. you were there this weekend on silicon valley. what was in this visit? what is he getting out of it? >> you to look at it from the government of india perspective , it explored the trade between u.s. and india, $100 billion. $60 billion is in ip services. when you look at his objective of creating a digital india, he's looking at silicon valley from a technological perspective. he is looking at it from an investment perspective more importantly, when you g

the truth tim cook did not handle.ver the weekend he apologized saying he went too far. ,apple says it sold a record number of iphones over the weekend thanks to china. but is the chinese market getting oversaturated? plus, big news from 140 million miles away. nasa says there may be liquid water on mars. details next. ♪ brendan: welcome back to "bloomberg west." i'm brendan greeley in for emily chang. apple is reporting record sales of its news iphones. more than 13 million. that compares to only 10 million sold for the debut of the iphone 6 and six loss last year. -- six plus last year. but here is the thing, this year those numbers include sales in china. that is not the case for the initial release of the last models. question, how much did china contribute to the sales numbers in the debut weekend? joining me is the vice president of mobile research. john jackson. they both attended the iphone of an earlier this month. adam, start with you. help me with these numbers. apple said it was a record, but numbers always

why apple is betting on the ipad pro. ♪ tim cook: this is the ipad pro! the most powerful ipad we have ever created. it is amazing, advanced technology and innovation. ♪ emily: time for the daily byte. today's byte is $1100, the starting price of the hermes strap for the iwatch. apple is partnering with the french luxury brand to create a leather strap for the model and special faces that represent traditional hermes watches. if you want the hermes strap and watch face, only $1500. to the ipad. the larger ipad to attract business users and also musicians, designers bring apple said the ipad pro is faster than 80% of pcs shipped and comes with a stylus or apple pencil. will it jumpstart demand for the ipad? john jackson from idc outside the apple event and horace dediu and ben bajarin and om malik with me. horace brought his 2 ipad's, put together, it shows the size of the new ipad pro. it is huge. horace dediu: approximately 2 ipads. quite a bit more to get the full size. what you end up with is essentially dual screen capability. you can simulate, as an

[applause] charlie: tim cook is here. he is this ceo of apple.eeded steve jobs in august, 2011. he joined apple against his better judgment. he has said apple in early 1998 was very different than the apple of today. the company had been losing sales for years and was considered to be on the verge of extinction. he has also said working at apple was never in any plans i will outline for myself, but it was the best decision i ever made.

but tim cook says they've rethought everything inside.ms these are the most advanced smartphones in the world. of course he would claim that. others including samsung probably beg to differ. a key feature, the first one they are talking about in some depth, 3-d touch. sounds like force touch which we've become familiar with on the apple watch. they say it is the next generation of multi-touch and that it will change the way people interaction with advicde. we will learn more and be back. >>> jackie deangelis, oil sliding -- forgive me -- as we wrap up close. >> that's exactly right. seeing some pressure in oil prices today, almost another $2 drop on prices. closing under $45 a barrel, closer to $44. saudi production numbers for august only saw a little more than a 100,000-barrel drop. 21.26 million barrels for august. that's still a lot of production. also you had the eia out today talking about its 2015 oil demand growth forecast taking that down as well. still on the supply/demand side we have problems. we don't have supply going down e

i hope that when tim cook sees it, he enjoys it as much as i enjoy his products. >> tim cook had toldteven colbert he hasn't seen any of the steve jobs movies because he prefers his own memory of the legend. he said apple is not in a position to make comments about being opportunistic because they have chinese children assembling their phones. very few people, safe, to like sorkin's interpretation of their personality, but do you think there's something to this? >> i think the sorkinization of jobs. we saw it happen to zuckerberg. with steve jobs, he passed away. the people that are close to him, the -- this is intensely personal. also, got to say that the children in china thing seemed to me to be out of line. when you look at apple's actual record, read the documents that they posted on-line, the things that they've done to try to improve worker conditions, worker education in china, i mean, there are lots of other companies he could hit. probably not the best whered when he is trying to promote that film. that's my opinion. >> interesting to watch. meantime, let's get to the cme gr

i think the same thing is going to happen to tim cook.has said some nice things to jim cramer about the strength of the chinese economy, but it will not help apple that has a tax case against it. they're basically supporting the apple competitor. i do not think this will be an easy ride for any u.s. company , especially apple and microsoft. emily: we should mention that apple has made huge headway in china. the iphone is huge in china. but certainly, as you mentioned, not without challenges. gorski --ng and tommy gordon chang and tom, the executive vice president of the asia society. we'll be watching this visit very closely the week after next. spacex is releasing these images of the inside of the new dragon spacecraft. this is what the company hopes to use to send astronauts to the international space station in 2017 if it beats out boeing. spacex is developing this under a contract of nasa that is potentially $2.6 billion. also out today, stunning new pictures of pluto, captured by the new horizons spacecraft. the latest snaps revealin

i've tried to be the best tim cook i can be. and i think that the reality is that apple has always had incredible contributors at very high levels. johnny's been there forever and contributing at an incredible level as has craig and jeff and dan. and you just go arnged the table. we have a new cfo now. there's-- this group of people, and we've recruited angela. angela now runs retail, she is fantastic. this level of people are capable of doing incredible things and you know, it's a privilege of a lifetime to work with them. >> rose: you have a picture in your office of martin luther king and a picture of robert f. kennedy. robert f. kennedy after his brother's assassination, someone said the difficulty for him while he'll have no rfk as he was to his brother jack, so i might ask the question, do you have a tim as you were tim, steve. >> i think each person, if you are a c.e.o., the most important thing to me is to pick people around you that aren't like you. that compliment complement you because you want to build a puzzle. you

this bike when tim cook talked about a new ipad pro.o other news announcements, we saw the stock go down a little bit. byproduct.le revenue -- by product over the last 10 years. the orange is the iphone. this shows you the importance of the iphone within the apple product universe. the ipad in green, macintosh and yellow and ipod in purple. we have not heard about the iphone yet. we have not yet got that news on the company's single most important product. as we look at this apple presentation, we have to look at the ripple effect. the supply chain of apple, which is enormous. these are the customers, the outlets where you see phones sold in different devices sold. these are the suppliers ranked in terms of their importance to these companies revenue. percentage of revenue that comes from apple. they are ranked in terms of their projected sales versus apple. intel, computer sciences, some u.s. companies that went supplier list. all three of them are trading lower today. about the ripple effect to day. a couple companies whose products w

this isn't the first time that tim cook launched a product that jobs had knocked. jobs refused to create an ipad mini, which is one of apple's biggest sellers. there are those who say this pencil is proof that tim cook is willing to take the company in new directions. >>> redwood city is reducing the number of lanes on farm hill boulevard. nbc bay area's jean elie is there in redwood city where drivers are starting to fight back. >> reporter: they are. the sign here urges drivers to use caution. but residents si it should say watch out for stopped traffic because of a new lane reduction. they are creating a petition to urge the city council to drop the new plan. the new paint isn't dry yet but most redwood city drivers want to put the brakes on the new road configuration. >> no one is happy with night you may see more aggressive driving taking supplies i really feel it's not going to work. >> reporter: they put parts of farm hill boulevard on a road diet going from two lanes in each direction to one lane in each direction adding a turn lane and bike lane. drivers s

tim cook has kind of positioned himself as this privacy expert. cavuto: well, it goes both ways. >> in the long term sense, those who can be on the department of justice and the fbi here in washington d.c. as a long term shareholder, i'm very, very concerned about the way apple is positioning itself on these privacy issues. he may be right on the law in the end, but this could be a long litigated battle. cavuto: and a sidetracked issue as you say looking at products. i do see you coming regardless of people agree with you or not. justin, thank you very much. i always forget to disclose, folks, i am an apple shareholder, i have been for decades, i don't have any investigated interest in this other than saying they're not doing anything flashy. in the meantime i told you about my buddy and producer explaining this debate thing falling apart in the iran deal. all i know is that i don't know. all i know is that chad knows and if i were a kid behind chad in class and i was taking the sat, i would copy every word he's saying, and i have, and i will cont

we did see tim cook leaving and we got good footage.n terms of what happened behind the closed doors, that is for the 30 executives from the united states and china to digest and talk amongst themselves. emily: all right. in seattle, at boeing, thank you for your report today. i want to talk about the visit and what the president had to say. we do not know what went on behind closed doors. how productive do you imagine something like this is? >> i don't know. i am not there and i cannot speak to it. i do not think anything much comes out of the meeting. the issue between the united states and china is that there is a lot of talk around industrial espionage in technology and the other issue is around services and cloud services have certain limitations and difficulty in offering services in china. i think that google, obviously, made it very clear that they have issues with china. there is a lot more work that needs to be dumb between the united states and china from a technology standpoint. it is more visible and it is more about the jo

meanwhile president xi met with american business leaders including apple ceo tim cook.'t forget fake iphones traveling around china. facebook ceo mark zuckerberg in seattle yesterday. speaking about the need for stronger intellectual property protection in his country. he also promised to cut restrictions on foreign investment. meantime, boeing announcing china will buy 300 boeing aircraft for $38 billion and build the first aircraft completion plant in that country. boeing is dow component. keep eye on that. lauren: president xi's visit to washington, d.c. says the office of personnel management said hackers stole much more personal information from servers than first thought. the agency says 5.6 million fingerprint records were stolen, that is up from 1.1 million. china widely suspected being behind the cyberattack but the white house is still cautious. >> i don't have additional details about, about who or what entity may have been responsible for this particular cyber breach. this is something that continues to be under investigation by authorities. i don't have any

that's the only question i ever need answered from tim cook. deploy some that have capital and make like the best battery of all time. >> but that's -- the better battery is this decade's like -- that's what elon musk is looking for. everybody is looking for the better badry. >> do it. >> john mccain wanted to give somebody like a $1 million prize if they invented a better battery and they are like, dude, you'll make 0 billion if you invent a better battery. >> maybe they are all working on that but that would be my question. >> my question to tim cook actually wouldn't be that. it would be sort of related to that. you've got $200 billion, yes, a lot overseas. why aren't they doing more in the world of acquisitions? already do a great job with dividends and in terms of the share buybacks and yet they continue to have this cash horde that just builds more and more. every quarter those numbers continue to go higher. >> they bought beats. >> when you looked at acquisitions on the size, that was one of the largest for them. >> what was it, 3 billio

what did he say that made you believe this company is the place for tim cook? it was an interesting meeting. i had gotten a call several times from the search people that he had employed, and i kept saying no. i was at compaq. i was happy, or thought i was. and they were persistent. and so i finally thought, you know, i am going to go out and take the meeting. steve created the whole industry i am in. i would love to meet him. charlie: there is no downside to this. tim: i am just thinking i am going to meet him. and all of a sudden, he is talking about his strategy and his vision. and what he was doing was going 100% into consumer when everybody else in the industry had decided you could not make any money on consumer, so they were headed to servers and storage and enterprise. i had always thought that following the herd was not a good thing. it was a terrible thing to do, right? you are either going to lose big or lose, but those are the two options. he was doing something totally different. and he told me a little bit about the design, enough to get me really

find out why after this. >> siri, what should i ask tim cook? >> do me a favor, ask him when i'm going to get a raise. [laughter] ♪ i built my business with passion. but i keep it growing by making every dollar count. that's why i have the spark cash card from capital one. i earn unlimited 2% cash back on everything i buy for my studio. ♪ and that unlimited 2% cash back from spark means thousands of dollars each year going back into my business... that's huge for my bottom line. what's in your wallet? iand quit a lot,t but ended up nowhere. now i use this. the nicoderm cq patch, with unique extended release technology, helps prevent the urge to smoke all day. i want this time to be my last time. that's why i choose nicoderm cq. hi mi'm raph. tom. my name is anne. i'm one of the real live attorneys you can talk to through legalzoom. don't let unanswered legal questions hold you up, because we're here, we're here, and we've got your back. legalzoom. legal help is here. can a a subconscious. mind? a knack for predicting the future. reflexes faster

apple bank -- emily: tim cook set is the golden age for television but the viewing sprint has not changed's at the future of television is apps, is it true? ben bajarin: i think so. it has never been a platform for developers. most of us if you live in developed country, their hardware is pretty terrible. no getting around how bad it is pretty is like having a platform that developers can take advantage of. what would you do if i gave you -- you could do things with the mic on the remote? what will their developer still? that is the hook. really seen a big developer community take advantage of the big screen because they never had a platform. emily: i am excited about the search capabilities that i could tell the remote to find me new shows. but, tv, apple tv has been a niche product. cannibal, a major product? -- can it be a major product? >> the hardware has not changed a lot. it is not an expression of where this market it goes. it has been the hardware. even conversation about commerce, it has been bad. not had interactive commercials because the hardware has been so bad. we have need

apple's ceo tim cook is going to deliver the keynote address at 10 a.m. he is expected to make several announcements. tech enthusiasts are expecting a lot of news out of this event for iphone, ipad and apple tv. last year it was the iphone 6. today may be an s which means just upgrades, no major changes. >> something you could see is force touch which they introduced in apple watch where you touch it, you know, different sources pressure different feelings cause the phone to do different things. so this is something we can possibly see. >> reporter: the event is by invitation-only. here is a look at that coveted invitation invoking siri the apple voice controlled assistant. there's also some rumors out there that there might be a siri-controlled apple tv, i don't know, start talking about this stuff and i feel very behind in the times, like every year, we get an upgrade. we'll see what they come up with today. live in san francisco, anne makevoc, kpix 5. >> i hear ya, anne. time to buy another phone. >>> a disturbing incident at uc- berkeley a 71-year-old

i'm sorry i mentioned tim cook before. it was a brain lapse.no problem, and we wish lloyd well. charlie gasparino. closing bell, 28 minutes away. >>> pope francis is minutes away. set to make his historic first visit to the united states. there you are. this is andrews air force base getting more and more crowded, president obama will be right there to meet him. we are going to bring you this live when it happens. >>> and carly fiorina trying to build on her recent rise in the polls. our politics panel tells us if the time is now right for a serious challenge. a really hard-nosed challenge to donald trump. the leader. more "countdown" on the way. when a moment spontaneously turns romantic, why pause to take a pill? and why stop what you're doing to find a bathroom? cialis for daily use, is the only daily tablet approved to treat erectile dysfunction so you can be ready anytime the moment is right. plus cialis treats the frustrating urinary symptoms of bph, like needing to go frequently, day or night. tell your doctor about all your medical cond

who tim cook hired.ho would've imagined that the ceo of burberry would go to app their retail business which is the most profitable retail business on earth. highest margin retail business, but it actually, it had a few failures of leadership and tim cook was very creative in thinking of hiring a retail luxury star to come in and remake that, that business. charlie: it was an inspired choice. but not an obvious choice. pattie: not an obvious choice. in fact, this wonderful story that my colleague did talks about how when angela aarons met tim cook for the first time, she said to him, "i'm not a t echie." he said, we have plenty of techies here. what we need is a real leader. and we need a culture carrier, which is what she is really all about. charlie: i mean, the new apple watch has a fashion component to it. pattie: it does. but i think johnny ives was the orchestrator of that recent hermes deal. charlie: the watch band. um, mary barra. ow. this is an interesting story for me of someone who came to pow

tim cook will headline the 2015 product event. at last year's unveiling the company came out with larger screen iphones, apple watch and apple pay. then tim cook good a rock star recession. >> today we are launching it biggest advancement in the history of izones. this time it's been muted. that's likely apple will bring out upgrades to the iphone six. they should have an improved camera, 12 megapixels, hardware and software upgrades for the apple watch and a larger screened ipad. >> we have one more thing. the biggest announcement may be a revamped tv. wednesday's product ent may be more important than fush, the first time the stock has fallen prior to the event. >> joining us is a senior writer at gismodo, an online technology blog. the anticipation muted bus the talk is quantity, a lot of things helping. >> i disagree with that. with the big iphone six event. it was the biggest improvement seen. it's true. iphone six is fantastic. tafs a cunning. >> moment. they do a big upgrade. it's really sort of apples jujitsu moment. it's

somebody else people pay a lot of attention to is tim cook. both enthusiasts and inventors -- investors are watching apple today. what to expect, next. this is bloomberg surveillance, streaming on your tablet, your phone, and bloomberg.com. ♪ tom: good morning, everyone. let's get right to our top headlines. here is ramy inocencio. ramy: good morning, everyone. senate leaders are fighting over whether democrats can prevent an up or down vote on the iran nuclear agreement. are enough to block a republican resolution if they all stick together. the house begins debating the measure today. the kentucky county clerk who would not issue marriage licenses to same-sex couples returns to work this week, but kim davis is not saying whether she will keep trying to block those licenses. she is free after being jailed for five days for defying a court order. republican presidential candidate mike huckabee is backing her. i have already told her that if somebody needs to go to jail, i will go are here placed. and i mean that, the cousin i am tired of watch

tim cook unveils a whichle products, one steve jobs once ridiculed. we find that a little bit later from the bank of england. good morning. ♪ jonathan: let's get you up to speed the bloomberg's top stories. the bank of japan should expand its qe programming. he says the banks october 30 policy meeting will be a good opportunity to do so. been firedg gun has on japan's biggest ipo the century. apple has unveiled a wide ranging lineup of new properties including updated iphones and a bigger ipad. the chief executive officer tim cook showcased the problem -- products yesterday in san francisco. tv,ome back to bloomberg let's get you up to speed on markets this morning. equities going into the open, futures were lower. equity was down across the board. 1.2%.y 225 downei to 25 -- today. plenty of moves in the markets. remarks on the japanese lawmakers on the potential on what they should do. ahead of a decision later today, i will get you right now. new zealand cutting its interest rates for the third time in as many months. the aussie dollar was strengthe

. >> and chance to meet apple ceo tim cook. he open the store at 8:00 a.m. for prior apple release. >> i would be like tim this on one. good for it i don't know if he would go for it. >> apple on board with selling a phone to william piloting a robot. >> as long as you can provide way to pay st like i'm a customer like everybody else. >> in spirit yes. just not in body. in palo alto, katie abc 7 news. >> tim cook twe out the photo of the very first people in australia to buy the new i phone 6. if you stand in lane forth i-phone or send in the robot love to see your photo share them with us using the hash-tag. >> please do that. if there were surveillance video of the child miss treat the would you want to see it. >> one bay area father turned to dan when had he trouble obtaining that the video featuring his son with autism. >> this auld all happened on school bus coming up on 7 news at 11:00. school officials tell us the reason why they can't make the video public. >> and caught on camera. fire break out in the home belong to go man who can't help himself. go

. >> thorough, what should i ask tim cook? >> do me a favor. ask him when i'm going to get a raise. >> apple ceo tim cook on "the late show" with stephen colbert last night. he brought along the iphone 6s. he says the company expects the new iphone to smash sales records. he always gets all of the best toys! >>> the founder of amazon has plans to blast off firing on florida's space coast and is facebook considering a dislike button? jill bag wagner is at the new york stock exchange. >> reporter: the federal reserve two-day meeting today. the fed may decide to raise interest rates for the first time in nearly ten years. the central bank's benchmark interest rate has been close to zero for about seven years, supporting both the economy and the stock market. shares on wall street closed higher, despite reports that showed some weakness in the economy. that would bolster arguments the fed won't raise rates. the s&p gained 25. the nasdaq finished 54 points higher. stocks in asia finished hire on bargain hunting. hong kong's hang seng gained 2%. anot

. >> sorkin recently made headlines getting into a war of words after apple ceo tim cook said this -- lot of people are trying to be opportunistic. and i hate this. this is not a great part of our world. >> aaron's response was, quote, if you got a factory full of children in china assembling phones for 17 cents an hour, you've got a lot of nerve calling someone else opportunistic. >> i think that tim cook and i both went too far and i apologized to him, and i hope when he sees the movie he enjoys it as much as i enjoy his products. >> i couldn't end without bringing up this bit that proves that kate winslet rules the world. did you happen to see her on bear grylls. you wecontrol. >> did you drink pee? >> no, i didn't. but i did eat a worm. honestly it was like chewing on a bit of old warm burnt wire. i'm lucky it worked out. he's evil. you got to do it. >> i'm all in with kate winsle she's the woman. still ahead, "code black" debuts tonight with marcia gay harden. >> and which actress was once first runner-up in the title of miss new york teenager? was it sarah jessica parker, jennif

apple ceo tim cook kicks off the day with new ideas and demonstrations. good morning. i'm kristen zee. >> and i'm cheryl sandy. let's get to janet o. janet? >> it's all going down at the bill graham auditorium where about 7,000 people have gathered. they have just unveiled apple tv, perhaps the longest awaited upgrade and probably the biggest upgrade at the event. it will come with a redesigned remote that will be touch screen an apple tv came with a long-awaited gaming component. tim cook set the stage on schedule to start off with the big announcement an hour ago. >> we could not be more excited to be here this morning. we're so glad that so many people from all over the world could join us including many of our employees. >> the next generation apple watch was the first item to be unveiled. it already has 10,000 apps available, but now there are more features including how to locate transit resources on maps, facebook messenger, i translate, go pro and airstrip which promises to revolution nice communication within the health care system. next they unveiled the ipad

tim cook has said the ipad has a lot of opportunity with business customers. this is a device that is really geared toward that. the ipad, in part because of the success of the iphone, people being able to do more and more with the handset, ipad sales have begun to fall. people hold onto the devices longer. they see business as an area where it can do better. emily: is a big ipad enough to save it? >> the key is having an enduring business model like microsoft has. if you can embed more devices that become a part of the fabric in the way that businesses that istheir business, transformative for apple than just being a consumer company. this holds true that is an important piece. maybe not the volumes iphones are doing, but it a critical piece. the recent deals with cisco and ibm, it holds true that it is an important these. emily: let's talk about the software and siri, there was a big hint about an upgrade to siri. that goes along with this conversation about apple and artificial intelligence. how much smarter are these new phones and the new set-top box when

. >> and chance to meet apple ceo tim cook. he open the store at 8:00 a.m. for prior apple release. >> i would be like tim this on one. good for it i don't know if he would go for it. >> apple on board with selling a phone to william piloting a robot. >> as long as you can provide way to pay st like i'm a customer like everybody else. >> in spirit yes. just not in body. in palo alto, katie abc 7 news. >> tim cook tweeted out the photo of the very first people in australia to buy the new i phone 6. if you stand in lane forth i-phone or send in the robot love to see your photo share them with us using the hash-tag. >> please do that. if there were surveillance video of the child miss treat the would you want to see it. >> one bay area father turned to dan when had he trouble obtaining that the video featuring his son with autism. >> this auld all happened on school bus coming up on 7 news at 11:00. school officials tell us the reason why they can't make the video public. >> and caught on camera. fire break out in the home belong to go man who can't help himself

. >> apple ceo tim cook unveiled a lot of new devices today including one that would have been unthinkable a few years ago. >>> also tonight the women at the apple event and the fix it moment that did not go over very well. >>> and what is the best way to trade in your apple device if you want to take advantage of what is new? ♪traveling through seas of oats and berries ♪ ♪peaches, pumpkin seeds, and cherries ♪ ♪i say to the bowl♪ ♪are you trying to temp me?♪ ♪the bowl says♪ ♪“come on down to the land of plenti.” ♪ yoplait plenti, with oats, flax, and pumpkin seeds. greek yogurt, packed full of goodness. >>>. >>> this is abc 7 news. >>> nearly 7,000 people packed san francisco's bill graham auditorium today to watch apple take wraps off new devices. new iphones ipads and a tv device shared the spot light. the news room. all kinds of exciting stuff on display. >> reporter: and a special guest or two. this was an event where biggest and new and a lot to describe the latest devices and features. those were appropriate adjectives as the company is out to continue to dominate the smart phone se

>> zblerp about tim cook and apple. he says if you have been if you have a factory full of children in china working for 17 cents an hour can you really get on your high moral ground and call someone else opportunistic? harsh. why backtrack? my response would be do you want to go up against tom cook, one of the most powerful ceos of the world because he runs apple after all. you want to be friends with him, not foes with him. it would have garnered a lot more interest. no such thing as a bad publicity. >> i didn't see it. >> what does that say? >>> still to come on the program, to borrow and slightly change a line from the bengals is just another merger monday, not manic monday, although it kind of feels manic today. >>> plus, as we head into break, if the moon looked a little bit bigger than usual the last time you looked at it, no need to seek medical advice. the larger appearance was due to a so-called super moon which is when a full or new moon makes its closest approach to earth. you might also have noticed the blo

tim: -- tim cook revealed the products yesterday.nd's central bank has lowered interest rates for the first time desk for the third time in three months. -- for the third time in three months. the governor says there is potential for easing is needed. he is looking data -- he is looking at data from china. brazil's credit rating has been cut to junk. s&p lowered the nation's rating to double b plus. another cut as possible. brazil and joint investment grade rating for seven years. --orsening economic outlook exclude go party leaders took part in a debate last night. alexis tsipras revealed factors for a new term in government. he highlighted the cooperation with your. >> there is no doubt in this battle with asymmetrical powers outside of the country, there were choices they gave momentum in the beginning. it up lips -- it uplifted the spirit of the greek people. wereind you the protests the greek flags in european capitals. there were mistakes. these mistakes were corrected. nevertheless, at the critical moment we took the decision

what should i ask tim cook? she responded with, do me a favor, ask him when i'm going to get a raise. >> there you go. >> hope he had a good answer. >> she deserves a raise. >> she works all the time. she really does. >>> 4:50 now. you will soon be able to show you don't agree with what your friends post on facebook. ceo mark zuckerberg made the announcement that the social media network is working on a dislike button. it comes after years of people demanding the feature. users will be able to use the button to express empathy for some unpleasant news from a friend. >> i can see that. >> it's too much. >> you throw something up and your friends give you like 20 dislikes? i don't know if i would like that. >> we'll see how it goes. >>> time now 4:51. still to come, pot problems on the rise in ,,,,,,,,,,,,,,,, >>> today we'll be below average. along the coast 60s with increasing cloud cover. cloudy at the peninsula into the 70s. milpitas 72 degrees. about .05" rain expected east of the bay with the numbers averagi

that we were just talking about, tim cook, i think, is very, you know, one of the reasons that apple that he is so successful is that he has a lot of empathy and he has great collaborative skills. >> rose: absolutely does. because of all the people that were surrounding steve, yeah, steve, of which he was sort of the hand-picked by steve to succeed him. but all the people stayed. >> yeah. absolutely. >> rose: and significantly number of overs have stayed there because of what he has been able to do. i was just out there because we're doing a "60 minutes" piece. and it's quite amazing. as to how that company continues to look to the future, continues to refine its product base. >> it is amazing. and we have the first story here, the first exclusive interview with angela aaron. >> rose: i love her. >> who tim cook hired. who would have imagined that the c.e.o. of burburry would go to apple and head their retail business which is the most profitable retail business on earth. highest margin retail business. but it actually, you know, it had a few failures of leadership. and tim cook was