tim cook us leadership is largely marked by -- tim cook's leadership is largely marked by not a ton of surprises. apple has the study on the rhythm that shocks people -- steady under rhythm that shocks people. in 2007 we never would have expected them to make their own phone. they are more formulaic today. one thing i think they have improved upon in the tip of era era is in the tim cook more diversity on stage. it used to be a parade of white dude and now you are seeing them bringing more women in these events. people of color, which i think is a good ring to make your events more representative of the population. emily: amen to that. there is actually a female executive presenting on stage right now. we are's will, still waiting on the price, still waiting to see if apple is going to indeed unveil the cheaper priced home. david, what are the things that you think will chart the year ahead for apple? what will we be watching? i hate to sound like a broken record, but i think the watch is going to generate a lot of it right. could have anyou fda approved medical device as part of somet

tim cook has navigated the politics of this administration remarkably well and the fact that he has to operate in china where there's a lot of politics. good for him i hear what guy is saying about being tactical in the stock. i actually think that apple has throughout multiple periods and periods where its had a nice run and i think apple is one of those stocks that you truly stand there and the valuation is arguid and think they will weather this, but why not apple after every industrial company in the world, every resource company in the world i mean, look at u.s. steel the fundamentals couldn't be better and the stock's gone from 46 to 29 and by the way, they're adding workers and adding capacity and pretty soon that will lead to the exact opposite of what they want. >> apple's fortunes, day to day, week to week, i don't think it has anything to do with apple and we know the sentiment has shifted and everything that has been steep up into the right whether it's a visa or apple or united health meaning growth that's been impervious with anything related to the globe or to the eco

customers were greeted personally by tim cook this morning. release day. carlos has the story. >> reporter: the frenzy at the apple store was to the max for the new 10s iphone at the mac store. the doors opened at 8:00 this morning with ceo tim cook welcoming customers. david eden of san jose waited since tuesday night to be the first in line. >> tuesday night, i slept in my chair, not very well. and wenesday night, i slept about four hours in the backseat of my car. >> reporter: well worth it for die hard apple fans eager to get the latest iphone. one customer coming as far as way as russia. >> i buy a new iphone every year. this is the first one i decided to come to palo alto. i wanted to see tim cook. >> reporter: seemed as though cook was the man of the hour. he spent a lot of time greeting customers and talking to employees, thanking them for being here. at $1,099, this is the most expensive iphone with the 6.5 inch display, the largest screen. >> the problem is, better camera, better storage, faster. we are going to see today, right? >>

is talking about the apple watch. >> yes, and not just tim cook. jeff williams just got on stage to talk about the apple watch series 4 they rolled the animation video for that tim cook started off talking about the apple store saying they are now at the point where they have half a billion visitors per year to their stores around the world. also apple on the cusp of a milestone, they are about to ship their 2 billionth ios device that includes the iphone and ipad and other mobile devices. and tim cook says that today will focus on two of the most personal products. the apple watch and of course we know the second we're likely to hear about is the iphone >> we'll check back with you in a bit. and our panel still standing by. meantime, let's get a news alert in the bond market 23 billion in ten year notes up for auction. rick santelli is tracking the action >> demand was excellent. i gave this auction an a-any mous - a-minus. yes, 10 billion of ten yield at this auction 2.957% 2.955 was the low. and the offer side was 2.96 when the auction went off

tim cook remains optimistic there will be a resolution. a small win for apple in the patent dispute with qualcomm. -- ceo told us he based thinks the case can be settled this year. story, they are considering taking tesla private , funding secured. now, the company is the subject of a federal criminal probe. -- thebon of justice department of justice opened a probe which means tesla is facing inquiries from the doj and sec thanks to a tweet about a plan to take them private that is no longer on the table. it was maybe never realistic at all. from washington, tom broke this chafkind we have max who has been covering tesla and elon musk for a while. tom, what do we know? the justiceoint, department is now asking questions of tesla regarding the tweets and what were behind it. we know that anytime the doj asks questions, things have gotten serious. do thesew investigations play out? what are the outcomes we can expect? tom: it depends on how far the investigation goes. for the dojcommon to run a parallel investigation to the sec. the doj woul

what did robin roberts ask tim cook? a question about >> well, we want to make an iphone for everyone. that has always been our objective. we have several iphones and they go down to lower. >> apple unveiled the most expensive iphone last week. the iphone 10s max has a price tag. cook defended it saying it replaced the camera and music and video players. >> the way most people pay for them is they do with a carrier and pay so much per month. if you look at even the phone priced over a thousand dollars most people pay about $30 a month for it. so it's about $1 a day. >> could the prices go >> i'm optimistic that the two countries will sort this out and life will go on. >> reporter: cook said apple has a tremendous responsibility to the u.s. and will be investing $350 billion over the next five years. matt keller, abc 7 news. >> all you need is that dollar a day and i too can have that new phone. i'm open to any donations. thank you. >>> new this morning facebook accused of bias and employment ads. the communications worke

maybe talk about india instead >> who knows what tim cook brings up on that stage. certainly for investors china is pivotal. they know mainland china accounts for an estimated 15% of sales. so that's going to be front and center whatever products come out. >> reporter: all right josh and i will be here to bring that you news as it develops here in cupertino. back to you. >>> guys, thank you. chinese electric vehicle company is going public. nio has billed itself as a rival to tesla valued at $6 billion. for a first on cnbc interview, nio ceo is here today. so outside of the exchange we have some really sharp looking vehicles, i do have to say insight in terms of the ipo, a challenging time with the trade tensions between the u.s. and china. what have you been telling investors? >> basically it is a challengin market as we found out during the ipo road show. we're telling investors the opportunity in front of nio is huge china is 60% of the global market and growing even this year 80% a year even though the auto market is down. it continues to grow the second nio is

tim cook remains optimistic there will be a resolution. a small win for apple in the ongoing patent dispute with qualcomm. the chipmaker ceo told us exclusively he the -- he thinks the case could be settled this year. first to our top story. considering taking tesla private at $420, funding secured. those are the words that sent tesla's world into turmoil, and now the company is the subject of a federal criminal probe. the department of justice opened a fraud investigation, which means tesla is facing inquiries from the doj and sec thanks to a tweet about a plan to take them private that is no longer on the table. it was maybe never realistic at all. joining us from washington, tom, who broke the story. in new york, max chafkin, who has been covering tesla and elon musk for us for a while. tom, what do we know? tom: we know at this point, the justice department is now asking questions of tesla regarding the tweets and what were behind it. we know that anytime the doj starts to ask questions, things have gotten serious. emily: how do these

hasf tim cook did what he been doing, that is pretty good.'t think we should ask for more from a ceo. decent human being. he looks after his people and the legacy of the company. he has done right by its customers, which is you and i, by not selling our data. he understands it at a humanistic level. this company has a moral obligation. he is a great ceo. emily: what about the company? >> if i was that smart about forecasting the future, i would be running one. emily: do you think the next bin novation -- big innovation, is at health features, ar? >> this is the problem. the big innovation, the a12 bionic chip, that is the best chip right now. a beautiful internal device. how do you tell that story? envelope.ushing the look what they have done with the hardware, the watch, inside, it is beautiful. how do you tell this to people? how do you make people care for it? just watch instagram. a new family of iphones, apple watches. always good to have your thoughtful views on our show. thank you. that does it for this special edition of "bloomberg te

tim cook lobbied the president directly telling him tariffs are the wrong policy and consumers will end up being hit by higher prices other tech firms like cisco hewlett packard and dell all expect the terrorists to hurt their bottom lines and lead to job losses. and we'll take you to the white house that is where president trump is hosting the polish president andrei duda and they're holding a joint press conference let's listen in for a couple of minutes. during my visit last summer i had the privilege to stand before the monument to the worst so uprising and address the people of poland about our shared commitment to defending our heritage and our civilization it was an experience i will always treasure and i will never ever forget not far from where we stand today another monument in another square the statue of general concierge disco in laffy at park reminds us that the bonds between our people go all the way back to america's revolutionary war this year the united states and poland are celebrating one hundred years of poland regaining its independence and nearly one hundred years

i want to know why now, what happened you and tim cook talking did it take years or did you say, tim,time? >> i worked it's in my veins it's actually going to be -- >> in your veins apple watch. >> i put on my father's watch today. >> okay. >> i have -- i have apple in my veins, trust me. and it bleeds apple, rainbow colors i'll tell you right now that it's so important to us to have this amazing new relationship with apple and tim cook. the ability to bring together apple developers, apple customers our developers and customers and to show incredible new ways to connect with your customers. >> i have to know is this a partnership that i want -- if i'm a stakeholder, a shareholder, is this a show partnership that you're saying, hey, listen, you know what, nice to see you, tim. >> i don't anybody can walk away from apple products. it's the number one mobile device in the world. the innovation they're laying out is incredible. of course we have many amazing strategic alliances and partners and i'm thrilled to welcome apple to the family and they're thrilled to learn how to connect the a

some people expected tim cook to show up there. little bit of a party. >> some apple celebrities is running on people have been camping out overnight for multiple nights. it sounds like the doors are just about to open. we see apple employees on the inside and some people going about their day. >> you wonder how popular the phone will be and after looking at headlines across the world, and london, it served a couple of dozen people. singapore, hundreds of people. never really know. severed this -- the store and services opening to the public. is there a concern about a price point. $8000 phone. not many people seem concerned. the smartphone is just -- smart phone is so valuable. not just picking it up to make a phone call. >> the phone has replaced the tv and the laptop for many. we are seconds away from these doors opening and we will keep you posted as apple sets its newest phone in the hands of customers today. it is a busy friday. thank you for being with us i am gasia mikaelian. >> i am mike mibach. we go to steve paulson. you

welcome to the steve jobs theater. >> reporter: yeah, that was tim cook, the ceo. he says they now sold 2 billion apple ios devices and today was all about the new devices. the first one introduced was the next generation of the apple watch with a larger face, series 4, and is thinner with a longer battery life and has interesting new health features. it the can detect if you have a low heart rate and can even perform an electrocardiogram and they can see if someone has fouled. >> after detecting a fall series 4 delivers an alert and from that alert you can initiate an emergency call. however, if the watch senses you are mobile for one minute, it will start the call automatically, and it -- it also sends a message with your locations to your emergency contacts. >> reporter: of course, everybody here was waiting for the latest on the iphone. first they introduced the iphone 10 and it features edge-to-edge screen with a bigger and faster display with new features featuring an upgrades. my colleague is there will more later on the upgrades. reporting live, matt kearl,

they are hoping tim cook shows up. >> reporter: while we wait for tim cook and the doors to open, i have the best seat in the house. first in line. but it's not for me. i'm actually saving the seat here for my buddy david from san jose. you've been here since tuesday night, right? >> right. tuesday night, 10:15 p.m. >> why the excitement? why did you feel you wanted to be here? >> over the years i've met a lot of interesting people n line. so it's about the camaraderie and the experience. anybody can order anything online today. but you don't meet anybody ordering online. >> and i actually had the chance to meet ceo tim cook as well. >> yes, i have, last year and the year before. >> so you're hoping to get another picture with him, meet him one more time? >> i'm actually hoping so, yeah. >>> what are you excited about the new iphone as far as the battery life or the bigger, wider screen? >> so most importantly, every year i get older, it is the bigger, wider screen. and the battery life and the improved camera features is what i'm mostly looking for. mostly the screen. >> let's talk a li

different tones on the tariff threat at least for tech listen to alibaba's chief, jack ma, and then tim cookwon't last long if you want at shot at solution there's no shot at solution. china u.s. and trade, last 30, 40 years, becomes such a big size there's no problem it is impossible there is big problems, it is unnatural. >> i'm optimistic because trade is one of those things where it is not a zero sum gain you and i can trade something and we can both win. so i am optimistic the two countries will sort this out and life will go on. >> for more, we are joined by vc markets head of strategy, and mike santoli good morning lori, we talked about your negative view on tech. and the nasdaq is on pace for the first monthly decline since march. is this going your way >> yeah. we described it to investors recently as we are walking across a pond in the winter, it is frozen and cracks are going to emerge. a lot of people think they're making it across the pond and make it. but there are cracks i am hearing it loudly in my ears. >> i can't get into specific names, semis has gotten caught up in trade

do you share tim cook's optimism on trade >> i don't, actually it was interesting to hear him say thatn. if you look at these relationships objectively, we should try to settle this easily so that we both can win. i think the administration sees trade as a win/lose proposition, where we need to win and china needs to lose, or any of our other trading partners need to lose that's why i'm not optimistic. i think it will get a lot worse before it gets better. >> what does china do next, tony >> imposes tariffs we're on the next step where, you know, the administration said they would go to phase three if china retaliated. china retaliated i assume we're going to phase three now. >> so, tracy, explain the market moves today. you might have thought the day after the trump administration announces tariffs on $200 billion worth of chinese imports, you might see a negative reaction in the markets. i mean, to be fair, this was pretty well telegraphed and expected but how do you make sense of some of the action nasdaq is up now .7%. >> sure, so, yes, it was telegraphed pretty well. and i think t

as a result, consumers would have to pay more this is a notable change after apple's ceo tim cook hasd off trade wars cook has said he was confident that tariffs wouldn't hit the iphone which does drive most of apple's profits. shares of apple's profits could drop more than 3%, brian. >> tim cook is not i don't want to say friends with the president but the president has gone after jeff bezos of amazon, he's called out google tim cook has sort of he heretoforeescaped some of the president's ire or fury. >> yeah, exactly he's saying, hey, here's the solution it will be cheaper for you. >> if you look at the back of your phone it says designed in california not assembled. >>> ford says it will not be moving production of its hatchback wagon from the united states to china. that despite president trump's claim that his taxes on chinese imports as the focus active can be build in america. quote, just the beginning. the car can be built in the u.s.a. and ford will pay no tariffs. in a statement ford responded saying, quote, it would not be profitable to build a focus active in the u.s. giv

apple ceo tim cook is here live, apple unveiling the new iphones and apple watch.e'll show us a very fun new feature. get ready, super hero fans, brea larson joins us with exclusive new look at the new captain marvel trailer. it's all coming up only on "gma." >> you guys -- you got captain marvel and brea larson trending all over the place in san francisco and the bay area. >> yes. >> nationwide. i'm excited to see that. >> we love that. >> very cool. >> it's worth it, yes. >> we're looking forward to it. >> take care. >> see you soon. >> thank you. >>> the city of berkeley is cracking down on laptop thefts. you may not even realize what's happening and how they're doing it. >>> also, this is so cool. a drone show in the east bay ♪ ooh, baby, do you know what that's worth? ♪ still flat. here. try this. and... ♪ ooh, heaven -- nailed it. a magical place... that's lookin' to get scared! (laughter) halloween time is back in disneyland and disney california adventure parks! >>> good morning. we have low clouds. for the last time this week i'm going to say our temperatu

ceo tim cook introducing the ipho ipho iphone xs. they have the largest screen ever and they say the most power ever. to the details. it will be liquid-proof. for those of us who consistently drop it in water, we are happy about that. they say it's down to several meters for more than 30 minutes, it will stay just fine. don't forget the colors. it will come in gold, silver and space gray and to the price, $1,000 price tag for the original x looks quaint. the xs max will set you back $1,099, the most expensive iphone ever. let me get to the watch. apple is screaming out that its apple watch is now the number one timepiece in the world. the new series 4 comes with bigger screens that have curved sides, faster performance and apple, i don't know, it struck me like this. they are pushing it out almost like a doctor on your wrist. it will notify you if you have an elevated heart rate, it will make an emergency in case you fall, it can call and take care of you in that regard. let's just get to the stock for our investor viewers. for the m

it is ceo: "this is <tim cook, apple kron 4 news."michelle kingston kron 4 news." (ken) a big story tonight... apple unveiled new i-phones today including the biggest yet... the "i-phone ten "s=max" with a six point five inch screen. (pam) kron 4's tech reporter gabe slate got his hands on the new devices.... and breaks down the new features they offer and if they are worth money. here it is the two new flagship iphones on the left the ten s max with a whopping 6.5 inch screen priced at $1,100. and on the right the ten s with a 5.8 inch screen priced at $1,000. because the screen is stretched to the edges the big screen ten s max is physically the same size as the existing iphone plus size so if you have an iphone 6,7, or 8 plus, this is the same an upgrades like better batte processor there's not much new with the devices no groundbreaking thrilling feature to report one cool new feature for the camera is after you take a picture you can adjust the depth of field so you ad

i would -- next time you talk to tim cook can you just go 11, 12, 13 for those of us -- >> the firstt he would probably correct you and tell you it's the iphone 10 r 10 x, so yeah. >> all right. my bad. sorry, tim. >>> all right. what is the difference with these phones, the 10 s, 10 s max and -- i don't know, 10 sxr? >> the biggest difference -- i'll go through them. the iphone 10 s is the basically the standard iphone that comes out every year. it has the best features, it has the new cameras, the new chips, all that stuff. the 10 r is actually a -- i like to call it the rainbow one for the r. it's all the different colors. it's also got a slightly lower quality screen and it has less camera capability. >> okay. >> and the max, right, which is the kind of more expensive one, that one is the bigger screen. otherwise it's basically the same as the 10 s. so, if you're feeling like you want a bigger screen, that's where you're going. if you're feeling like a thousand dollars is a little too much to ask from you, you're looking at the r or the previous iphones like the iphone 7. >> okay

is at risk over this apple would be showing it much sooner were they less politically adroit than tim cookas been over the last year or so. >> roger, that's the part to me, apple has got more than 40 retail stores in china right now. >> yeah. >> when tim cook took over, it was just like knock-off stores that were selling what looked like apple products over there but when you think about the scale of that, how many american brands have that many stores owned and operated stores in china, just kind of employing employees, spreading their culture through the place. i mean that has to make them a little bit hesitant to put too much pain on apple because they're a premium global brand that's actually invested there. >> listen, i'm with you, but i don't -- i don't understand why we're having the trade war in the first place, right this is -- it's sort of like we're -- you know, we're hurting ourselves to make a point that i don't even understand. and so i look at this and go i think we're in dangerous territory here for all of these stocks and obviously not just tech, the whole economy is built

. >> what advice did tim cook give you. >> pardon? >> what advice did tim cook give you? >> actually, the only thing i'll say on that with mr. cook, all conversations are private, but he really loved our tax reform really loved our tax reform. he said it to me in my office up on the second floor. i went down to the meeting in the oval office. he said it to the president. the president liked that >> let's talk about the strong economy and what the implications will be in a lot of different places at some point the federal reserve will continue to raise interest rates and expectations have risen as economic numbers have improved. there was also someone who laid out this theory that if you see additional tariffs that will increase the inflation numbers that in turn could lead to a stronger dollar and how does all that have play in? have you thought about that and where do you think we're headed? the fed rate hikes, is it happening for a good reason or a bad reason >> look, the fed is independent. that's a key point the second point is inflation is a monetary phenomenon. you c

ceo tim cook took the stage and unveiled the devices for consumers, developers and investors.est lineup we've had by far taking the breakthroughs of iphone x even further than before and making them available to even more people. >> >> so let's run through the new models and the specs and prices there's the xs and xs max. 5.8 inch and 6.5 oled displays the 6.5-inch display is the biggest ever for iphone. the difference in display is definitely notable there faster and improved dual camera system and powered by the new a12 bionic chip. the xs starts at $999. the xs max starts at $1,099, actually higher than at least some on the street had expected. pre-orders for those phones will begin on september 14th. availability beginning september 21st apple also introduced a newer lower priced iphone 10 arm the new a12 bionic chip also powering that handset and starts at $749. pre-orders there start october 19th that's going to be available beginning october 26th a couple of questions here for investors to think about what is the mix of iphones going to be in the quarters ahead? obvious

to make tim cook seem like one of the customers. steve jobs would go to apple stores.his is par for the course. vonnie: he is doing the job of an apple greeter. what are the products apple will be hoping to sell the most up-to-date? what are the hopes we have -- do we have estimates? >> the hopes are that the opening weekend sales for the x aree x and xs and xs ma stronger than opening week of the iphone x from last year but seems unlikely given the updates are smaller than last year's. that is always their goal. han from the year before. unlikely because of the small upgrades but you can see on the video, the lines are quite impressive for a year where prices are very high and the additions of new features are very low. guy: anything that stands out to --is the fact you can get deal sam, not a big deal in europe but a big deal in asia. >> not a big deal in the u.s. or u.k., it is a convenience factor. i would assume under 5% of iphone users will use the dual sim feature outside of asia but in asia a big deal. in asia, greater china, hong kong, they so versions of all

were they there to buy the newest iphones or snap a selfie with tim cook? we'll head to the store to find out. >>> and sending investors on a wild ride this week. will legalization in canada provi provi provi provi provide stability to this market we want to hear from you you can reach out to the show on twitter, facebook and send us an e-mail did you like the extra incite i provided >> of course they did. i wasn't being sarcastic >> back in a moment. >> here are the winners today. jumping 2% >> latest verses hitting the shelves today. josh is live today in palo alto. special guests dropped by earlier. >> that's right. tim cook showed up early she helped to open up the store and welcome in the fans. a lot of them -- so are the features that really excite them we caught up with a cup of of those fans take a listen. >> i can see the graphics and i read a lot on my phone whether for articles or just random news. >> now days you have so much date data on your phone we need this phone that runs fast it's pricey but worth it. >> so here are the new phones, guys t

let's listen to what tim cook had to say on u.s.v. >> trade is one of those things where it will happen with some guy. you and i can trade and we can both win. i'm optimistic the two countries will sort this out and life will go on. a differing opinion, it's ok for tim cook because he has some exemptions. >> the problem is that president trump does not seem to believe it's a zero sum game where both sides win. his he was that one side wins and the u.s. us be the winner, -- his view is that one side wins and the other side loses and the u.s. must be the winner. someone said a while ago, 20 years from now president trump will be forgotten, but he still might be at the premiere in china. he has the political advantage of not having to stand for election. but it could be a long standoff. hard to believe it would be 20 years but at some point there would be enough pain that they would come together and negotiate but we don't know how long that will be. vonnie: let's bring another voice, we have gary shilling, ae president and founder and

customers in palo alto were greeted by tim cook.erhaps the line was shorter due to online delivery and there is not a big design overhaul this year. just bigger, better, and it cheaper versions of the iphone x. this is all going down one day after amazon had its own a massive device launch yesterday featuring voice activated home appliances like a microwave and more. which of these tech titans will dominate our connected lives in the near future? i have andy cunningham to answer that. he was one of the people who helped steve jobs launched the macintosh. also is the ceo of boomerang and mark gurman who covers apple for bloomberg. mark, what the make of this today? will this reflect in initial sales? are more people ordering online? mark: we are seeing lines of half that of last year for the iphone x, but double what we saw for the iphone eight. if you think of the success in the order so far, i would sandwich it in between. the iphone 8 did not have strong demand but the ten did. this year, having few new features, that is affecting

apple ceo tim cook is here.k. just last month, the first u.s. company valued at $1 trillion. [ applause ] >> thank you. thank you. >> you saw they wanted to cheer. >> thank you. >> there's no applause sign. that came from the heart, tim. let's talk news here. because, we heard recently, we have known about the trade wars. with china. especially when it comes to tariffs. the president, president trump recently announced certain apple products will be exempt. why? >> well, you know, robin, the iphone is assembled in china, but the parts come from everywhere, and so there are components that come, including the united states, you know, the glass comes from kentucky. there are chips that come from the u.s. and of course, the research and development is all done in the united states, and so i don't want to speak for them, but i think they looked at this and said that it's not really great for the united states to put a tariff on those type of products. >> but there's no guarantee that the chinese government won't tak

you look at tim cook or mark zuckerberg, or jeff reseau's, you don't hear about them in the headlines- jeff bezos, you don't hear about them in the headlines like this. he has taken tesla to a point we cannot imagine and there is room to grow. caroline: thank you. he moved has low down to a neutral. breaking news, geoffrey dunn -- speakingg out out about the divergence of u.s. and other markets as a 2018 hallmark. he has also been talking about how, on the webcast job creation is down from the last obama year. this is interesting considering everything we had from the white house yesterday. joe: it is certainly a different measure. romaine: you certainly wonder why he is waiting into this. joe: well, we are talking about it and he is good at that aspect. that is your answer. caroline: don't miss this, the european commissioner delivers his state of the union address. joe: and i will be watching the fed beige book at 2 p.m. caroline: and apple -- romaine: and apple announces its new unveiled. that is all for "what'd you miss?" romaine: "bloomberg technology" is next. joe: have a great

and one example is apple and steve jobs steve jobs goes away tim cook steps in and apple hits record high after record high. no problem. >> the first -- but the second one i think is important to see. >> the second time. >> here is the difference we knew tim cook. we knew the hierarchy. who is after elon musk. >> with a lot of executive departures lately. >> you had a drks in line. all you had to do was sit he helm come up with a couple of good products or stay pat. >> they had a blockbuster product making money. >> it was in good financial health this is not in good financial health. >> people say it's not innovative. >> a lot of people say apple is not innovative ever since they lost the founder, right. but i think the reality is i disagree with that first of all. but second of all if you want to say that, at least you kept the ship going in the direction. it's all about the phone, right? then all of a sudden he started to build out more about the services now the wearables and a all the categories but he had something and continued with what he had. >> toipt bring in phil lebeau s

that will have a big impact on margins and average selling prices >> seeing tim cook at the front door josh, morgan brennan, jon fortt here at post 9 the cycle is not the cycle any more this fills up quickly now. >> carl, if you have a capitalist bone in your body, it melts your cold, cold heart. they're selling phones today that start at a thousand dollars and people are lining up outside. you would say it is a testament to today's economy, but apple has been pushing the envelope on margins for a long time. this is a new level for them it is a statement that goes against so many of apple's critics that claimed over time, the samsungs of the world, name a company to drive down apple margins, they have to come out with cheaper phones. they eliminated the cheapest phone, and sold a more expensive, bigger one. you have to see how the holiday quarter turns out for them they used cash to have this advantage of retail locations like this one. >> josh, it is always anecdotal, is there a way to sort of characterize the wait, the line versus prior door openings >> reporter: 6:00, 6:30 local, ab

others, but as you go to places around africa, you really see the .nfluence of chinese investment tim cookback to the trade story, but this is the biggest story. what tim cookto -- tim cook said. i can try something and we can both win. life will go on. >> they are trying to pursue the initiative so when you have all of these factors combined, what are the major problems facing the second-largest economy in the world question mark >> i agree with tim cook there in that it is not a zero-sum game. increasingly seeing that. ideas, best practice, mistakes, talent. all of that, they share with each other. the positively see benefits of global markets. >> the trade issue is a man-made issue. we've had her claim florence here. how big of a risk are they? >> i would see the two stories i see konger because -- hong kong having done exceptionally well. is --s in part because it of his amazing infrastructure. i know it hasn't been smooth for done prettyut it is well. there is also the issue of economic diversity. it helps them get back in recover back to normal. geography is assigned that can emerge

ceo tim cook's job at this iphone event is to give customers reasons to upgrade. apple unveiled three new models today, including the iphone xx max, with the largest screen ever at 6 1/2 inches. it carries the biggest price tag at $1,099. it features an oled screen, a new chip and faster processor that renders immersive graphics for games, movies and tv as smartphones become entertainment devices. >> i think you will see not just an upgrade but also prepping the in-store base of user to take advantage of new services like the new tv service apple will be launching hopefully soon. >> reporter: the show-stopper was the new apple watch series four. it has sensors built into the case and stem that can detect irregular heartbeats and perform an electro card yo gram, a first for a consumer device. it received approval from the fda and american heart association. the watch can determine if a person has fallen and call for emergency help if the person is nonresponsive. >> it is not just a fitness device, it is actually a health-based device, and there are interesting impl

that is what tim cook essay on the earnings call. always leave the u.s. the trump administration has a different opinion and that is why they are proposing these, but the letter does indeed they that the affect key apple products, mostly in the accessories category. the apple watch. they give examples of how it has saved people's lives. applere saying the pencil, which is a stylus for the ipad -- there's also tariffs afecting the mac mini, computer that apple has sold for many years, but has not updated for four or five years. real quickly, what are you most looking for juicing next week when apple unveils its new product? mark: definitely the big new version of the iphone 10 will be the big hot item. lisa: thank you very much. "what'd you miss?" a boosta stocks getting from easing regulations. pot sales are legal in massachusetts, but the product needs to be tested at a lab first. emily chang looks at the process behind it. ♪ the next state in the u.s. to sell recreational marijuana is gearing up slowly. in sales are legal massachusetts as abdul i first,

i think it will keep the ecosystem sticky tim cook is proud. talking about 98% satisfaction rate with iphone users, that's key. he brought it right up at the beginning of the presentation. as he should >> henry, what struck me about the presentation, too, was just its inherent practicality. used to be, used to feel like apple was reaching for this wow factor, and here it was like here's the fun lineup. there's a phone at every price point from 400 something up to 1100 something why not. there's something for you in here figure it out as opposed to my goodness, here's one phone you have to have it feels like a shift the way apple is approaching the consumer. >> i think that's right, jon that's the key point if you look at apple four or five years ago, they were exposed. it was a narrow range. they were at the high end of the market in terms of price in the hardware market, historically it is extremely difficult to maintain asps on hardware products. lot of us thought you would see pressure downward, they addressed it by coming up with a great ra

ceo tim cook unveiled three now models. he told the people that the iphone's max -- iphone max 1 opens new green is. >> biggest screen and battery for an iphone. >> new sizes and functions and better camera and better processor, more memory. it is a big hit for apple it gives consumers new options. >> and that includes a variety of prices for the 7 iphones. the new s max a starting price of eshe latest watch. it has new heart monitoring features. the new iphone s will be available tomorrow. and the bigger ten a max will be available the same day. and the new iphone r will be in stores october 26th. and like the more expensive iphones, the apple watch 4 can be reordered tomorrow. shipping can take place on september 21st. >>> 4:09. 2200 reason toes of trash are the center of these taxpayers. why so many people were smuggling so many cans and bottles into california. >> my god. where are the police. >> people are watching in horror. a child standing on a window ledge here. and there are questions how the police responded. >>>

tim cook announced a new collection of products including frito iphones a new watch. one of the phones will cost you $1100. >> this is iphone 10 as -- 10 "as is" -- iphone 10 s, a liquid redneck display is included, each improves facial recognition software and upgraded photo editing features thanks in part to the industries first seven nanometer chip. >> this is a new era of photography. some call it computational to talk the. not only the sensor and the lens, but the bionic incredible software and the care the camera team has put into creating high-quality photography making images possible now that were not before. >> the up watch also has serious upgrades from the series 3 watch with over 30% larger screens and up to two times faster performance. arguably the most impressive feature is health related. this watch has a built-in electrical heart sensor which means users can now take an electrocardiogram or ecg whenever they want. >> the entire process takes just 30 seconds. at the completion of the recording, you'll receive a heart rhythm classification. >> reporter

we asked tim cook if he's going to make it happen. >>> despite the hype apple stock price spent much of the day hovering down about 1%. it dropped as low as 2% before a slight rebound at the end of the day. >>> cbs news has fired the veteran executive producer of 60 minutes. the cbs news president says his departure is effective immediately. in a memo he said the move was not related to published allegations made against him. the new yorker has reported on female staffers who claim they were some ducted to unwanted touching. he denies those accusations. instead, his firing is being linked to how he responded to a cbs news reporters questions on the matter. she says she was warned about her reporting. she has released text messages between the two of them. he suggested she could lose her job for reporting the published allegations without doing her own reporting to back them up. his firing comes days after the chairman of cbs resign. in his case 12 women weighed-- made allegations ranging from physical to sexual misconduct. >>> a new problem for electric scooters. >> the spike in popu

attempts to do the right thing under tim cook are met with swift retaliation.pple declimbed to comment on claims made in the lawsuit. >>> and 4:55 on this friday morning. the cloud cover we have overhead is going to be slow to clear. by 11:00 later today, you can still see in the morning we're dealing with fog not only in the east bay but along the coast. it leads to a comfortable afternoon. so much cooler today compared to yesterday. our warmest spots only in the upper 70s to near 80 inland. around the bay shoreline, cool this time of year. mid to upper 60s from san francisco. san jose, 76 later today. now the roads with alexis. good morning. >>> good morning, drew. we have not had any major incidents so far. however, we have road work slowing us down in oakland. a full closure at 23rd. they should be done with this very quickly at about 5:00. they are scheduled to pick up the cones. for now, looking at a 15, 20-minute delay. take 580 or surface streets as well. you will be rounded off the next few minutes at 23rd. bay bridge okay into san francisco. we have t

tim cook huddled with trump at a white house state dinner in april urging him to exempt components forthe apple watch and other company products how long will this trade battle last no one knows the one thing that business truly hates is uncertainty back at tom's models tom and yet this is trying to keep calm amid the trade turmoil going to take time for the end result to happen to see if these terrorists are beneficial towards the u.s. or detrimental. now. trumps tariffs taking their toll from tech to choice rob reynolds al jazeera los angeles also joins us now live from beijing and so scott with no talks on the horizon more threats from donald trump to impose even more terrorists is this just simply heading for more escalation at this point. seems to be down that path absolutely you know because we saw the the tit for tat last week twenty billion in tariffs announced by the white house on monday immediate reaction from beijing here sixty billion in response to that obviously the numbers a little bit different but that's because the the trade difference between these two countries eve

: carl, i am here at the apple store in palo alto i am going to step aside so you can get a shot tim cooktion, carl cook is here to welcome the first customers. we caught up to the first customer here at this store. he got here on tuesday night that's some dedication as for the devices, carl, going on sale today, there's new iphones, xs with the 5.08 inch display. starts at $999 iphone xs max. 6.5 inch display the biggest ever for an iphone, starts at $1099. both of those are powered by the new, faster a 12 processor, improved camera technology interesting, carl, camera tech has become a battleground for the makers photos, videos for the new phones will be better. he stressed improved water resistance, stronger battery life, and the next phone call, xr that comes in october, really the question for investors here, what's the mix of iphones going to be in the quarters ahead. that will have a big impact on margins and average selling prices >> seeing tim cook at the front door josh, morgan brennan, jon fortt here at post 9 the cycle is not the cycle any more this fills u

rumors have been flying for beaks what ceo tim cook will announce this year, from a new macbook to a smarter siri. many anticipate they may try to connect with a new audience for a new iphone. >> they anticipate three new iphones. >> the real secret might be a lower cost version of the phone keeping a lot of the iphone 10 design but maybe a little bit aller. >> apple's announcement takes place this afternoon at 1:00 at this time. >> do you know my husband tunes in to this >> yeah, i love it. >> i wish they would bring the smartphone back. compact. >>>e technology may coming to a golf course near you. drone deliveries is already happening at king's walk. this is changing the way golfers get refreshments. with the tap of a button they can get food and refreshments within minutes. still not sure of e beverage cart. >> don't mess up the course with all of your uff. >> yeah. >>> 4:16 now. new video this morning shows at could happen if an active volcano erupts in japan. take alook, this is mounfew g -- fuji and experts believe if it explodes it could affect the tokyo area. it could cause

the ceo tim cook took the stage at the theater in cupertino to announce three new versions of the iphone x. the letter r, s, and the s max that starts at $1100 and will have the largest screen yet and more battery- powered than any previous iphone. the company also unveiled a new apple watch with a bigger screen and newhart monitoring the new heart monitoring features. >> a sold-out concert. they were all there to see and hear bts, the boy band from south korea. the bands said that they paid as much is $700 for a ticket. the cameras were not allowed inside to see the performance. i want to show you the cell phone video of the concert last week at the staples center in los angeles. the man -- the mensing in korean and they relate about difficult issues facing young people today including depression and self-esteem. >> there is always a lot of pressure about how you look. throughout the lyrics, and they tell you that you should look yourself because even though you are not perfect in the eyes perfect you are. >> fans say that they love the diversity. the next stop is fort worth, texas, whe

. >> a lot of times tim cook will show up. apple unveiled three new iphones last week. the most expensive one start at 1,100 bucks. the company's new watch comes with the first ever over-the-counter ecg which can detect irregularity heartbeats. >> a mystery growing longer by the day. what happened to zachary rose? >> i won't stop until i find the truth. it's out there. >> still ahead what, our investigative unit has uncovered about the map's partner, a san francisco sheriff's lieutenant and another mystery that officer is connected to. >> also, you get the robo calls. are you sick of them in the new technology that could timely put a end to scams that cost americans billions of dollars each year. >> i'm chief meteorologist jeff ranieri. it may have been hot and sunny today, but i'll tell you how this storm system will change our weekend. that's coming up in seven minutes. there )s a new twist toy area mystery that involves a san francisco sheriff )s lieutenant >>> a new twist to a bay area mystery that involves a san francisco's sheriff's lieutenant. up man died and ano

you work and sell it that's not the way a lot of companies view this is how it is done here and tim cookhe's not trying to sell what apps you are downloadingme downloading. he's not trying to tell mlb that here is your guy, sell them some hot dogs no not the way it is done >>> guys, another piece of technology news that we follow closely here it is qualcomm and it is apple it is worth a story right now because in the filing of the court of california, last night qualcomm unveiled explosive charges against apple for stealing vas swaps of its confidential information and trading secrets for performing chip sets provided by qualcomm competitor and intel >> a complaint that qualcomm qualcomm -- apple signed when it became a customer of qualcomm. the two companies have embroiled on direct litigations around the globe. yesterday's filing can be seen as the latest of nafta dispute designed to put pressure on apple to settle. donald rosenberg tells me this case stands on its own and would have been filed regardless of ongoing dispute. unlawful used of qualcomm's valuable trade secrets to try to

the company's ceo, tim cook, presented the new iphone xs, an upgrade of last year's iphone x, and a larger. earlier this year apple became the first publicly traded us company to hit a market value of more than $1 trillion. more on this story coming up in asia business report in about 20 minutes' time. donald trump has signed an executive order authorising sanctions against any countries or individuals found interfering us elections. national security advisorjohn bolton says the move is intended to be a broad effort to prevent foreign manipulation. us intelligence officials warn china, north korea, iran and russia have the capability to create problems in the run—up to november's mid—term elections. it's notjust america bracing for a big storm, authorities in the manila are preparing for a catergory 5 typhoon barrelling towards the northern philippines. typhoon mangkhut, which the us has classified a super typhoon, is expected to bring heavy rains and flooding along the philippines‘ northern coastal provinces of cagayan and batanes as early as september 15. the us is considering banning th

. >> tim cook surprised shoppers, fans had a chance to take sophie's with him and talk to him about the new devices.>>> and wall street investors pushed aside fears of an all- out trade war between the u.s. and china. the dow finished 86.52, >>> the fda is warning dog and cat owners about take medications that could give your pet seizures. dedications were found to cause problems in some pets including seizures, loss of coordination and muscle tremors. the medications, the following brand names. all of those medications have been approved by the fda but regulators are now working with the manufacturers to include warning labels on those products. >>> the fog is making a comeback, looks like the cooling trend continues as we had through the weekend, we have the forecast coming up. >>> golden gate bridge officials change lane closures after a frustrating late-night traffic jam. >>> lane closures scheduled for tonight have been canceled, last night closure combined with a concert created a massive backup and since there is another concert tonight officials decided to cancel tonight's plans

tim cook mentioned on the earnings call that wearables generated more $10 billion in sale for the company. the isa analyst says the ecg capacity is a big deal. saying it establishing theff increasingts to push the watch as a serious medical device. apple hoping to establish the watch as ahtinner. for n business report, john for the, cupertino,ca lifornia. >>> the tb ratings company nielsen will reportedly consider selling itself that's where we begin the market focus. routers says nielsen was expanding review of strategic alternative following pressure from hedge fundanagement. other options are being considered, including going private or spinning off parts of the business. nielsen sharesose 1%, 26.72. beauty m be facing pressure from from an investor. thestalrel setays partners equity management owning a% in elf will concern encourage to sell or cut costs. the report added marathon is seeking new additions to the company board. shares rose a fracture shn s to 13 power 44. united technologies was charged with violating the foreignup co practices act byin m the illicit payments in aircraf