ceo tim cook saying apple in time -- and products helped users meet the moment. more on the numbers and analysis. plus, a huge revenue beat for facebook. putting sales of $26.17 billion. growing more than 47%. marking at least nine straight revenue beat for facebook. we have all the details. microsoft president brad smith says google is hurting the open web and may be a threat to democracy. he joins me for a wide-ranging conversation about antitrust scrutiny on big tech as the company nears a $2 trillion market cap. he also talked about president biden's corporate tax plan. it was a big day for tech giants apple and facebook. both reporting after the bell. both reading on revenue. with more on that, kriti gupta and ed ludlow. kriti: i want to show you the tech broadly this with display earnings is not doing well. nasdaq 100 on a three day timeframe, negative the switch. this is after the two days slide. let's see if it rebounds tomorrow. it was enough to lift the s&p 500. i want to show you where the new york thing index is. 0.3%. twitter, snapchat, apple. all of

kara, so you mentioned tim cook called facebook's arguments flimsy what do you think? main argument around this privacy policy for them has been that it's going to hurt small businesses big brand can afford to not have that targeted advertising that their cookies provide. did you buy that argument? and do you think apple's move ultimately will hurt small businesses >> i think it's -- i don't think i'd use the word flimsy but cynical. using it because it looks good and their big, giant artsadverts newspapers but completely compromised and cynical. typical. nothing new from facebook but they'll be fined no matter what laws, more lawyers than anyone else they'll be fine because they have more p.r. people. sure they'll do fine. >> if they're going to be fined why constantly put out the arguments, i mentioned start of the show, put them on the other side of this privacy debate? you have apple and google one side and facebook on the other a mismanage p.r. strategy >> maybe they just don't care. i don't know what to say doing it so long maybe they just don't care as long back

tim cook pulled off a mask he -- there was this whole interlude, i don't know if you have footage ofhis, interlude where tim cook is an imposter stealing the m-1 chip from the macs putting it inside the ipads. it was clever, but it's a lot of attention on the m-1 which signals how important it is to apple they are controlling the entire hardware/software stacks. they made points around how this works together, even if you look at the products not m-1 based, the products relying on other apple products on the iphone this is part of the ecosystem. apple controls it all. apple controls it. that's their message >> yeah, we got you turning into an icon there. let's see if we can get joanna's video back this reminded me of classic apple. the m-1 focus. back when phil schiller and steve jobs would get on stage and talk about the power mac chip versus intel. and, you know, joanna was with us and talking about this yesterday. the idea that it's unclear, carl, where the ipad pro fits versus the mac it got even muddier for me yesterday. they're rolling out these ipad pros with the m-1 chips in

emily: tim cook called it not an upgrade but a breakthrough.is a significant hardware and software and technological development. we can only buy these devices now, but apple has been working on this chip technology for a decade. now you are finally seeing it come to life in the hardware itself. they also unveiled a new apple tv set-top box, 4k video. better graphics, better resolution, and they spent a lot of time promoting the new season of "ted lasso." i know we have some fans of that show. coming out july 23. definitely a validation of their original content effort. matt: but no car. emily: no car yet. apple does keep surprising us. i am surprised that we are seeing this many new devices at a single event in the spring, which i said earlier, they don't have a spring event every year. you never know quite to expect, but some pretty massive updates that we are seeing today. amanda: and you always have it first. emily chang, thank you so much for that. we are back after this. ♪ amanda: this is bloomberg markets. i'm amanda lang. according to m

out with the feud with his company and facebook speaking in the podcast released a short time ago tim cookcing all apps to ask user permission before tracking them cook says his company is giving the user the choice to be tracked or not to be tracked and he is shock there is pushback on this to this degree. kara swisher will have more at 11:00 a.m. >>> to d.c. and president biden's infrastructure plan drawing pressure from the left and right for the $2.3 trillion package. republicans question the size and scope of the proposal. the tax hike to pay for it and the commitment to bipartisanship at the white house >> when you think about infrastructure, you think about roads and bridges and ports and airports that is a small part of the infrastructure package that does so much more than infrastructure i understand the dynamic of taking a popular title and wrapping it around a bill that is a small percentage. it is the difference of a bipartisan easy win or a partisan broad based $2.3 trillion package >> also, some democrats are skeptical of hiking the corporate tax rate they feel raising the ga

bold call from tim cook. he's calling for more regulation of the industry. cook tells cnbc distributor and rico editor on her sway podcast quote, i think privacy is one of the top issues of the 21st century and i think we're in a crisis years ago i thought companies would regulate themselves and sort of get better i no longer believe that, and i'm not generally somebody keen on regulation but i think that regulation is required there comes as lawmakers debate change let me ask you this, julia, is tim cook being a little self-serving here in that apple may have an edge on privacy and section 230 really doesn't affect apple, per se, because they're not publishing content in the way that we think about youtube or facebook or instagram or twitter as a publisher of content. >>. >> that's right. apple separately as made privacy which is a separate regulatory issue really core to its identity i have to remind you that in addition to this regulatory scrutiny, apple is weeks away, tim cook told, weeks away from rolling out its new operating system change. that will pu

for a while people were like, tim cook is a really good ceo. jobs was the genius, the creator. how would you characterize and rank tim cook and what he was done for apple now? gene: he's done exactly what we were hoping he would do. he took over close to eight years ago. what he is done has been great at continuing our operational excellence. he's done a good job of recognizing that there's a lot more that they can do with their existing products. that was a big negative against tim cook. apple wasn't going to get to any markets. that's not the case. we still have not seen a major blockbuster product under his reign. again, augmented reality, those glasses will eventually come to get what they will do with transportation. when you put it together, i would think that he's the gold standard for a ceo in terms of his posture, in terms of the way he delegates, his clarity. i think he really takes that to heart and it comes across in the results. kathleen: i want to iq up -- ask you about microsoft. they had a pretty good quarter. the way this was d

it's hard to live rent-free in tim cook's brain learned that over time julia, thanks. >>> to watch thatce on apple and facebook, upcoming, updates to ios 14 go to cnbc.com/techcheck or scan this qr code with your camera app just scan it and in other facebook news, company says employees can continue to work from home after the pandemic joining other tech companies like twitter and microsoft with sometimes restrictions originally plans to work remotely until june of this we're, however, facebook's hr team says some employees thriving at home and can apply to remain remote permanently apply. last may mark zuckerberg expects 50% of the workforce could be fully remote in the next ten years. >> all right jon, later this hour, tesla shares remain under pressure get you the latest on the fatal crash in texas and whether more regulation could be ahead. >>> next, a ceo, stock up 80% this year alone. you don't want to miss it. everyone wakes up every morning to a world that must keep turning. the world can't stop, so neither can we. because the things we make, help make the world go round. they m

lawrence lawrence this is what tim cooke is saying.s required to be back on the store and compact because i think having more social networks out there is better than having less. we work hard to get people on the store not to keep people off the store. so, i got to ask you what are those changes that he is talking about. >> really not changes are required proven parler was a responsible social media platform. when you look at the analysis that's been done independently the vast majority of the planning for january 6th. the events at the capitol, the disastrous events at the capitol were planned on other social media platforms. we are continuing to moderate. we have always cooperated with law enforcement. we did so in the weeks leading up to january 6th again now unequivocally proven. we have been working with apple to make some tweaks so the system. we have added in some artificial intelligence to help us flag troublesome posts in advance and when i say troublesome. what i'm talking are posts that are specifically illegal incitement.

this is what tim cook has to say. creating jobs in cutting edge fields from 5g to silicon engineering to artificial intelligence, investing in the next generation of innovative new businesses, and in all of our work, building towards a greener and more equitable future." it is in the next paragraph of the press release, "apple is the largest taxpayer in the united states and has paid almost $45 billion in domestic corporate income taxes over the past five years alone." we started this conversation talking about the pr of this going into the news on wednesday when we get the earnings. there it is in the press release. we are a big taxpayer. tom: you are going to see this from microsoft, amazon, and the rest. the answer is yes, big technology is going to fight back and do it like any american aircraft carrier supplier. they are going to put suppliers in all 50 states. jonathan: apple doing that this morning. tom: mike mcglone is in the door. his entourage whispered in my ear, "don't talk bitcoin this time around," becau

those of the big areas i am looking at with the rest of tim cook's leadership. all that comes to pass, it will be an exciting five years that he continues to run the company. mark gurman, as always, thank you for joining us. the time, we got breaking news. president biden's aid says april 12 is a summit with various companies to discuss a chip shortage that we have been talking about for weeks on this show. president biden and his aides saying april 12 for a summit to discuss the chip shortage with various companies, companies invited to this meeting include samsung and gm. according to bloomberg sources. we will bring you more headlines as we get them. still ahead, in a pandemic world where more transactions are occurring digitally, financial climes have surged. we will -- fights financial crimes using ai, and an impressive new funding round. and a reminder to stay with lumber for our special programming around the u.s. jobs report friday. martin walsh, labor secretary, joins a panel of economic experts friday morning. this is bloomberg. ♪ emily: as the world u

what do you know about tim cook's desire to have employees back in the office?nning, the push was to get apple staff back into the offices as soon as possible, and apple has not really talked about this. but there have been apple employees still at their headquarters and offices around the world for essential functions from the very beginning, all the way from march and the height of the pandemic. and they are using a four phased approach to return people to the office. phase i was the essential workers who were there from the beginning, and right now the company is in phase two, that means some employees are able to go into the office if they would like and work during certain days of the week. there is yet to be a full force approach to push everyone back to the office. i am expecting that to happen as early as the end of june into july after the developers conference. emily: meantime, it is apple's 45th birthday and tim cook sent a letter to the company that you obtained. he opens talking about the making of transformative products that redefined technology,

>> of course lots of ways to track people the issue, tim cook talked about, track within your own appnt to do they can. if they don't, they don't. not a particularly powerful argument i agree with jon on this one what they're trying to do say this affects our businesses and we've had this great time chasing you all around the internet off our apps even. now we can't do it maybe the gig is up. we'll see. one of the thing facebook and others relied on many years not as innovative, inertia people are like, fine. just say yes they may be more powerful. may be a more powerful force than you imagine here. i don't think people are dieing to get great ads anywhere, on facebook i think this argument about small businesses is a difficult one, and the issue is we, the only places to advertise are two companies, facebook and google maybe that's the problem. so there's all kinds of issues here i think facebook is pointing to that maybe they don't mean to be doing while they're doing it. >> fallback argument from facebook's side is that apple is treating third parties differently than it's treating

tim cook hasn't talked tab much.n interesting affect on the product line, i think, not dominated by cpu by much interesting to see how apple differentiates the product by display technology, by memory, by storage, by the software itself. >> yep and the degree to which they pass that baton on to developers, jon. you talked about this morning on "squawk. sticking with apple, bring in bernstein's reporter to talk about the quarter and the stock. i think -- you put it best said it really doesn't get better than this, but more serious point that it might have been too good. can you explain? >> sure. no you're absolutely right. a fantastic quarter on every single dimension. but we do think that apple is benefiting from consumer spending shifts through the pandemic consumers were not going to restaurants. they weren't traveling they were staying at home, working from home and learning from home. that's apple's sweet spot. sold a lot more apps and ipads because of that. had more money to spend on more, on the highest priced

take look at this. >> in the white corner, apple ceo tim cook! the facebook ceo, mark zuckerberg! [ bell ringing ]. >> well, folks that's going to leave a mark pun intended >> boo >> i like that better than the elevator pitch that's really good >> you like it i brought these guys, too, today. i put some makeup on them. they're ready for air. i know you were having a hard time booking both of them together, so here you go sorry, producers >> yeah, i can't wait to see if there's a round two. >> yeah. and i did this honestly to help people explain, to help to explain to people what is coming with this ios update it is very complicated, what shapg bis happening behind the scenes, what it is doing behind and with your data. the heart of this is really an explainer of what is happening when we get the update probably sometime this week or sometime next week. >> yep joanna, thanks for helping us set up the event later on today. we will talk to you later. joanna stern of the "wall street journal." >> see you soon. >> love the action figures >>> meanwhile

in large part because apple ceo tim cook is a very prominent and outspoken social progressive. anytime there's a social justice issue in this country, tim cook can be expected to be the first to speak out. the first to write an op-ed and pledge shareholders money to address the problems, so he gets a pass. apple is considered one of the darwin's both for the social activism and its environmentalism. apple claims to be the corporation itself is a zero net carbon corporation they produce no net carbon. but when you take that trip across the pacific ocean to the people's republic of china, you find that the social justice aspect of tim cook's personality tends to disappear because they need the chinese communist party because it is the second largest market and because it is the home to all of its manufacturing. additionally, what you will find is that the overwhelming majority of the energy used to design and produce market and distribute apple products is not used by apple. it's used by the subcontractors that are headed in taiwan and that don't have quite the pressure to be as

tim cook versus mark zuckerberg, and your digital life in the middle. >>> plus a test concert in covid. the coming cicada swarm. >> announcer: live from cnbc, the facts, the truth, "the news with shepard smith." >>> good even, americans will remember this day as a turning point. a key step toward getting things back to normal, or something like it, and the most significant shift? covid guidelines yet fully vaccinated americans do not need to wear masks outdoors anymore, unless you're in a big crowd. that's the updated guidance from the cdc. the agency suggests people who are not vaccinated can go outside without masks in some situations president biden said the new recommendations underscore the progress we have made as a nation, all of us, in beating back covid >> the cdc is able to make this announcement because our scientists are convinced by the data that the odds of getting or giving the virus to others is very, very low if you have both been fully vaccinated, out in the open air >>> right now 26 states plus d.c. have mask mandates in place. today, though, governors in several sta

tim cook of apple and mark zuckerberg of facebook are in an ideological and commercial argument about. and it's coming to a head with apple releasing the latest update to the operating system on its iphones, what is known as i0s 14.5. until now, if you own an apple phone, all of the apps you have downloaded have automatic access to something called your unique identifier for advertisers. this is a building block of digital advertising allowing companies, if they want, to track your activity across other apps and so build a detailed picture of your behaviour, your location, interests, spending habits and much else besides. with i0s 14.5, apple is going to flick an enormous digital switch and only allow companies to track your activity on their own apps unless you give explicit permission. in other words, presumed consent will be no more. facebook has launched an extraordinary pr campaign against apple, taking full page adverts out in us newspapers saying these moves will limit small businesses wanting to run personalised ads to reach customers effectively. they argue apple, currently w

they seems to me to be quite a big disagreement about tim cook of apple and mark zuckerberg about howere we are moving to a word in which privacy is pete something people care more about and something precious may be lost if we do that. i spent the last decade worried that people didn�*t care about privacy. as i watched these other platforms grow past reddit. we are 16 years old so we are as old as all of them and older than many of them. and we cared about privacy to such an extent that it probably hamstrung our business for a while. probably stunted growth, to be fair. so, i watched these companies grow and these companies and i thought man, maybe we are just this weird corner of the internet that is too idealistic for our own good. maybe these customer, users don�*t care. because i see all the information they�*re revealing on these other platforms, maybe they don�*t care. it turns out they do care, theyjust didn�*t know what they were doing. and when they learned what was happening with their data and who it was being sold to and how it was being used, they were very, very upset.

we saw this with president trump, particularly with tim cook. earlier this week, apple put out a statement. they said in the last five years, no one, no corporation has paid more taxes than they have. they talked about their five-year commitment, the jobs they'll create. amazon just said yesterday in the earnings report, we're going to add another billion to how much we're paying people. they're on something on an offensive as well. they don't want taxes to go too high. they don't want them to be too high. at the same token, these taxes would hurt jeff bezos. he has accountants and lawyers. it will hurt the person that comes and fixes his faucets. it will hurt the small business owners. they'll have to past the coast on to the middle class america. so you know, while they want us to be competitive because these companies want to grow. right? when you get to a certain point, it's not even necessarily about the numbers per se as long as you're number 1, as long as you're growing. bezos wants to be more than that. he's looking for his next venture.

the company does not provide formal guidance at this time i had a chance to speak with tim cook about the quarter on the iphone, he said that the iphone grew 66% it was driven cook said by strong demand from the iphone 12 family the iphone 12 is the most popular iphone but we had extremely strong results in iphone 12 pro and promac the carrier deals are super charging the demand in the u.s. and it's highly competitive marketplace. you see iphone doing extremely well around the world. to that end, cook also talk node about the trends and themes he's seeing in china, we're seeing strength across the product line but mac, ipad, wearables and home accessories did well. the conference call is kicking off right now, melissa, we'll bring you the headlines as they come. >> thank you very much, josh lipton >>> well, the stock is up in after hours and for the year the stock is up about 4% tim, is this going to be enough to prove to investors that the stock should go higher >> i love the service revenues and i love the places that we were concerned about, or there could be concern if it's china

. >> josh lipton has comments from apple's ceo tim cook. >> i had the chance to speak with apple's timphone, $47.94 billion this the quarters about expectations of $41.4 billion from the steet tim cook told me iphone grew 6 of% driven by strong demand for the iphone 12 family its most popular iphone. extremely strong results in the iphone 12 pro and pro max. in the u.s. it is a highly competitive marketplace and you see iphone doing extremely well around the world to that point i also did ask tim cook about the things he's seeing in china. he told me we are seeing strengths strength across the product line iphones did well, mac, wearless and accessories also did well. we had the top two selling mart phones in chain. cook saying we are seeing strong first time buyers on the mac it to run just south of 50%. in china he tells me it is higher, around two thirds people preferring to work on the mac. >> value comments from tim cook. edly, 6% growth in iphone. you heard come describe momentum in different parts of the world and different parts of the portfolio. not just in the phones what is

tim cook of apple and mark zuckerberg of facebook are in an ideological and commercial argument aboutuld be. and it's coming to a head with apple releasing the latest update to the operating system on its iphones, what's known as ios14.5. until now, if you own an apple phone, all of the apps you have downloaded have automatic access to something called your... this is a building block of digital advertising. it allows companies, if they want, to track your activity across other apps and so build a detailed picture of your behaviour, your location, interests, spending habits and much else besides. with ios14.5, apple is going to flick an enormous digital switch and only allow companies to track your activity on their own apps unless you give explicit permission. in other words, presumed consent will be no more. facebook has launched an extraordinary pr campaign against apple, taking full—page adverts out in us newspapers saying these moves would limit businesses wanting... they argue that apple, currently worth over $2 trillion, that's nearly three times facebook�*s value, are motivate

well apple's tim cook at tesla blackstone stephens wants men and a bridgewater's raid will word their listening to. china it wanted to use this opportunity to show that while comes all foreign investment into the country and it does so many foreign businesses have to grab this opportunity when that in the investment china is searching this year with the amount of actual foreign investment used in china in the 1st 3 months of 2021 up nearly 40 percent year on year but let's not forget about nike and adidas boycott overseen jones cotton controversy that clearly they won't tolerate companies which bite the hand that feeds them are growing as an issue between china and investors so i want to ask you the climate has been seen as an area of cooperation with a few areas of cooperation perhaps between the u.s. and china did you get any sense of that from the speech. or nothing much was said but they foresee stitch china and the united states issue a joint statement on dressing the climate crisis and it is said that john kerry went to china to persuade him to attend the climate summit and just

if you could talk to tim cook about that for me that would be great. tom: $489 for a watchband.ou know me. jonathan: what happens to this conversation? thank you sir, thank you very much. tom: this is important. we are going to apple earnings and its daily margins and ipod and all that. the use of cash like you mentioned through the morning he's just extraordinary. >> there's a big change at alphabet. they are still going to invest a ton of money into that company as well. that won't be a major shift. but the buybacks and the capital returns, that's what's amazing about apple. when tim cook came on board we talked about innovation without steve jobs and he turned it into a balancing machine, capital returns machine. tom: i mentioned the watchband and i get in email, what is that about? he thought i was trashing on economists. i couldn't get a straight answer out of willpower. -- will power. jonathan: you are punchy this week. what's wrong? who upset you? tom: i'm feeling good. jonathan: this is the good version of you? that is worrying. lisa: not to take a conversation away, but

the idea that tim cook or any of those other ceos are morally outraged by voter i.d.uirements and expanded early voting, it's laughable given what they are doing in china. they obviously care more about the billions they are raking in courtesy of the ccp then actually championing human rights. so why are they bashing georgia? it's simple. they fear the left more than they fear you. >> we must also hold corporations accountable for their silence in this debate. let me make it plain. we need corporations to get off the fence and speak up in states still considering this coordinated attack on voting rights. >> this is what corporate responsibility looks like, the insurrection era. >> laura: oh, please. fan of telling companies to fight for election fraud or face harassment and boycotts. stacey abrams and her intimidation squad. they are all thrilled about it. the sad thing is it's working. ditto for hollywood. after director james mangold pledged to not direct another movie in georgia, "star wars" actor mark hamill responded on twitter with a hallelujah. may the force be

have to compete with each other for the very kind of sort of high end, well paid tech jobs that tim cook will be creating there. >> i guess it just works that well because apple wants the workers as much as the workers want them. they would stand todynamic thanks so much >>> coming up, i've never seen it so frenzied that's what one expert says. we'll look at what kcompanies ar getting top dollar for their shares >>> clubhouse has attracted the attention of a very lucrative group, the nfl we have the details ahead. take a look at shares of spotify. they raise prices on u.s. family plans by a dollar a month to 15.99. they raising prices on several plans in the uk. spot up neearly 4%. we're back in a couple ♪ ♪ ♪ cisco. the bridge to possible. want to save hundreds on your wireless bill? with xfinity mobile, you can. how about saving hundreds on the new samsung galaxy s21 ultra 5g? you can do that too. all on the most reliable network? sure thing! and with fast, nationwide 5g included - at no extra cost? we've got you covered. so join the carrier rated #1 in customer satisfaction... ...and

decisions -- tim cook quoted martin luther king jr.sses face pressure from their customers to take a stand at least not to stand back. companies face pushback from both sides, from the left not speaking up and doing more to address fundamental unfairness in american society. push back from the right for speaking too much. last week a show of force from hundreds of companies united in the voting restrictions. others paused all political donations. it's fine line to walk here, some companies are criticized for not taking a stance on china but they weigh on u.s. domestic issues, broad agreement this is a reckoning in america. >> they were all here this last year, they're not in a vacuum and the people who run these big corporations went through the same thing that every other american did through the last year. >> these statements were all ready within minutes of the verdict. >>> a judge has decided to keep a capitol rioter in jail in part because of former president trump, what trump said and what he keeps saying that influenced this jud

is standing by with what we can expect >> we don't know what coming but the report suggests that tim cook's company could announce new hardware today the ipad has been a true bright spot ipad revenue jumping 41% the key question, ha does growth look like as people are vaccinated and now return to school and work. it's not just the ipad perhaps apple could add the new in house processor idc saying mac shipments search 112% to 6.7 million units in q1. apple could announce a new paid subscription option within its podcast app. that's according to journal that will allow listeners to compensate directly. emphasizing new digital services and capitalizing on a popular trend. this year e marker saying nearly 118 million americans will listen to a podcast, at least once per month kelly, back to you >> thanks and we'll see you again soon as we track th casey newton is with me now. steve, there's a lot of spaeksp speculation. they call this spring loaded >> it's really the services front that i'm interested in especially apple tv which has been faltering since it launched at the end of 2019 if you as

intensive care nurse tim cook has also noticed that. among men of now in this 3rd wave it is particularly noticeable that the patients are getting more seriously ill and they are ill for longer and also they need a lot of care that means the situation is very challenging and very stressful for us you really need time to relax when you're off work. but it is not just the sheer increase uncovered patients that worries the teeth that patients health is deteriorating fast and this 3rd wave of the pandemic they are also an effort to get them before probably also because most people over 80 years old have already been vaccinated and. the everett age is now much younger compared to the 1st or 2nd waves and we see that very clearly we don't really have any patients who are over 80 years old anymore they're almost non-existent would you know to what extent german hospital capacities average varies greatly from region to region some of ready completely for others are still coping one thing would help more vaccinations one of them for goodness kno

apple's tim cook tweeting justice for black people requires radical change in the structure of society. aoc says it is not justice and the system is not working. my opinion the chauvin's trial showed the justice system did work but the threat of urban riots remains in place and that is not good. thursday april 21st, 2021, "varney and company" is about to begin. ♪♪ stuart: we are up and ready to go. other headlines we are watching today. the governor of arizona will send 250 national guard troops to the us-mexico border just as he declared a state of emergency in six border counties. displayed unemployment falling america's poverty rate reached the highest level since the pandemic began with black poverty close to double the overall rate and child poverty soaring. the plan for the european super league is on the brink of collapse, 12 europe's wealthiest soccer team signed up as founding members of this new leak but prime minister boris johnson has promised to, quote, thwart the soccer cartel. his words. check in with money. where are we now? i see red ink. not that but it follows some l

tim cook has been really neutral on the biden presidency since biden took office.ou may remember he called out president trump on certain items throughout the course of his presidency, but since biden has taken office, we've only really had one incident where he said we don't get involved in politics. we are only interested on policy. that was a good spot on tax in the press release because that's one policy they are clearly very conscious of. guy: in terms of how this fits into the narrative around chips as well, intel making a big investment into the united states, looking for more in terms of government assistance, what is apple doing? how much of this is software? how much of this is hardware? how much fits into the idea that the u.s. needs to produce chips at home, and apple is starting to do that for itself? maybe it wants to do that to mr. k as well -- maybe it wants to do that domestically as well. ed: we are not able to quantify that, but what has happened in the last 12 months or so is that apple has, like other big tech companies including google and ama

ceo tim cook will host the virtual event called "spring loaded."mong the products rumored to be unveiled, a new i-pad pro, a redesigned mcí in multiple colors and a new pod service. mcdonald's is partnering with bts for its latest meal. it's the traditional 10-piece mcí nuggets meal, it comes with two more dipping sauces, sweet chili and cajun, inspired from the south korean locations. the bts meal goes on sale worldwide next month. and that's your cbs money watch report. for more head to cbsmoneywatch.com. at the cbs broadcast center, i'm diane king hall. >>> happening today, marin county could be hit with mandatory wrixes. the marin municipal water distribution would be the first big bay area water district to make such a move. if passed, people would be only allowed to water their lawn one day per week. washing cars and refilling swimming pools would be off limits. fines could be up to $250 and it would start on may 1st. >>> on to fire watch, crews are battling the turnout fire in mendincino county. it is burning between ukiah and booneville. so

we also talked about china where revenue jumped 87% tim cook saying we are seeing strength across the did extremely well. mac, ipad, wearables, home accessories did well we had the top two smartphones in china is that demand being pulled forward or is something significantly changed here in how people are thinking about work cook telling me it's hard to say. it appears many businesses are going to be in a hybrid kind of format remote work maintains a high level of importance, post pandemic apple, like so many companies is dealing with this historic chip shortage, seeing supply constraints that will impact ipad and mac sales the drop in quarterly results will be greater than usual morgan, back to you. >> josh lipton, great reporting as usual certainly interesting when you see qualcomm results as well the fact that the 5g smartphone revolution is upon us. we're shifting gears another big company coming to market, endeavor set to make its debut on the new york stock exchange let's get over to dedeirdre bosa >> good morning to you, what a journey z it has been. you pulled your ipo in 2019

. >> joanna, tim cook has talked about privacy being a generational bedrock for a long time do you thinka marketing line and they are now voting with their feet? >> i think it's both i definitely think it's both one of the things they introduced today or updated today was this day in life of your privacy or day in the life of your data it maps out so well how these apps are taking our data and just tracking us in many ways that many consumers were not aware of but it also then recommends a lot of apple products that are safer and more respectful of our privacy which is absolutely true, but is a big marketing point for apple products >> interesting how does it move the needle overall in how we talk about privacy within tech at large for example, i've seen some reporting that suggests android tracks you at a multiple rate of some apple apps but until they move do we actually get anywhere as a whole and do you think they follow it to some degree >> look, i mean what apple does is industry leading. they may only have half of the operating systems smartphone in united states but the most impo

ceo tim cook saying apple in time -- and products helped users meet the moment.on the numbers and

. ♪ ♪ ♪♪ liz: ethan hunt meet tim cook.ip worthy of "mission impossible," all kinds of back flips to steal apple's m1 chip from a macbook to put it inside other apple products. uses those little tweezers there. now, in the climax -- this is the big moment -- the thief rips off his mask to reveal none other than ceo tim cook. there it is. [laughter] a clear message throughout the event, from now on even apple's chips will be home grown. apple's stock, let's get to it right now. absolutely no surprise that we're seeing it pull back by about 2%. but as cook and company seem to stress over and over during the hour-long spring-loaded event, the m1, that chip, makes everything go from upgrade to breakthrough. intel's stock, which used to make the chips that powered apple's computers, did hit session lows pretty much right there at the moment, down 1.6%. and guess what? a lot of the other chip stocks are following intel down. now, from ipads to i macs to a rainbow of accessories, which unveils did we see this afternoon will be the

intensive care nurse tim cook has also noticed that. a man acted in a documented now in this 3rd wave it is particularly noticeable that the patients are getting more seriously ill and they are ill for longer and also they need a lot of care that means the situation is very challenging and very stressful for us you really need time to relax when you're off work. but it is not just the sheer increase in cost of patients that worries the team that patient's health is deteriorating fast and this 3rd wave of the pandemic they are also an effort to get them before probably also because most people over 80 years old have already been vaccinated. every age is now much younger compared to the 1st or 2nd waves and we see that very clearly we don't really have any patients who are over 80 years old anymore they're almost non-existent if you would you know to what extent german hospital. these average varies greatly from region to region some are already completely full others are still coping one thing would help more vaccinations one of them for