we will hear from possible republican candidates, newt gingrich, rick santorum, tim polente, and herman kane. i will will hold the first caucuses in early 2012. our live coverage will start at 8:00 eastern here on c-span. : we want to welcome back frank luntz, who we have seen on the fox news channel. hes the author of "win -- the principles that take your business from ordinary to extraordinary." welcome back to be at c-span -- to c-span. guest: it is great to be a c- span. i am glad you are the one here. host: we have the third week of demonstrations going on. the issue is collective bargaining. how is the governor performing? guest: when you call a collective bargaining rights, the public wants to protect it. when you speak about the right of individuals to reject or join a union, then he is winning and the union is losing. this is one of those where how you frame it, the context, determines who wins and loses in the court of public opinion, and why words matter so much. when we get a phone calls, whatever you take, you will hear their context, their framing. in the end, the pson who fram