still with me is tim o'reilly of o'reilly media.t to talk you about your big conference coming up the second week of november. you have great guests, but some other people on the list, but how do all of these people relate to each other? what do they have to do with one another? >> everyone is wrestling with the impact of technology on the structure of the economy and the nature of work, and this is a time for us to figure out how you take advantage of disruptive technology, how do traditional companies do this rather being steamrolled by the technology and how do we as a society come , to grips with all the changes of the on demand economy, artificial intelligence, robotics, increasingly affecting jobs and company structure? this starts by understanding what these disruptors are doing, what policymakers are doing to respond and how we think about , the future. how we build the economy we want rather than have it come at us and we don't know what to do. emily: what is the one take away that you want attendees to leave with? >> i wan