. >> it's the brainchild of tim westergrand.mer rock band member that a few years ago had trouble financial backing for his internet radio station partly because the idea seemed so out there. radio station based on something the music genome. >> it's kind of like musical dna. it's musical attributes. everything from melody and harmony and instrumentation. we have broken music down. >> translation, they analyze die bie day or mostly musicians by night. they dissect songs note by note to expand the database of more than 800,000 songs. a database that is able to predict music individual listeners will like. >> a lot of people don't know anything about the genome project but what they know it nails the selection for them. >> there is now more than 80 million registered users. the company is now moving into the car stereo business and it just announced plans to go public and issue more than a hundred million dollars in stock. >> so this is your side of the computer screen. all you need to type in the name of the artist. we'll try fra