back in 2000 our founder, tim westergren, had the idea because he had been a composer for film. and when he went and talked to directors that he was supposed to compose film scores for, they would always tell him they wanted something that sounded like this meets that, or, you know, some kind of sound that they had in mind that they would reference off an existing musician or a band, and he would go back and try to create something like that. and when he decided that he didn't want to be a music, film composer anymore, he instead thought, wow, won't it be interesting if you were able to walk into a record store, and when you knew you had an artist or a band that you liked, but you didn't know a lot of new artists that were breaking or anything like that, if you could walk up to a kiosk in that store and punched in the name of a band that you liked and you put on the headphones, and that kiosk could tell you or play for you samples of songs from other bands you might also like because you indicated that you thought a particular band or artist was a favorite. and that was how the