it's a familiar theme from toronto to timbuktu., this type of business transaction has come to define the age we live in, and its consequences, good and bad, are onlyjust beginning to shake down. jen copestake has been looking at some of the most influential thinking in what is being described as "surveillance capitalism". we freely give out our personal data every day through the apps on our phones, conversations with smart home assistants or other so—called smart devices like toothbrushes and vacuums. it seems like an inevitable and perhaps even cheap price to pay for living in a digitally connected world, giving us access to free services, like google‘s search and maps, and social media sites like facebook. but the data we are giving away for free about our everyday lives is very valuable, and its exploitation is the basis of a new economic paradigm which author shoshana zuboff calls "surveillance capitalism." she presented her book in cambridge, also known as the uk's silicon valley. what surveillance capitalism does, is it cla