we're using the hashtag timetoread reminding people about why we make time to read, the importance of making time to read. so you can surgery time to read on -- search time to read on any of your platform, you'll already see a bunch of people talking about what it is they plan to be reading that saturday, and you can share yourself using that, what you'll be reading why you're excited photos of you reading maybe with your cat snuggled up on your lap and participate in the larger virtual community that way. >> host: now, there is a money aspect to this as well. what is that? >> guest: there is. we, sort of similar to how people do walk a thans or run a marathon for charity, we're inviting people, it's optional but if you wanted to consider raising money for the national book foundation. the national book foundation is most famous for the national book awards that they give out every fall in fiction, nonfiction and poetry. but they also do incredible work around the country bringing everything from, you know literacy training, tutoring, home libraries, authors to speak to kids in needy