. >> you know, only timex can take such a licking and keep on ticking. >> reporter: you might be surprisedive and well in pennsylvania. >> one analogy that i use is the brooklyn bridge. it was built during a time, what were they doing with the brooklyn bridge? it was horses pulling carriages over it. >> reporter: watch maker roland murphy meticulously designs each of his hand crafted watches to stand the test of time. >> imagine if they bit the brooklyn bridge to just carry the heaviest wagon of the time. it wouldn't be standing anymore, would it? basically that's how we build watches. >> reporter: murphy's team pieces are links to the past. his signature watch, the pennsylvania turbion, features technology that was first inventedded by french watch maker abraham brijet in 19th century. murphy makes men's watches by hand, the old-fashioned way, using engraving machines that are a hundred years old. back then, it was considered feminine to wear a wrist watch. men carried pocket watches, like these. on display at the national watch and clock museum in lancaster, pennsylvania. in fact, it too