>> guest: i would put it in timothy leary phrase, tune in, turn on -- i'm going to forget his lingo. there was a sense in the '60s which many of our listeners or viewers may remember that advertising was the devil, commercialism had room in television, had ruined radio. it was time to get away from the big corporate speakers and spend more time with family, sitting in circles with guitars, with each other. the basic tenets of hippie dem met turning away. timothy leary, i spoke about them at the beginning, he really believed the point of the counterculture was the move away from commercial sources information and advertising worst of all and move us towards a sort of spiritual direction. he used a lot of ellis did you get there which didn't count on. he believed it, this was a technology that that will deliver us from commercials and advertising. turned out to be more odd, didn't take off quite as much as he thought. but they really were about an intentional revolution. to get back as to how these revolts happened, sorry to get into it but i would just say, advertising has never reall