here with us now is tina brown, founder of tina brown live media.ite house correspondent for politico is mike allen. the politico playbook, let's start with that. campaigns are targeting voters. political tv ads will now be able to target specific house hoe holds in some places. explain and that sounds scary in some ways. >> this is how much the state-of-the-art in politics is changing even since the cutting edge obama campaign of 2012. back in 2012, the idea was to find specific shows that persuaded voters to watch and chris christie used in this his re-election campaign. last year, he found that friday night wrestling was a great place to find persuadable voters. this time now, starting next month in a partnership between directv and dish network, 20 million homes where they can have a specific voter viewer picked out so it doesn't matter what channel or show you're watching, they can pick you out if you're one of those persuadable voters that campaigns want to reach. they examine cable companies will start to offer this pretty soon and it's not v