plus i talked life super star sisters erika and tina campbell. to hear about all of this. >> let's do this arlington bethesda and southeast d.c. in three, two, one. the 10a starts now. >> ♪ >>> it's always a good day we can start in the cafe with ar aroma. lisa diva chef she's a hell's kitchen all stars. look at this. >> delicious and nutrition. >> right. she's a nutrition specialist and expert. body builder. these going to work it out for us in the kitchen and at the g gym. >> yes. >> show us how to get that. >> pow pow. gun show. >> what? >> she's got attitude, too. you belong in the loft, lady. welcome. all right. you guys hungry. >> she's making salmon, hmm, some quinoa i believe. >> my gosh, i know. >> great food. great energy sounds like a good day. doesn't it. >> yeah. thanks for staying with us for the 10a. before we check what's trending let's look at what's making headlines. for that we he enlist the lovely and talented allison seymour. breaking news. what's going on. >> ugly news to get to first. another act of racism at american unive

campbell's soup sinking 22%. all these names taking a hit off amazon's acquisition of whole foods. now a new disrupter to the space could spell even more trouble. tina shark, welcome. >> thank you >> there are so many people, consumers are willing to buy generics at this point what kind of edge do you have over a kroger that also has an in-house brand >> we're a brand, ironically, n unapologetically a brand we're first a community. when kroger's has that, they're comping that off a national brand, a house brand engineered for price. at brandless, we build everything for quality all of our food is non-gmo, most of it is organic, our beauty is clean beauty all of our product are across the board sustainably sourced. everything we're doing is better for you and all at one fair price. everything at brandless is $3. >> no matter what you buy? >> sometimes two for three and sometimes three for three. you don't even need to bother checking prices. it's all $3. >> how do you do it so cheaply >> we do it so affordably because we eliminate the brand tax. we're not working with the old system of getting enough factory, then the markup, distribution, marketing