. >> hoping to get beyonce to come out of her shell, matthew and tina knowles sent their daughter too. >> harder, harder. >> when you first saw her and she first came in, i mean, did you even notice her? >> what i did notice about her is that she was very shy. you ask her what's your name? beyonce knowles. you could barely hear her. i said, can you say it for me again, sweetheart? beyonce knowles. >> but on the dance floor -- >> beyonce would dance so hard that she would lose her costume pieces, sometimes her hat would come off because she was fierce. >> it was here that beyonce created her now famous alter ego. now, that's sasha fierce. that's who that is. >> when she got on stage she became a different person. >> but no one knew beyonce had a secret. >> i hummed a song and she finished it. and it blew me away. and i stopped and i told her, sing it again. she wouldn't sing it again. once again, she was very quiet, very shy. and i promised her a dollar. she sung it again and i was floored. her parents came to pick her up and i said she can sing. she can really sing. >> a multimillion