emily: tina sharkey, thank you so much for stopping by. founder and co-ceo of brandless.o have you. coming up, we get back to the story of the moment, apple earnings. tim cook just said tariffs risk unintended consequences. he said none of apple's products were directly affected by the first three rounds of tariffs. he said he is still evaluating the fourth. we will talk more about that next. this is bloomberg. ♪ emily: clouds are gathering over tesla ahead of second-quarter results wednesday. analysts published notes striking a cautious tone. concerns are growing around cash flow, production targets, and gross margins. it leads to one central question, is tesla a real car company? >> elon musk says tesla is a real car company, but some analysts have doubts. let's break it down. tesla is worth more than ford with roughly the same market cap as general motors and is nearing its own production targets. at the end of june they made nearly 7000 cars in a single week, a little more than 5000 were model three. at that level they can be profitable in the third full quarter. anal