kqed's marisa lagos sat down with the ceo of brandless, tina sharkey. -tina, thanks for coming in.thank you so muchr hav. tina sharkey. -so, everything at brandless is $3, which is very low. tell me what kind of products we're talking about. the whole idea of brandless was to create a simple, organized, edited assortment of the things that you love, from chips to crackers to cookies, you name it. and then in the essentials -- so, ornic spices or organic all-purpose flours and baking mixes -- as well as personal care -- so luoride-free toothpaste,sent. -was there a particular momen that sorof drove you to create this brand? you've been in business for a while and done a lot of other things that are pretty different from this. -yeah. i would say what's interesting is, it all started with my co-founder. ido leffler and i decided that we actually wanted to change the world together w . and we were both doing lots of other things at the time, but we said, "let's carve out the time and the space to actually figure out what's broken and what we want to fix." i came from building communiti