to hear morebout her company, co-founder and ceo tina sharky joins me. c thanks foing in. >> thank you very much for having me. >> so everything at brandless is $3. very low. tell me what kind of products oh're talking about. >> my gosh. first of all some are two for three, some are three for three, to be clear. yes. the whole idea was to crea a simple, organized, edited assortment of the things that you love from the snacks, whether they are all non-gmo, mostl organic, lots of vegan, lots of gluten free, from chips to crackers to cookies, you name it. and then in the essentials so organic spices oregon ganic all-purpose flours and baking mixes. extra virgin organic olive oil from italy. ganic coconut oil. >> and beauty products -- >> we have clean beauty. everything doesn't have the things you don't want, no phthalates, not animal tested. personal care, toothpaste, essential oil, mouthwash -- >> how do you keep the price s low? >> it's funny you said we're the ant anti-brand. we're not really, but we're redefining what it means to be a brand based on tr