looking said how i look on tinder and how i look at tinder. you get it. people look different in their profile pictures. >> it is ridiculous. i met a girl and she was amazing in her photos and i met her and it was a different person. that's who she was. >> she likes dogs though, right? >> it is interesting. it is interesting she looks like joe mackey. he said he actually september me a couple of photos and he said this is what the girl sees when she wakes up in the morning. >> dagin, women don't look their best on tinder? >> i am impressed you may have shoulder hair. >> the rumors are true. >> have you ever met somebody who when you met their girlfriend they showed the photo and you made them and you have to fake like you find her as attractive as she appeared to be in the photo. >> i have never done the app dating. i came from the age where you walked up to a woman and asked her to be your date. >> is there one decent picture of khalid shake mohamed out there? >> he was having a rough night there. the young ones were not far off from sam morell. >> this

it was like, all right, do you take this no longer being onn tinder? before we could even finish, nathan had already deleted, pressed the x button so it was gone. >> rorter: they're now engaged and the rest is tinder history. >> do you have a ring? >> we've got a ring. >> reporter: jess cass hoping for the same happy ending but having a hard time mastering the apps. >> the swiping left and right, i couldn't just base what i wanted just looking at a picture. >> reporter: so laurel house, a los angeles-based love guru, is coaching jessica via skype on how to turn her online matches to real-life dates. >> the expectation on an app is immediate gratification. instead of just dismissing him you need to teach him, this is my expectation. on swipe d dating apps. butou have to make sure that you take control of the app. >> reporter: to do that she advises, insist on talking, not just texting. >> you want to have a phone call before you go out so that you can talk to them, you can get to know them a l little bit, before you meet them i person. >> reporter: next

tinder, hinge, bumble, where users determine attraction at the blink of an ey good guys out there but it's up to us as women to require them to be good guys. >> reporter: simone is host of "love at first swipe."ecret sauce to successful app dating is personal branding. >> that's not the message, i'm guessing, that you want to send to potential suitors. deep relax, take a deep breath. decide what you want. decide three things you want tor personality. that's all you need. if you know you're creative and love to be funny and love to cook, great. how long we incorporate that in your profile? >> these things. >> reporter: on the show she and cohost clinton kelly give struggling online date areas makeovr dating profile. >> reporter: both online -- >> whoo, girl. >> reporter: and face to face. >> we need to replace that with whatever you want it to be but it needs to be>> reporter: the intervention is geared up with one thing in mind, attracting perhaps less quantity but higher quality ating apps have plenty of critics who say they're superficial, promoting easy hookups over real love. simo

abc's nick watt checks it out. >> you know who i found on tinder? a bunch of girls who aren't interested in me. >> reporter: yes, wise teens on "blackish" that's a problem they're working on where you swipe right if you like and left if it's a no, no. three using a new supersecret formula, a desirability rating. >> the desirability rating is a measure of the swipe left, swipe right ratio. >> they still show you potential matches based on interests, location, age, et cetera, but now the first ones you see will be folks in your league. >> individuals are presented eir same level of rating. lso at >> how do you know this? >> i know everything. >> reporter: actually journalist austin carr uncovered the truth. one of the only people on earth who know their rating. >> you get a sense of how many are swiping right on you and how desirable you are as a human being. >> reporter: tinder told austin his rating when he was writing about the app for the magazine "fast company." >> my score came out to 946. i would like to think it's out of a scale of 1,000. that

who doesn't want their hands on the company that owns tinder? but in this market what might have been a positive has become a negative. people don't fret about whether match can monitize. they wonder if the plan will work. they even fear that the competition could displace match and it's many subsidiary brands which would make it much less valuable. now in a less doom and gloom oriented market we'd be imagining the incredible growth opportunity. total addressable market. huge that they might represent if they get it right. after all this app is the future of dating although maybe dating they tell me is too strong of a word. this kind of thing makes me feel my age: what do we call tinder? a booty call facile at a to? aren't on it. maybe they're just hooking up which means they hook up for a nice dinner and netflix. but back to the real point here. in a bullish or even a neutral stock market i would say you know what, i might feel pretty good about that. however this market is far from neutral. match came public last november at $12 a share. soare

. >> i had been on a couple tinder dates and just like wasn't finding what i was looking for. some of them were just like bad. >> yeah. >> bad. i've been on a lot of bad dates. >> i'm sorry. >> reporter: they spend more than an hour going through anna lisa's relationship history, profile and dating desires. >> how tall are you? >> like 5'2 1/2". >> i'm give it to you. >> 5.3" on a good day. >> how about religion. is that a part of your life? >> yes, i'm a christian. i try to go to church every sunday. >> do you smoke at all? >> no, that's a deal breaker. lisa decides to give the free database of singles a try. >> i'm excited. after like talking with anna, i was just like, there are a lot of things that i am like looking for so i just feel like it's nice to have somebody else take that difficult part out. >> reporter: she won't be guaranteed any dates, but if she eventually decides to pay up, anna will be there to help her get to happily ever after. for "nightline," i'm linzie janis in chicago. >> what do you think? >> i guess it makes sense people will do that because, let's b

quality subscription version like tinder plus. a service ten minutes ago and already has a half million subscribers or maybe they can do advertising and make a fortune. however the reason i'm not founding the table is there is a bear case. any bear case is terrible right now. seems to carry a lot of weight. goldman points out that the enormous scale and much of the revenue growth they look impressive. only 4 million of them came from match groups legacy platforms. it's organic growth. the point goldman hammers home though is that we don't know if match can monetize it's user base as well as they're hoping. it's much easier to add free users than paid subscribers and in particular goldman worries that match won't be able to monetize tinder. at the end of the day we don't know how they're going to make it possible. and they fear the process will be costly and ineffective and in this market that will be deadly. i actually find the bull mark much more persuasive. especially with match trading at less than 20 times earnings. 15% growth

. >>> if you're looking for love on tinder, listen up.ou may want to follow this formula. >> that's right. data from kneel son showed tinder users are most active in the evening. i read this and i was kind of surprised. the research firm found the activity picks up 6:00 p.m. peaks at 9:00 p.m. tinder users use the app during the day but activity really spikes when they get off work. researchers say after 10:00 p.m. your chance of finding someone to hook up with crashes because only 6% of users are swiping. only 1% of users check the app after 2:00 a.m. >> if you're checking it after 2:00 a.m. -- >> i figured it would be heavier in the evening like around 10:00 or 11:00 or so. >> apparently not. 6:00. >> wow. make your plans early. >> i guess. if that's what you want to do. >> let's get the latest on what's happening with our weather. >> how about the midnight hour? >> nothing happens then, gwen. you need to stick to the 6:00 hour. >> oh, okay. i'll remember that. all right then. well, you know what? we've had plenty of snowfall in the pas

i'm going to keep my tinder profile for another half hour. we've got lots of updates and more news coming up from abc. >> announcer: this is abc "world news now" informing insomniacs for two decades. >>> good morning. i'm reena ninan. >> i'm kendis gibson. here are some of the top headlines we're following this morning on "world news now." >>> the democratic presidential candidates answered questions from iowa voters one week before the caucuses there. a new national poll indicates hillary clinton holding the lead, but she could lose the first two voting primaries. full details ahead. >>> a texas grand jury has cleared planned parenthood of charges it sold organs from aborted fetuses, but the jury did vote to indict two anti-abortion activists who recorded secret videos purporting to show a discussion of the organ sales. >>> a former prosecutor has been investigation into the water crisis in flint, michigan. the retired head of the fbi in detroit will also be part of that investigation. >>> and their first set was a struggle. the second rathe

tinder and grinder are basically hookup sites. they're not necessarily for a long-lasting relationship. >> you're not going to find your happily ever after on tinder, is that what you're saying? >> no, happily next five minutes. >> coming up, the new gym in texas. minutes. >> coming up, the new gym in texas. the leading cough liquid only provides relief for four hours, but did you know there's a product that lasts for twelve hours? try delsym twelve hour cough liquid. its advanced formula works by immediately releasing powerful medicine that acts fast while its extended release medicine lasts for 12 hours. in fact, delsym lasts three times longer than the leading cough liquid. for all day or all night relief, -the #1 doctor liquid. . my son and i used to watch the now, i'm walking them. life is unpredictable one thing i need to be predictable is to be flake free. because i have used head and shoulders for 20 years. used regularly, it removes up tot r every year you ready ma? always life is unpredictable, so embrace it! head and sh

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