. >> the -- >> you can set up two-facauthor awe then tinicthennication, but authentication, but you can write in and get anything you want. that's been open for two years. there have been high-profile stories in wired, david hoague got hacked. they've done nothing in two years. i think the stock is being punished. >> i didn't realize it was that bad. i did that -- >> me either. >> i said, you know, i'm confused, and they were so friendly. and i answered some -- now in retrospect, fairly basic questions. >> it takes three minutes. >> right. particularly if you're on the internet and a present on the internet. >> the other thing, the thing is there's a problem that isn't just apple. i was talking to security experts. you know, our data is stored all over the place, right? you've got in the cloud, it's google, all of them. and all these places have keys to the data. they not of that company, these are separate companies. in the case of the celebrities -- >> third party -- >> various third parties all over have encryption keys into the data. so say celebrity information, that's worth a lot