two more ventures,zt a hotel - >> a hotel in tioga, north dakota, the gold rush of the 21st centuryd a restaurant chain, kobyaki, fast, casual japanese dining. >> it's great, it's a part of a movement, a çone-time thing. but what it shows, people care, right? people care enough to come out there and support a small business. how do you harness that caring? >> yes. i think i totally agree, i think the pendulum has switched so far in one direction, we've become so transactional, disconnected from the things we buy. i think my kids think the food shows up in the supermarket and don't know where it comes from. >> money comes from the machine. >> we order things online and they show up at the front door. the days of going into the shop where they knew your name and what you wanted to buy, you have to capture that again. people do miss that. i think we are human beings, we need that interaction. there are businesses that are able to really -- the local coffee shop, the local store that can help you fit sneakers just so that you can't do online, you can't do any other way. i think there i