i'm not going to go tipper gore here on this but at the same time we need to have the tools so that ourilies and our individuals, right, to be able to maintain and monitor what's going on and try to strike the right balance. and so, yes, i do think in certain times the devices should go away and other times the devices should be there, because they are powerful tools. we don't have the tools to control our environment today. and if you're an addict, the best you can do is get out of the environment, but these tools are very powerful and important for our education, for our work lives, livelihoods, as well as for doing transactions and living in the world. so we need to be able to wrest control back to the users so they can decide what they want to do with their lives and with their families >> first of all, i see behind you, i'm quite jealous please have one of the butter laden french pastries for me, but, you know, with all the focus on apple, google, facebook, others just sort of stepping in and bringing solutions to consumers, if they don't, or if they don't do enough, are regulators