tisha did not substantially help to eradicate the e-cigarette epidemic. why? self-regulation. >> you have the fda following the lead of industry, so another term for that is industry self-regulating. if you have a regulator doing with the industry is already doing, that is not regulating, just doubling down on what industry is voluntarily doing. >> the second is the exception -- exemption of menthol. let's look at the history. >> menthol's properties cooled the smoke and make it easier for children to inhale the poison. >> menthol has been used by the tobacco industry to target communities of color. that's where they market. that's where they have lower prices and/or they addict. >> menthol is in a lot of flavors come us of industry can hide behind it. it is just menthol. >> third reason being the exemption of all flavors of disposable products. >> what happens with the disposable market, because they were targeted by the fda's action, the flavors go off the charts because if you are a kid who is accustomed to buying mango -- jull pods and they are not availab