. >> tj hooker, there he is. ♪ >> you're watching bloomberg west. i'm emily chang. legendary actor, best known for his role as captain kirk on "star trek," but a new generation of fans know him as the priceline negotiator. william shatner is an author, recording artist, and the owner of his own ios and android app. shatoetry. it allows you to say almost anything in his voice. on april 24, his one-man broadway show hits theaters for one day only and he will be the star of a new home renovation reality series on diy network, legendary actor william shatner joining us from l.a. how do you say it? >> showtoetry is very imaginative. there is nothing like it out there. i read words, you the owner of the app choose the words, choose the delivery and then you can send it as a message that you want to send but with my voice. >> throw out a few at us. >> what? >> i can do the voice, maybe. >> throw a few words out. >> your voice is too deep and around and volume in us. -- you have to go through your nose. >> i can wiggle my nose. >> now you've got it. turn to your left and sa