tj max is getting people to post themselves wearing their clothes. >> does a number ever things. they have a loyal brand following. people want to participate with a brand. they want to experience it. so with the simple promotion and making it easy for you to upload photos, their biggest fans are uploading photos of what they are wearing that they bought from tj max and displaying that across their websites. >> it's basically getting people to post something that their friends will all see. >> uh-huh. >> how does -- we'll get to it about how they get to do it. there must be some legal issues around this. i post something, i'm wearing tj max but not necessarily giving permission to the company to use my image or am i? >> you can. so laurel and their campaign which is a great example. they have a text book example of how to get permission from consumers. they ask their consumers to upload a photo of themselves, then quickly ask them to claim that content, is that you in that photo, can we use it for marketing purposes. they can use these on the website and e-mail marketing campaign

. >> there was an altercation inside tj max and it he will scald lasted one person was shot and the other one, police say the shooter ran from the scene. >> this is the third shooting in jjust two. he is expected to survive. >>> now on tuesday, a woman was shot at the housing development and she is also expected to survive and no arrests have been made in either shooting. they will have more on the arsons and the man taken into custody is the same man seen in this surveillance video released earlier this week. ktvu is the first the the report and he is connected to a dozen of these feels and now there is a way to plunge and on monday joe and white -- joanne hayes pleaded to restore the unit. >>> and a law is operated by familiar ford and it started -- stamford on sand hill road in menlo park. it is one of several operated by the department of energy and the world and interstate 2 #0. >>> a small fire in antioch. that fire was reported shortly before 10:00 near willow road. this is a photo taken by a ktvu viewer. we were want that time dupe to other -- due to other problems. >>> he was att