people like tj max, ross stores, dollar general deliver value every day. >> okay.'s square that a bit. high-end will do well, that seems logical, they have money and will spend it. the value plays, is it fair to say maybe if the economy continues to do well, maybe not a 5% gdp print but good, that almost every retailer will do well? >> well, only if they're doing a good job at delivering. i do believe the high end will do well. value means real value not fake value. you have to be delivering something consumers want at a price and the internet, if it does nothing else, creates price transparency so you have to provide that value every day or else they'll go somewhere else and shop elsewhere. it's not every retailer. it's those that are doing well. i mentioned the internet because it is the biggest thing going on in retail and some retailers are very advanced on this, take someone like, for example, macy's or nordstroms or walmart done a great job, a target is coming on stronger, best buy, these companies have done a fantastic job of catching up on the internet. not